When was Norton Lures founded?

Norton Lures was founded in 1987.

How many employees does Norton Lures have?

As of Apr 30, 2026, the latest employee count at Norton Lures is 1.

Is Norton Lures a funded company?

Norton Lures is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Norton Lures rank among its competitors?

Norton Lures ranks 46th amongst 49 active competitors, none of which are funded.

Who are the top competitors of Norton Lures?

Norton Lures' top competitors include Rapala, Big Bite Baits and Dynamite Baits.

Norton Lures - 2026 Company Profile & Competitors

Norton Lures is an unfunded company, founded in 1987. It operates as a Retailer of saltwater fishing lures, jig heads, and tackle. Norton Lures has not raised any funding yet. The company has 49 active competitors, including 6 that have exited. Its top competitors include companies like Rapala, Big Bite Baits and Dynamite Baits.

Company Details

Retailer of saltwater fishing lures, jig heads, and tackle. They offer various lure designs, including minnows, sand eels, shad, and shrimp tails. Jig heads are available in different styles, such as screw lock, weedless, and GFX. The company provides tackle for saltwater fishing enthusiasts.

Website: www.nortonlures.net/
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Key Metrics

Founded Year

1987

Stage

Unfunded

Ranked

46^th among 49 active competitors

Employee Count

1 as on Apr 30, 2026

Similar Companies

Rapala & 53 more

View Norton Lures' full profile

Norton Lures has not raised any funding rounds yet.

Norton Lures' employee count trend

Norton Lures has 1 employees as of Apr 26. Here is Norton Lures's employee count trend over the years:

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Top competitors of Norton Lures include Rapala, Big Bite Baits and Dynamite Baits. Here is the list of Top 10 competitors of Norton Lures, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Rapala 1936, Helsinki (Finland), Public	Manufacturer of fishing lures equipment	-	CVC	48/100
2nd	Big Bite Baits 1999, Eufaula (United States), Acquired	Manufacturer of fishing lures equipment	-	-	41/100
3rd	Dynamite Baits 2010, Nottingham (United Kingdom), Acquired	Provider of television programming and streaming services	-	-	25/100
4th	Reidy's Lures 1970, Darwin (Australia), Unfunded	Manufacturer of fishing lures for various species	-	-	21/100
5th	Tink’s 1972, Covington (United States), Acquired	Manufacturer of multiple sports equipment	-	-	21/100
6th	Z-Man Fishing Products 1980, Ladson (United States), Unfunded	Manufacturer of fishing lures and related tackle	-	-	20/100
7th	Salmo 1991, Olsztyn (Poland), Acquired	Manufacturer and marketer of fishing lures	-	-	20/100
8th	Bagley Bait 1954, Plymouth (United States), Acquired	Manufacturer of fishing lures	-	-	19/100
9th	Tackle Tactics 1999, Brisbane (Australia), Unfunded	Manufacturer and distributor of fishing tackle and apparel	-	-	18/100
10th	Huddleston Deluxe 2005, Las Vegas (United States), Unfunded	Manufacturer of handcrafted, lifelike swimbait fishing lures	-	-	16/100
46th	Norton Lures 1987, Unfunded	Retailer of saltwater fishing lures, jig heads, and tackle	-	-	15/100