Where is Novel located?

Novel is headquartered in Los Angeles, United States.

How many employees does Novel have?

As of Aug 31, 2026, the latest employee count at Novel is 21.

Where does Novel rank among its competitors?

Novel ranks 33rd amongst 62 active competitors, of which 27 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Whatmore, which secured $650K in Oct, 2023.

Who are the top competitors of Novel?

Novel's top competitors include Bambuser, Eko and Firework. Among them, Whatmore secured the most recent funding round in October, 2023.

Novel - 2026 Company Profile & Competitors

Novel's employee count trend

Novel has 21 employees as of Aug 26. Here is Novel's employee count trend over the years:

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Top competitors of Novel include Bambuser, Eko and Firework. Here is the list of Top 10 competitors of Novel, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Bambuser 2007, Stockholm (Sweden), Public	Providing solution for live video streaming for businesses	$4.02M	The Associated Press, Harmony Partners & 6 others	63/100
2nd	Eko 2010, New York City (United States), Series A	Provider of AI-powered video platform for enhanced ecommerce shopping experiences	$14.4M	Realization Capital Partners, S Capital VC ... & 4 others	60/100
3rd	Firework 2017, Redwood City (United States), Series B	Provider of a cloud-based software tool to create shoppable and interactive videos	$248M	SoftBank Vision Fund, American Express & 8 others	57/100
4th	Carted 2020, San Francisco (United States), Deadpooled	Provider of API commerce solution for businesses	$10.6M	Blackbird Ventures, Grok Ventures & 5 others	53/100
5th	Shopsense AI 2023, Redwood City (United States), Seed	Developer of an AI-driven retail media platform for content monetization	$2.2M	-	51/100
6th	City Hive 2014, New York City (United States), Funding Raised	Provider of software suite solutions for e-commerce busineses	-	Cloquet Capital Partners, Silvertech Ventures ... & 3 others	50/100
7th	VideoWise 2021, Dover (United States), Funding Raised	Provider of automated video marketing for Shopify stores	-	Salesforce Ventures, Founder Collective & 2 others	46/100
8th	Whatmore 2022, San Jose (United States), Seed	Provider of AI-powered tools for generating product visuals and shoppable videos	$650K	Callapina, OTP Ventures & 4 others	45/100
9th	Trendio 2021, Bellevue (United States), Seed	AI-powered video shopping management platform	$3M	Kima Ventures, Gaingels & 4 others	45/100
10th	Popshop Live 2018, New York City (United States), Funding Raised	Provider of software tools for live video commerce and retail	-	Akatsuki, Progression Fund & 3 others	44/100
33rd	Novel 2000, Los Angeles (United States), Acquired	Provider of video commerce software solutions for brands	-	-	28/100