Mirror - About the company
Mirror is an acquired company based in New York City (United States), founded in 2010 by Brynn Putnam. It operates as a Home gym platform offering real-time fitness tracking and training. The company has 57 active competitors, including 8 funded and 1 that has exited. Its top competitors include companies like Altis, HiMirror and FitQuest.
Company Details
Home gym platform offering real-time fitness tracking and training. The company offers a device called The Mirror which tracks the workouts using embedded cameras. The Mirror tracks the fitness profile of the user and the health data for providing personalized workouts and tracks the progress. The device streams live training videos by professionals and also displays the user's real-time workout actions. The trainers provide real-time guidance and instructions and also work out virtually with friends. The user can also select workout classes from the list given on the platform.
- Website
- mirror.co
- Social
- Email ID
- *****@mirror.co
Key Metrics
Founded Year
2010
Location
New York City, United States
Stage
Acquired
Ranked
1st among 57 active competitors
Employee Count
201 - 500 as on Jul 01, 2024
Exit Details
Acquired by Lululemon (Jun 30, 2020)
Mirror's acquisition details
Mirror got acquired by Lululemon on Jun 30, 2020.
Click here to take a look at Mirror's acquisition in detail
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Mirror's funding and investors
Mirror has not raised any funding rounds yet.
Mirror's founders and board of directors
Founder? Claim ProfileThe founders of Mirror is Brynn Putnam.
Here are the details of Mirror's key team members:
- Brynn Putnam: Founder & CEO of Mirror and founder of 2 other companies, Bitme and Mirror. They are also an angel investor in 2 startups.Contact Info: 1 email address
View details of Mirror's Founder profiles and Board Members
Mirror's employee count trend
Mirror has 201 - 500 employees as of Jul 24. Here is Mirror's employee count trend over the years:
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Mirror's Competitors and alternates
Top competitors of Mirror include Altis, HiMirror and FitQuest. Here is the list of Top 10 competitors of Mirror, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Mirror 2010, New York City (United States), Acquired | Home gym platform offering real-time fitness tracking and training | - | - | 45/100 |
2nd |  Altis 2019, Fort Lauderdale (United States), Seed | AI-based smart device for tracking body movements | $12M | 41/100 | |
3rd | HiMirror 2016, Lake Forest (United States), Unfunded | Smart mirror device offering personalized skin care analysis | - | - | 39/100 |
4th | FitQuest 1984, Leeds (United Kingdom), Unfunded | Provider of smart equipment for workout measurement | - | - | 38/100 |
5th |  GymStory 2018, Amsterdam (Netherlands), Seed | Mobile-based application for tracking the workouts | $246K | 33/100 | |
6th |  SOLO Workout 2017, Zielona Gora (Poland), Seed | Provider of gym equipment sensor device for tracking the workout and exercises | $1.16M | 33/100 | |
7th | Invoy 2006, Chandler (United States), Seed | Developer of an app-connected breath monitors to measure and plot fat burn number | $898K | 32/100 | |
8th | Impact Wrap 2010, Fairless Hills (United States), Funding Raised | Provider of the sensor to track workout | - | 32/100 | |
9th | Smart connected biking system | $11.8M | 31/100 | ||
10th | Sports tech and fitness start up offering analytics app for building strengths | $30.1K | 30/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on Mirror's competitors? Click here to see the top ones
Mirror's Investments and acquisitions
Mirror has made no investments or acquisitions yet.
Reports related to Mirror
Here is the latest report on Mirror's sector:
News related to Mirror
•
Lululemon Considers Selling Mirror FitnessRetailbum•Apr 18, 2023•Lululemon, Lululemon Studio, , Mirror
•
Lululemon spent $500 million on high-tech fitness startup Mirror but the deal is losing its shine, analysts sayBusiness Insider•Dec 10, 2021•, Lululemon Studio, Mirror
•
Mirror CEO exits company, following 2020 acquisition by LululemonTechCrunch+•Sep 22, 2021•Lululemon Studio, Mirror, Lululemon
•
Lululemon to sell Mirror devices in stores, add community featuresRetail Dive•Nov 11, 2020•Lululemon, Mirror
•
Lululemon buys fitness company Mirror for $500 millionNew York Post•Jun 29, 2020•Lululemon, Lululemon Studio, Mirror
•
Lululemon Backs Fitness Startup MirrorThe Wall Street Journal•Oct 30, 2019•Lululemon, Lululemon Studio, Lululemon, Point72 Ventures and 7 others
•
This $1,500 mirror streams live fitness classes to compete with Peloton and ClassPassThe Verge•Sep 06, 2018•Lululemon Studio, , Mirror, Spark Capital and 1 other
•
Mirror Raises $8.8 Million for Bitcoin Smart Contracts Trading Platform - www.coindesk.com
BitcoinAgile•Jun 03, 2015•Lululemon Studio, Route 66 Ventures, RRE Ventures, Crosslink Capital and 2 others
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