When was Nosto founded?

Nosto was founded in 2011 and raised its 1st funding round 2 years after it was founded.

Where is Nosto located?

Nosto is headquartered in Helsinki, Finland.

How many employees does Nosto have?

As of Jun 30, 2026, the latest employee count at Nosto is 165.

Is Nosto a funded company?

Nosto is a funded company, having raised a total of $32.8M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Apr 16, 2013.

When was the latest funding round of Nosto?

Nosto's latest funding was a $***** Series B round on Feb 23, 2023, with participation from 1 investor.

Where does Nosto rank among its competitors?

Nosto ranks 7th amongst 310 active competitors, of which 64 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Talon One, which secured $135M in Jul, 2025.

Who are the top competitors of Nosto?

Nosto's top competitors include Zeta Global, Klaviyo and Braze. Among them, Talon One secured the most recent funding round in July, 2025.

Nosto - 2026 Company Profile, Team, Funding & Competitors

Nosto is a series B company based in Helsinki (Finland), founded in 2011 by Antti Poyhonen. It operates as a SaaS-based personalized product recommendation solution for online retailers. Nosto has raised $32.8M in funding from investors like OpenOcean, Wellington Partners Venture Capital and Idinvest Partners. The company has 310 active competitors, including 64 funded and 52 that have exited. Its top competitors include companies like Zeta Global, Klaviyo and Braze.

Company Details

SaaS-based personalized product recommendation solution for online retailers. Its plug and play solution makes the technology accessible to online stores. Solutions includes automating marketing activities, conversion management, customer retention, and more.

Website: nosto.com
Social
Email ID: *****@nosto.com
Phone Number: +358 **********

Key Metrics

Founded Year

2011

Location

Helsinki, Finland

Stage

Series B

Total Funding

$32.8M in 5 rounds

Latest Funding Round

Series B, Feb 23, 2023, $*****

Investors

OpenOcean & 15 more

Ranked

7^th among 310 active competitors

Employee Count

165 as on Jun 30, 2026

Investment & Acquisitions

Findologic & 1 more

Similar Companies

Zeta Global & 392 more

View Nosto's full profile

Nosto has raised a total funding of $32.8M over 5 rounds. Its first funding round was on Apr 16, 2013. Its latest funding round was a Series B round on Feb 23, 2023 for $*****. 1 investor participated in its latest round. Nosto has 15 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Nosto:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 23, 2023	3930082	Series B	5832946	8626403	5040502	5294930
Sep 18, 2018	6178125	Series A	9519540	1060181	6902357	7694685
Jul 13, 2017	8174842	Conventional Debt	2248211	2110668	7806268	Wellington Partners Venture Capital & 2 more

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View details of Nosto's funding rounds and investors

The founders of Nosto is Antti Poyhonen.

Here are the details of Nosto's key team members:

Antti Poyhonen: Co-Founder of Nosto.
Contact Info: 1 email address

View details of Nosto's Founder profiles and Board Members

Nosto's employee count trend

Nosto has 165 employees as of Jun 26. Here is Nosto's employee count trend over the years:

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Top competitors of Nosto include Zeta Global, Klaviyo and Braze. Here is the list of Top 10 competitors of Nosto, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Zeta Global 2007, New York City (United States), Public	Provider of an AI-powered marketing platform unifying data and marketing channels	$358M	S KKR Capital Corp, Staley Capital Management ... & 15 others	83/100
2nd	Klaviyo 2012, Boston (United States), Public	SaaS-based e-mail marketing software solutions for e-commerce businesses	$778M	Astral Capital, Accel & 23 others	81/100
3rd	Braze 2011, New York City (United States), Public	Provider of a platform for cross-channel customer engagement and messaging	$175M	Meritech, Icon Ventures & 23 others	77/100
4th	Appier Technologies 2012, Taipei (Taiwan), Public	Personalized omnichannel marketing and advertising solutions for businesses	$184M	SoftBank Group, EDBI & 25 others	76/100
5th	Blueshift 2014, San Francisco (United States), Acquired	AI-enabled marketing automation platform	$57.6M	Storm Ventures, PSP Investments & 17 others	73/100
6th	Iterable 2013, San Francisco (United States), Series E	Cloud based omnichannel personalized marketing platform	$343M	Glynn Capital, Adams Street Partners & 29 others	71/100
7th	Nosto 2011, Helsinki (Finland), Series B	SaaS-based personalized product recommendation solution for online retailers	$32.8M	Kreos Capital, Wellington Partners Venture Capital ... & 14 others	65/100
8th	Attentive Mobile 2016, New York (United States), Series E	AI based conversational marketing solutions for ecommerce businesses	$1.03B	Coatue, IVP & 33 others	70/100
9th	Smartly.io 2013, Helsinki (Finland), Acquired	Provider of an AI advertising platform for cross-channel campaign management	$22.8M	Highland Europe, Lifeline Ventures & 1 others	70/100
10th	Talon One 2015, Berlin (Germany), Acquired	Online platform to create, run and manage promotional campaigns	$138M	IRIS, BridgeLane & 11 others	67/100