Where is Normal located?

Normal is headquartered in Silkeborg, Denmark. It is registered at Thomas Helstads Vej 18, DK-8660 SKANDERBORG.

Who is the current CEO of Normal?

Jakob Frolich Maarbjerg of Normal.

How many employees does Normal have?

As of Mar 31, 2026, the latest employee count at Normal is 4929.

Is Normal a funded company?

Normal is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Normal rank among its competitors?

Normal ranks 1st amongst 2 active competitors, none of which are funded.

Normal - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Retailer of consumer goods. It is a retail company selling normal products at abnormal prices across various categories, including skin care, hair care, and home goods. The company operates a brick-and-mortar store and has e-commerce presence, offering competitive pricing and a wide range of products to consumers.

Website: www.normal.dk/
Social
Email ID: *****@normal.eu
Registered Address: Thomas Helstads Vej 18, DK-8660 SKANDERBORG

Key Metrics

Founded Year

2013

Location

Silkeborg, Denmark

Stage

Acquired

Investors

Lehrmann Ventures & 1 more

Ranked

1^st among 2 active competitors

Employee Count

4,929 as on Mar 31, 2026

Similar Companies

Five Below & 47 more

Exit Details

Acquired by Anders Holch Povlsen (Dec 14, 2016)

View Normal's full profile

Normal is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count
NORMAL A/S CIN: 819040982 , Norway, Active	Dec 11, 2012	-	6883 (As on Dec 31, 2024)
NORMAL A/S CIN: 34883793 , Denmark, Active		$1.75B (As on Jul 31, 2024)	-
The limited liability company of 1.12.2016 CIN: 38226258 , Denmark, Active	Dec 01, 2016	-	-

Normal got acquired by Anders Holch Povlsen on Dec 14, 2016.

Click here to take a look at Normal's acquisition in detail

Normal is a funded company. Normal has 2 institutional investors.

View details of Normal's funding rounds and investors

The founders of Normal are Bo Evald Kristensen and Torben Mouritsen. Jakob Frolich Maarbjerg is the CEO of Normal.

Here are the details of Normal's key team members:

Bo Evald Kristensen: Co-Founder of Normal.
Contact Info: 1 email address
Torben Mouritsen: Co-Founder of Normal.
Contact Info: 1 email address
Jakob Frolich Maarbjerg: CEO of Normal.

View details of Normal's Founder profiles and Board Members

Normal's employee count trend

Normal has 4,929 employees as of Mar 26. Here is Normal's employee count trend over the years:

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Top competitors of Normal include ABC LAVPRIS. Here is the list of Top 10 competitors of Normal, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Normal 2013, Silkeborg (Denmark), Acquired	Retailer of consumer goods	-	Lehrmann Ventures, Love Mondays	61/100
2nd	ABC LAVPRIS 1992, Billund (Denmark), Unfunded	Discount grocery store chain, offering a wide range of products with a focus on fresh produce and chilled goods	-	-	16/100