MadeiraMadeira - About the company
MadeiraMadeira is a series D company based in Curitiba (Brazil), founded in 2009 by Marcelo Scandian and Daniel Scandian. It operates as an Online retailer offering multi-category home improvement products. MadeiraMadeira has raised $300M in funding from investors like Flybridge Capital Partners, Kaszek and Monashees, with a current valuation of $1B. The company has 12 active competitors, including 2 funded and 2 that have exited. Its top competitors include companies like Mobly, Decore Pronto and Saint Gobain Distribution Brazil.
Sectors and market segments that MadeiraMadeira operate in
MadeiraMadeira serves in the Retail market segments.The primary business model of MadeiraMadeira is:Company Details
Online retailer offering multi-category home improvement products. The product catalog includes furniture, home appliances, home decor, housewares, garden supplies, andmore.
- Website
- www.madeiramadeira.com.br/
- Social
Key Metrics
Founded Year
2009
Location
Curitiba, Brazil
Stage
Series D
Total Funding
$300M in 3 rounds
Latest Funding Round
Post Money Valuation
$1B as on Jan 08, 2021
Investors
Ranked
2nd among 12 active competitors
Employee Count
2,182 as on May 31, 2026
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MadeiraMadeira's funding and investors
MadeiraMadeira has raised a total funding of $300M over 3 rounds. Its first funding round was on Jul 12, 2012. Its latest funding round was a Series D round on Jan 07, 2021 for $190M. 6 investors participated in its latest round. MadeiraMadeira has 11 institutional investors and 2 angel investors.
Here is the list of recent funding rounds of MadeiraMadeira:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jan 07, 2021 | $190M | Series D | $1B | - | ||
Sep 17, 2019 | $110M | Series D | - | - | ||
Jul 12, 2012 | Undisclosed | Seed | - | - |
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MadeiraMadeira's founders and board of directors
Founder? Claim ProfileThe founders of MadeiraMadeira are Marcelo Scandian and Daniel Scandian. Daniel Scandian is the CEO of MadeiraMadeira.
Here are the details of MadeiraMadeira's key team members:
- Marcelo Scandian: CFO & Co-Founder of MadeiraMadeira.
- Daniel Scandian: Co-Founder & CEO of MadeiraMadeira.
View details of MadeiraMadeira's Founder profiles and Board Members
MadeiraMadeira's employee count trend
MadeiraMadeira has 2,182 employees as of May 26. Here is MadeiraMadeira's employee count trend over the years:
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MadeiraMadeira's Competitors and alternates
Top competitors of MadeiraMadeira include Mobly, Decore Pronto and Saint Gobain Distribution Brazil. Here is the list of Top 10 competitors of MadeiraMadeira, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Online retailer of multi-category home improvement products | $20M | 69/100 | ||
2nd | MadeiraMadeira 2009, Curitiba (Brazil), Series D | Online retailer offering multi-category home improvement products | $300M | 68/100 | |
3rd | Decore Pronto 2015, Braco do Norte (Brazil), Unfunded | Online retailer of home improvement items | - | - | 29/100 |
4th |  Saint Gobain Distribution Brazil Sao Paulo (Brazil), Acquired | Online retailer of products for construction, renovation, and home improvement | - | - | 29/100 |
5th | Online marketplace for home improvement products | - | 28/100 | ||
6th | Online marketplace offering multicategory home improvement products | - | - | 24/100 | |
7th |  Farelo Criativo 2016, Bento Goncalves (Brazil), Unfunded | Online retailer of home improvement products | - | - | 24/100 |
8th | Online retailer offering handcrafted home improvement and fashion products | - | 22/100 | ||
9th |  Sottile Casa 2017, Pomerode (Brazil), Unfunded | Online platform offering home improvement products | - | - | 22/100 |
10th |  Lojasmm.com 2005, Ponta Grossa (Brazil), Funding Raised | Online platform for purchasing lifestyle products | - | 21/100 |
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MadeiraMadeira's Investments and acquisitions
MadeiraMadeira has made 1 investments in companies including Applause.team. MadeiraMadeira has also acquired 3 companies including Triider and Casatema.Here is the list of investments & acquisitions:
Date of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Oct 09, 2025 | Acquisition | 2015 | Porto Alegre (Brazil) | |
Aug 16, 2024 | Investments | 2024 | Curitiba (Brazil) | |
Aug 22, 2022 | Acquisition | 2011 | Sao Paulo (Brazil) |
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News related to MadeiraMadeira
Filter this listMedia has covered MadeiraMadeira for a total of 3 events in the last 1 year, 1 of them has been about company updates and 1 about partnerships.
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MadeiraMadeira makes M&A to grow in domestic services and renovationsFusoes & Aquisicoes•Oct 09, 2025•Triider, MadeiraMadeira
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Applause, startup that helps encourage employees, captures $ 2.9 million in a pre-Seed roundFusoes & Aquisicoes•Aug 16, 2024•Applause, Pipefy, MadeiraMadeira, Flash Benefits and 2 others
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MadeiraMadeira buys Casatema in its biggest M&AFusoes & Aquisicoes•Aug 22, 2022•MadeiraMadeira, Casatema
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MadeiraMadeira kits out $190m roundGlobal Corporate Venturing•Jan 11, 2021•MadeiraMadeira, SoftBank, Dynamo Ventures, Flybridge Capital Partners and 6 others
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Softbank Group And Dynamo Lead Us$190 Series E In Brazilian E-commerce MadeiramadeiraLAVCA•Jan 07, 2021•SoftBank Group, MadeiraMadeira, VELT Partners, Brasil Capital and 5 others
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SoftBank Is Set to Reinvest in Brazilian E-Commerce UnicornBloombergQuint•Nov 18, 2020•SoftBank Group, MadeiraMadeira
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