When was Normative founded?

Normative was founded in 2014 and raised its 1st funding round 5 years after it was founded.

Where is Normative located?

Normative is headquartered in Stockholm, Sweden.

Which legal entities is Normative associated with?

Normative is associated with Normative AB and 2 others.

How many employees does Normative have?

As of Jun 30, 2026, the latest employee count at Normative is 120.

Is Normative a funded company?

Normative is a funded company, having raised a total of $45.4M across 4 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Sep 18, 2019.

When was the latest funding round of Normative?

Normative's latest funding was a $***** Series B round on Jul 21, 2022, with participation from 5 investors.

What is the annual revenue of Normative?

Annual revenue of Normative is less than $1M as on Dec 31, 2023

Where does Normative rank among its competitors?

Normative ranks 41st amongst 757 active competitors, of which 146 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Watershed, which secured $14.5M in Dec, 2025.

Who are the top competitors of Normative?

Normative's top competitors include Watershed, EcoVadis and CoGo. Among them, Watershed secured the most recent funding round in December, 2025.

Normative - 2026 Company Profile, Team, Funding, Competitors & Financials

Normative is a series B company based in Stockholm (Sweden), founded in 2014 by Robin Undall Behrend, Adam Wamai Esega and Kristian Ronn. It operates as a SaaS-based platform to measure sustainability performance. Normative has raised $45.4M in funding from investors like Byfounders, Blume Equity and 2150.VC. The company has 757 active competitors, including 146 funded and 29 that have exited. Its top competitors include companies like Watershed, EcoVadis and CoGo.

Company Details

SaaS-based platform to measure sustainability performance. It helps to access sustainability in real-time based on data the organization already collects as a part of their regular bookkeeping, such as financial transactions and invoices. Helps clients to adhere to internationally recognized standards such as the GRI, CDP, and GHG Protocol. Reduces social and environmental risks by finding hotspots in your supply chain. Generates life-cycle assessments of the facilities, products, services, and the organization.

Website: normative.io
Social
Email ID: *****@normative.io

Key Metrics

Founded Year

2014

Location

Stockholm, Sweden

Stage

Series B

Total Funding

$45.4M in 4 rounds

Latest Funding Round

Series B, Jul 21, 2022, $*****

Investors

Byfounders & 13 more

Ranked

41^st among 757 active competitors

Annual Revenue

$0 - $1M as on Dec 31, 2023

Employee Count

120 as on Jun 30, 2026

Investment & Acquisitions

EIVEE

Similar Companies

Watershed & 777 more

View Normative's full profile

Normative is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Normative AB CIN: 556967-7361 , Sweden, Active	Apr 06, 2014	$0 - $1M (As on Dec 31, 2023)	-	-
NORMATIVE LTD CIN: 13898372 , United Kingdom, Active	Feb 07, 2022	-	37 (As on Dec 31, 2024)
Normative ApS CIN: 43015125 , Denmark, Active	Jan 18, 2022	-	14 (As on Dec 31, 2024)

Normative has raised a total funding of $45.4M over 4 rounds. Its first funding round was on Sep 18, 2019. Its latest funding round was a Series B round on Jul 21, 2022 for $*****. 5 investors participated in its latest round. Normative has 13 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Normative:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 21, 2022	6469724	Series B	3456649	7093501	8740580	3545163
Oct 06, 2021	9919293	Series A	2401808	5518038	4454986	ETF Partners & 3 more
Mar 04, 2021	6958974	Grant (prize money)	8924998	7484707	7092679	Joules Accelerator

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View details of Normative's funding rounds and investors

The founders of Normative are Robin Undall Behrend, Adam Wamai Esega and Kristian Ronn.

Here are the details of Normative's key team members:

Robin Undall Behrend: Co-Founder of Normative.
Adam Wamai Esega: Co-Founder of Normative.
Kristian Ronn: Co-Founder & CEO of Normative.
Contact Info: 2 email addresses

View details of Normative's Founder profiles and Board Members

Normative's employee count trend

Normative has 120 employees as of Jun 26. Here is Normative's employee count trend over the years:

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Top competitors of Normative include Watershed, EcoVadis and CoGo. Here is the list of Top 10 competitors of Normative, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Watershed 2019, San Francisco (United States), Series C	Provider of platform for enterprise sustainability programs, measurement, reporting, and action	$185M	Kleiner Perkins, Sequoia Capital & 11 others	73/100
2nd	EcoVadis 2007, Paris (France), Acquired	Provider of supply chain sustainability risk assessment and management platform	$732M	Partech Partners, Astorg Partners & 10 others	72/100
3rd	CoGo 2010, Wellington (New Zealand), Series A	Online platform offering carbon footprint solutions	$34.3M	Soul Capital, Icehouse Ventures & 14 others	68/100
4th	Plan A 2017, Berlin (Germany), Acquired	Provider of carbon accounting, decarbonisation, and corporate social responsibility reporting software	$40M	Demeter, Keen Venture Partners & 11 others	65/100
5th	ZeroNorth 2014, Copenhagen (Denmark), Series B	Provider of platform for voyage, vessel, and bunker optimisation services	$60.5M	Crosslink Capital, PSG & 7 others	63/100
6th	WiredScore 2013, New York City (United States), Series B	Provider of certification standards for technology and connectivity in the built environment	$28M	Fifth Wall, ProVen VCT & 15 others	63/100
7th	Electricity Maps 2016, Copenhagen (Denmark), Series A	Online platform offering electricity carbon data	$5.38M	Transition, Revent	62/100
8th	Tanso 2020, Munich (Germany), Series A	Provider of sustainability software for CO2 accounting and CSRD reporting	$22.9M	Fortino, henQ & 5 others	62/100
9th	Carbonfact 2021, Paris (France), Series A	Provider of sustainability platform for apparel and footwear product lifecycle management	$17.1M	Y Combinator, Alven & 3 others	61/100
10th	Minimum 2020, London (United Kingdom), Acquired	Developer of software for managing environmental data and carbon inventories	$2.75M	Y Combinator, Octopus Ventures & 13 others	61/100
41st	Normative 2014, Stockholm (Sweden), Series B	SaaS-based platform to measure sustainability performance	$45.4M	ETF Partners, Joules Accelerator & 12 others	48/100