Normative - About the company
Normative is an acquired company based in Stockholm (Sweden), founded in 2014 by Adam Wamai Esega, Robin Undall Behrend and Kristian Ronn. It operates as a SaaS-based platform to measure sustainability performance. Normative has raised $45.4M in funding from investors like Byfounders, Blume Equity and 2150.VC. The company has 881 active competitors, including 149 funded and 30 that have exited. Its top competitors include companies like Watershed, EcoVadis and Univers.
Company Details
SaaS-based platform to measure sustainability performance. It helps to access sustainability in real-time based on data the organization already collects as a part of their regular bookkeeping, such as financial transactions and invoices. Helps clients to adhere to internationally recognized standards such as the GRI, CDP, and GHG Protocol. Reduces social and environmental risks by finding hotspots in your supply chain. Generates life-cycle assessments of the facilities, products, services, and the organization.
- Website
- normative.io
- Social
- Email ID
- *****@normative.io
Key Metrics
Founded Year
2014
Location
Stockholm, Sweden
Stage
Acquired
Total Funding
$45.4M in 4 rounds
Latest Funding Round
Investors
Ranked
38th among 881 active competitors
Annual Revenue
$0 - $1M as on Dec 31, 2023
Employee Count
102 as on Sep 30, 2026
Investment & Acquisitions
Exit Details
Acquired by Greenly (Sep 11, 2026)
Legal entities associated with Normative
Normative is associated with 3 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
NORMATIVE LTD CIN: 13898372 , United Kingdom, Active | Feb 07, 2022 | - | 37 (As on Dec 31, 2024) | |
Normative ApS CIN: 43015125 , Denmark, Active | Jan 18, 2022 | - | 14 (As on Dec 31, 2024) | |
Normative AB CIN: 556967-7361 , Sweden, Active | Apr 06, 2014 | $0 - $1M (As on Dec 31, 2023) | - | - |
Normative's acquisition details
Normative got acquired by Greenly on Sep 11, 2026.
Click here to take a look at Normative's acquisition in detail
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Normative's funding and investors
Normative has raised a total funding of $45.4M over 4 rounds. Its first funding round was on Sep 18, 2019. Its latest funding round was a Series B round on Jul 21, 2022 for $*****. 5 investors participated in its latest round. Normative has 13 institutional investors and 1 angel investor.
Here is the list of recent funding rounds of Normative:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jul 21, 2022 | 9753096 | Series B | 3105875 | 7121637 | 4107906 | 3494322 |
Oct 06, 2021 | 9088291 | Series A | 2515326 | 3830435 | 9259552 | |
Mar 04, 2021 | 1253986 | Grant (prize money) | 8796502 | 3382177 | 5668068 |
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Normative's founders and board of directors
Founder? Claim ProfileHere are the details of Normative's key team members:
- Adam Wamai Esega: Co-Founder of Normative.
- Robin Undall Behrend: Co-Founder of Normative.
- Kristian Ronn: Co-Founder & CEO of Normative. Contact Info: 2 email addresses
View details of Normative's Founder profiles and Board Members
Normative's employee count trend
Normative has 102 employees as of Sep 26. Here is Normative's employee count trend over the years:
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Normative's Competitors and alternates
Top competitors of Normative include Watershed, EcoVadis and Univers. Here is the list of Top 10 competitors of Normative, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Watershed 2019, San Francisco (United States), Series C | Provider of platform for enterprise sustainability programs, measurement, reporting, and action | $185M | 73/100 | |
2nd | Provider of supply chain sustainability risk assessment and management platform | $732M | 69/100 | ||
3rd | Provider of comprehensive decarbonization solutions | $210M | 67/100 | ||
4th | Provider of carbon accounting, decarbonisation, and corporate social responsibility reporting software | $40M | 65/100 | ||
5th | Provider of platform for voyage, vessel, and bunker optimisation services | $60.5M | 63/100 | ||
6th |  Electricity Maps 2016, Copenhagen (Denmark), Series A | Online platform offering electricity carbon data | $5.38M | 62/100 | |
7th |  Carbonfact 2021, Paris (France), Series A | Provider of sustainability platform for apparel and footwear product lifecycle management | $17.1M | 61/100 | |
8th |  Minimum 2020, London (United Kingdom), Acquired | Developer of software for managing environmental data and carbon inventories | $2.75M | 61/100 | |
9th |  GreenPlaces 2021, Raleigh (United States), Series A | Online platform to calculate and offset the carbon footprint | $21.5M | 60/100 | |
10th | One Click LCA 2001, Helsinki (Finland), Late Stage | Provider of lifecycle assessment software for construction and manufacturing industries | $43.8M | 60/100 | |
38th | SaaS-based platform to measure sustainability performance | $45.4M | 60/100 |
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Normative's Investments and acquisitions
Normative has acquired EIVEE. Normative has not made any investments as of now.Reports related to Normative
Here is the latest report on Normative's sector:
News related to Normative
Filter this listMedia has covered Normative for 1 event in last 1 year.
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Greenly Acquires Normative to Consolidate Carbon Accounting MarketESG Today•Sep 11, 2026•Normative, Greenly
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Zurich to provide tools and resources to help suppliers transition to net-zeroReinsurance News•Apr 12, 2023•Zurich, Normative
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Normative raises €31m to accelerate the expansion of the world’s most accurate carbon accounting engine ahead of more carbon disclosure regulationsCision•Jul 21, 2022•Normative, Blume Equity, Horizons Ventures, Future5 and 3 others
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Google launches new features to help users shrink their carbon footprintsThe Verge•Oct 06, 2021•Google, Normative
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Tracking CO2 emissions for supply chains leads Normative to a €10M fund raiseTechCrunch+•Oct 06, 2021•Normative, 2150.VC, ETF Partners, Lowercarbon Capital and 3 others
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