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Ocado - About the company

Ocado is an acquired company based in Hatfield (United Kingdom), founded in 2002 by Tim Steiner, Jonathan Faiman and Jason Gissing. It operates as an Online retailer of grocery products, household items, and related merchandise. Ocado has raised an undisclosed amount in funding. The company has 250 active competitors, including 21 funded and 10 that have exited. Its top competitors include companies like Gopuff, Getir and Gorillas.

Company Details

Online retailer of grocery products, household items, and related merchandise. It provides a platform for customers to purchase a variety of food and non-food items. The business offers delivery services, bringing purchased goods directly to customers' residences. It features products from well-known brands, as well as its own private label offerings.
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Key Metrics
Founded Year
2002
Location
Hatfield, United Kingdom
Stage
Acquired
Investors
Ranked
Employee Count
157 as on Sep 30, 2026
Investment & Acquisitions
Similar Companies
Exit Details
Acquired by Kroger (Jun 12, 2020)

Ocado's acquisition details

Ocado got acquired by Kroger on Jun 12, 2020.
Click here to take a look at Ocado's acquisition in detail
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Ocado's funding and investors

Ocado has raised funding over 1 round. Its latest funding round was a Conventional Debt round on Apr 10, 2024 for $*****. 1 investor participated in its latest round. Ocado has 5 institutional investors.

Here is the list of recent funding rounds of Ocado:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Apr 10, 2024
8671963
Conventional Debt
3815656
2196537
8638103
2436132
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Ocado's founders and board of directors

Founder? Claim Profile
The founders of Ocado are Tim Steiner, Jonathan Faiman and Jason Gissing. Tim Steiner is the CEO of Ocado.
Here are the details of Ocado's key team members:

Ocado's Board of Directors

Ocado's board has 8 active members. Hannah Gibson is part of team and Mark Ankers, Stephen Wayne Daintith, Adam Leslie, Stuart Barry, Timothy STEINER, Jeremy Charles Douglas TOWNSEND and James Xavier MATTHEWS are independent board members.
Here is the list of Ocado's board of directors:
Name
Type
Representing
Status
Duration
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Team
-
Current
8y 4m
Independent board member
-
Current
2y 11m
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Independent board member
-
Current
3y 5m
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Independent board member
-
Current
8y 2m
jxgltnl
Independent board member
-
Current
4y 3m
roxsejv
Independent board member
-
Current
6y 4m
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Independent board member
-
Current
6y 3m
nmaahfa
Independent board member
-
Current
2y 5m

Ocado's employee count trend

Ocado has 157 employees as of Sep 26. Here is Ocado's employee count trend over the years:
Employee count trend for Ocado
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Ocado's Competitors and alternates

Top competitors of Ocado include Gopuff, Getir and Gorillas. Here is the list of Top 10 competitors of Ocado, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Gopuff
Gopuff
2013, Philadelphia (United States), Series D
Online platform offering on-demand delivery services for food and groceries
$5.14B
79/100
2nd
Logo for Ocado
Ocado
2002, Hatfield (United Kingdom), Acquired
Online retailer of grocery products, household items, and related merchandise
-
72/100
3rd
Logo for Getir
Getir
2015, Istanbul (Turkey), Series E
App based platform offering multi-category grocery products
$2.54B
74/100
4th
Logo for Gorillas
Gorillas
2020, Berlin (Germany), Acquired
Online platform offering multi-category grocery products
$1.33B
68/100
5th
Logo for Snappy Shopper
Snappy Shopper
2013, Dundee (United Kingdom), Series A
Retailer of groceries alcohol and snacks providing local delivery services
$43.4M
67/100
6th
Logo for The Modern Milkman
The Modern Milkman
2018, Manchester (United Kingdom), Series C
Online retailer of daily essential grocery products
$82.6M
55/100
7th
Logo for Beelivery
Beelivery
2015, London (United Kingdom), Series A
On demand crowd sourced grocery delivery
$6.2M
55/100
8th
Logo for Zapp
Zapp
2020, London (United Kingdom), Series B
On-demand delivery service provides food and groceries
$200M
54/100
9th
Logo for Weezy
Weezy
2019, London (United Kingdom), Acqui-Hired
App-based platform offering groceries
$21.3M
45/100
10th
Logo for Oja
Oja
2020, London (United Kingdom), Seed
Online retailer offering multi-category grocery products for consumers
$3.4M
39/100
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Ocado's Investments and acquisitions

Ocado has made 5 investments in companies including Inkbit and Wayve. Ocado has also acquired 1 companies including Jones Food Company.
Here is the list of investments & acquisitions:lockFilter this list
Date of Investment/Acquisition
Type
Company Name
Founded Year
Location
Apr 19, 2024
Investments
2017
Medford (United States)
Oct 06, 2021
Investments
2017
Nov 04, 2019
Investments
2017
Medford (United States)
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See all investments by Ocado

Reports related to Ocado

Here is the latest report on Ocado's sector:

News related to Ocado

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Media has covered Ocado for a total of 48 events in the last 1 year, 33 of them have been about company updates and 8 about people movement.
•
Ocado Group and AEON launch second customer fulfilment centre in JapanRetail Technology Innovation Hub•Oct 23, 2026•co.jp, Ocado
•
David Maskell leaves Ocado Group to become Supply Chain Manager at GymsharkRetail Technology Innovation Hub•Sep 15, 2026•Ocado
•
Ocado Retail Hits Milestone of 600,000 Online Grocery Orders in a WeekRetail Technology Innovation Hub•Sep 14, 2026•Ocado
•
Ocado Expands Healthier Food Options with 200 New ProductsThe Retail Bulletin•Sep 11, 2026•Ocado
•
Colby Paige Richardson Moves to Global Technology Services Team at Ocado GroupRetail Technology Innovation Hub•Aug 12, 2026•Ocado
•
Ocado drops £190m payment pursuit from M&SThe Retail Bulletin•Jul 29, 2026•M&S, Ocado
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