When was Mori founded?

Mori was founded in 2014 and raised its 1st funding round 1 year after it was founded.

Where is Mori located?

Mori is headquartered in London, United Kingdom. It is registered at Unit Sp01 Spectrum House, 32-34 Gordon House Road, Highgate, London, United Kingdom, NW5 1LP.

Which legal entities is Mori associated with?

Mori is associated with Baby Mori Limited.

How many employees does Mori have?

As of Apr 30, 2026, the latest employee count at Mori is 170.

Is Mori a funded company?

Mori is a funded company, having raised a total of $9.48M across 5 funding rounds to date. The company's 1st funding round was a $***** Angel round, raised on Jan 09, 2015.

How much is Mori worth?

The latest valuation of Mori is $***** as of Jan 16, 2017.

When was the latest funding round of Mori?

Mori's latest funding was a $***** Series A round on May 24, 2019, with participation from 3 investors.

Where does Mori rank among its competitors?

Mori ranks 1st amongst 11 active competitors, of which 2 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was TOASTIE, which secured $438K in Jun, 2022.

Who are the top competitors of Mori?

Mori's top competitors include Pigeon Organics, TOASTIE and NINA. Among them, TOASTIE secured the most recent funding round in June, 2022.

Mori - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Mori, which borrows the Japanese word for forest, is an eCommerce store that offers garments made of soft bamboo fiber for babies, up to 3 years old, that is thermal regulating. The company also offers its products on a subscription basis that start from £12 per parcel and are delivered on a monthly basis. The parcel contains personalized baby clothing, blankets, towels, sleeping bags, and other items depending on the size of the parcel chosen by the parents. The company also offers personalized gift parcels.

Website: babymori.com
Social
Email ID: *****@babymori.com
Registered Address: Unit Sp01 Spectrum House, 32-34 Gordon House Road, Highgate, London, United Kingdom, NW5 1LP

Key Metrics

Founded Year

2014

Location

London, United Kingdom

Stage

Series A

Total Funding

$9.48M in 5 rounds

Latest Funding Round

Series A, May 24, 2019, $*****

Post Money Valuation

$***** as on Jan 16, 2017

Investors

500 Global & 43 more

Ranked

1^st among 11 active competitors

Employee Count

170 as on Apr 30, 2026

Investment & Acquisitions

Storksak & 1 more

Similar Companies

Kidbea & 108 more

View Mori's full profile

Mori is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Baby Mori Limited CIN: 09142230 , United Kingdom, Active	Jul 21, 2014	-	29 (As on Dec 31, 2020)

Mori has raised a total funding of $9.48M over 5 rounds. Its first funding round was on Jan 09, 2015. Its latest funding round was a Series A round on May 24, 2019 for $*****. 3 investors participated in its latest round. Mori has 6 institutional investors and 38 angel investors.

Here is the list of recent funding rounds of Mori:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 24, 2019	1642871	Series A	8580977	1388586	9903937	3804748
Jan 16, 2017	1913567	Seed	1655967	6458434	8405885	1707455
May 16, 2016	5762434	Seed	1802713	9017810	500 Global	1042889

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View details of Mori's funding rounds and investors

The founders of Mori are Akin ONAL and Cam Miller.

Here are the details of Mori's key team members:

Akin ONAL: CEO & Co-Founder of Mori. They serve on the board of 1 company.
Contact Info: 1 email address
Cam Miller: Co-Founder of Mori. They serve on the board of 1 company.

Mori's Board of Directors

Mori's board has 3 active members. Akin ONAL is part of team and Hugo Vaux and Bilal Mekkaoui are independent board members.

Here is the list of Mori's board of directors:

Name	Type	Representing	Status	Duration
Akin ONAL	Team	-	Current	11y 9m
hyfupqq	Team	-	Past	2y 9m
Hugo Vaux	Independent board member	-	Current	7y 1m
zl{zryj	Independent board member	-	Current	8y 5m

View details of Mori's Founder profiles and Board Members

Mori's employee count trend

Mori has 170 employees as of Apr 26. Here is Mori's employee count trend over the years:

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Top competitors of Mori include Pigeon Organics, TOASTIE and NINA. Here is the list of Top 10 competitors of Mori, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Mori 2014, London (United Kingdom), Series A	Online store offering personalized baby essentials	$9.48M	e2vc, Guinness Global Investors & 42 others	63/100
2nd	Pigeon Organics 2004, Kidlington (United Kingdom), Unfunded	Retailer of ethically sourced organic cotton children's clothing	-	-	32/100
3rd	TOASTIE 2019, London (United Kingdom), Seed	Retailer of sustainable outerwear, swimwear, and accessories for children and adults	$848K	Midlands Engine Investment Fund & 3 others	29/100
4th	NINA 2019, London (United Kingdom), Unfunded	Internet first brand offering apparel for babies	-	-	23/100
5th	BabyBoss 2019, London (United Kingdom), Unfunded	Internet first brand offering eco-friendly apparel for kids	-	-	23/100
6th	Lilly and Sid 2009, London (United Kingdom), Acquired	Retailer of GOTS-certified organic cotton clothing for babies and children	-	-	22/100
7th	Boy Wonder 2016, Ashby De La Zouch (United Kingdom), Unfunded	Internet first brand offering casual wear for kids	-	-	22/100
8th	GrowGrows 2022, Manchester (United Kingdom), Funding Raised	Online platform offering baby sleepwear apparel	-	Dunelm Partners	20/100
9th	turtl 2019, Wythenshawe (United Kingdom), Unfunded	Internet first brand offering eco-friendly swimwear for children	-	-	17/100
10th	Tara Fe 2020, London (United Kingdom), Unfunded	Internet first brand offering multi-category handcrafted clothes for kids	-	-	16/100