Measured - About the company
Measured is a series B company based in Santa Monica (United States), founded in 2017 by Trevor Testwuide and Madan Bharadwaj. It operates as a Reporting and data management platform. Measured has raised $22M in funding from Origin Ventures. The company has 17 active competitors, including 2 funded and 4 that have exited. Its top competitors include companies like Newzoo, Niko Partners and GamblingCompliance.
Company Details
Measured provides reporting and data management platform. It allows users to measure and manage cross-channel media investment decisions and provides information about acquisition marketers and investments. It provides insights about customers and manages data accuracy and investment management solutions. Clients include Soft Surroundings, Peloton, UpWork, Johnny Was, Rosetta Stone, and Beyond Proper.
- Website
- www.measured.com/
- Email ID
- *****@measured.com
- Phone Number
- +1 **********
Key Metrics
Founded Year
2017
Location
Santa Monica, United States
Stage
Series B
Total Funding
$22M in 3 rounds
Latest Funding Round
Investors
Ranked
1st among 17 active competitors
Employee Count
13 as on Dec 31, 2021
Similar Companies
Sign up to download Measured's company profile
Measured's funding and investors
Measured has raised a total funding of $22M over 3 rounds. Its first funding round was on May 17, 2019. Its latest funding round was a Series B round on May 04, 2022 for $*****. 1 investor participated in its latest round. Measured has 3 institutional investors.
Here is the list of recent funding rounds of Measured:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
May 04, 2022 | 8287000 | Series B | 1279209 | 9835181 | 7880299 | 8277625 |
Mar 18, 2020 | 4116224 | Conventional Debt | 1291085 | 8600833 | 4372752 | |
May 17, 2019 | 3357145 | Unattributed | 4847876 | 8800639 | 8674918 |
View details of Measured's funding rounds and investors
Measured's founders and board of directors
Founder? Claim ProfileThe founders of Measured are Trevor Testwuide and Madan Bharadwaj. Trevor Testwuide is the CEO of Measured.
Here are the details of Measured's key team members:
- Trevor Testwuide: Co-Founder & CEO of Measured and founder of 1 other company. Contact Info: 1 email address
- Madan Bharadwaj: Former Co-Founder of Measured.
View details of Measured's Founder profiles and Board Members
Measured's employee count trend
Measured has 13 employees as of Dec 21. Here is Measured's employee count trend over the years:
Access Tracxn on any website
Install Tracxn ExtensionOur Google Chrome extension lets you view company details while browsing their websites
Measured's Competitors and alternates
Top competitors of Measured include Newzoo, Niko Partners and GamblingCompliance. Here is the list of Top 10 competitors of Measured, ranked by Tracxn score:
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!
Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Measured 2017, Santa Monica (United States), Series B | Reporting and data management platform | $22M | 58/100 | |
2nd | Newzoo 2005, Amsterdam (Netherlands), Acquired | Market intelligence on video games, esports, and mobile app markets | - | 49/100 | |
3rd | Niko Partners 2002, San Jose (United States), Unfunded | Market intelligence on Chinese and Southeast Asian games industry | - | - | 48/100 |
4th | GamblingCompliance 2007, London (United Kingdom), Funding Raised | Market intelligence on gambling industry. | - | 37/100 | |
5th | Midia and Research 2014, London (United Kingdom), Unfunded | Research and consulting on media and technology industry | - | - | 35/100 |
6th | FourthWall 1999, Dulles (United States), Series D | Provides media analytics and audience intelligence solutions | $16.1M | 32/100 | |
7th | AAM 2012, Arlington Heights (United States), Unfunded | Media data for media professionals | - | - | 29/100 |
8th | H2 Gambling Capital 2008, London (United Kingdom), Unfunded | Analytics solution for gambling sector | - | - | 28/100 |
9th | ![]() Gameopedia 2003, India, Unfunded | Provider of structured video game data and AI-powered insights | - | - | 28/100 |
10th | ![]() AGF Videoforschung Germany, Public | Provider of video research services for television and streaming content | - | - | 27/100 |
Looking for more details on Measured's competitors? Click here to see the top ones
Measured's Investments and acquisitions
Measured has made no investments or acquisitions yet.
Reports related to Measured
Here is the latest report on Measured's sector:
News related to Measured
Media has covered Measured for a total of 6 events in the last 1 year, 3 of them have been about company updates and 1 about partnerships.
•
Measured enhances its incrementality model with on-demand refresh and selectable inputsDestinationcrm•Oct 03, 2025•Measured
•
Measured Upgrades Causal Media Mix Model, Giving Enterprise Marketers Unmatched Speed, Transparency, and ControlMarTech Series•Oct 03, 2025•Measured
•
Measured Appoints Mike Finnell as SVP of Marketing and Andy Dubickas as VP of Strategic PartnershipsBusiness Wire•Sep 09, 2025•Measured
•
Measured Included in Inc. 5000 List of Fastest-Growing US CompaniesBusiness Wire•Aug 12, 2025•Measured
•
Measured Launches Omnichannel Media Planning Tool with Causal Media Mix Modeling.Business Wire•Jul 01, 2025•Measured
•
Comcast's Universal Ads chooses Measured to boost video ad performance and ROI.Business Wire•Mar 25, 2025•Measured, Universal Ads
•
•
•
Measured Expands Leadership Team With Veterans in Media Measurement, Marketing, and Product DevelopmentBusiness Wire•Feb 22, 2023•Measured
•
Measured Launches In UK With New Tools That Enable Retailers to Maximise Advertising ROIBusiness Wire•Oct 04, 2022•Measured
Are you a Founder ?
FAQs about Measured
Explore our recently published companies
- Praneta Political Consultancy - Pune based, 2024 founded, Unfunded company
- Rumin - Bhopal based, 2025 founded, Unfunded company
- Times Indian - Salem based, 2025 founded, Unfunded company
- MetaChase - Ahmedabad based, 2024 founded, Unfunded company
- Buddy Bites - Hong Kong based, 2020 founded, Unfunded company
- PsychDesk - Noida based, 2025 founded, Unfunded company
