When was Naivas founded?

Naivas was founded in 1992 and raised its 1st funding round 28 years after it was founded.

Where is Naivas located?

Naivas is headquartered in Nairobi, Kenya.

How many employees does Naivas have?

As of Apr 30, 2026, the latest employee count at Naivas is 5163.

Is Naivas a funded company?

Naivas is a funded company, having raised a total of $55.2M across 2 funding rounds to date. The company's 1st funding round was a $***** PE round, raised on Mar 02, 2020.

When was the latest funding round of Naivas?

Naivas' latest funding was a $***** PE round on Aug 03, 2020, with participation from 2 investors.

Where does Naivas rank among its competitors?

Naivas ranks 2nd amongst 11 active competitors, of which 2 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Kibanda Topup, which secured $460K in Jun, 2021.

Who are the top competitors of Naivas?

Naivas' top competitors include Glovo, GroceryPik and Kibanda Topup. Among them, Kibanda Topup secured the most recent funding round in June, 2021.

Naivas - 2026 Company Profile, Funding & Competitors

Naivas is a late stage company based in Nairobi (Kenya), founded in 1992. It operates as an Online platform offering multi-category grocery supplies. Naivas has raised $55.2M in funding from Amethis and IFC. The company has 11 active competitors, including 2 funded and 1 that has exited. Its top competitors include companies like Glovo, GroceryPik and Kibanda Topup.

Company Details

Online platform offering multi-category grocery supplies. It offers fruits & vegetables, bakery products, dairy products, meat & seafood, drinks & beverages, and more.

Website: naivas.co.ke
Social

Key Metrics

Founded Year

1992

Location

Nairobi, Kenya

Stage

Late Stage

Total Funding

$55.2M in 2 rounds

Latest Funding Round

PE, Aug 03, 2020, $*****

Investors

Amethis & 4 more

Ranked

2^nd among 11 active competitors

Employee Count

5,163 as on Apr 30, 2026

Similar Companies

Kurly & 3633 more

View Naivas' full profile

Naivas has raised a total funding of $55.2M over 2 rounds. Its first funding round was on Mar 02, 2020. Its latest funding round was a PE round on Aug 03, 2020 for $*****. 2 investors participated in its latest round. Naivas has 5 institutional investors.

Here is the list of recent funding rounds of Naivas:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 03, 2020	8859303	PE	2494388	5909504	9687533	8532203
Mar 02, 2020	5031284	PE	5056660	2497791	Amethis	5527196

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View details of Naivas's funding rounds and investors

Naivas' employee count trend

Naivas has 5,163 employees as of Apr 26. Here is Naivas's employee count trend over the years:

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Top competitors of Naivas include Glovo, GroceryPik and Kibanda Topup. Here is the list of Top 10 competitors of Naivas, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Glovo 2015, Barcelona (Spain), Acquired	Operator of an online platform for on-demand delivery services	$1.16B	Cathay Innovation, Seaya & 59 others	86/100
2nd	Naivas 1992, Nairobi (Kenya), Late Stage	Online platform offering multi-category grocery supplies	$55.2M	DEG, IFC & 3 others	50/100
3rd	GroceryPik 2017, Nairobi (Kenya), Unfunded	Online marketplace to buy grocery products	-	-	33/100
4th	Kibanda Topup 2021, Nairobi (Kenya), Seed	Online platform offering multi-category grocery supplies	$460K	JAM Fund, DFS Lab & 3 others	31/100
5th	Famobile 2019, Nairobi (Kenya), Deadpooled	Online platform offering grocery	-	-	28/100
6th	Emart Kenya 2016, Kenya, Unfunded	Online retailer of grocery products	-	-	25/100
7th	Kalimoni Greens 2007, Nairobi (Kenya), Unfunded	Farm to home delivery service for organic products	-	-	24/100
8th	Zucchini 1991, Nairobi (Kenya), Unfunded	Online platform offering food products	-	-	23/100
9th	Kitchen Soko 2014, Nairobi (Kenya), Unfunded	Farm to home service for grocery products	-	-	22/100
10th	ChapChapGO 2014, Nairobi (Kenya), Seed	Online marketplace of grocery items	-	Antler	20/100