When was Passendo founded?

Passendo was founded in 2016 and raised its 1st funding round 1 year after it was founded.

Where is Passendo located?

Passendo is headquartered in Copenhagen, Denmark.

Which legal entities is Passendo associated with?

Passendo is associated with Passendo ApS.

How many employees does Passendo have?

As of Aug 31, 2026, the latest employee count at Passendo is 21.

Is Passendo a funded company?

Passendo is a funded company, having raised a total of $3.27M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Nov 13, 2017.

When was the latest funding round of Passendo?

Passendo's latest funding was a $***** Seed round on Oct 20, 2021, with participation from 2 investors. Its primary sector is MarketingTech. Globally, the MarketingTech sector has seen $3.99B in funding in 2026 to date.

Where does Passendo rank among its competitors?

Passendo ranks 3rd amongst 339 active competitors, of which 6 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Letterhead, which secured $34M in Oct, 2025.

Who are the top competitors of Passendo?

Passendo's top competitors include LiveIntent, Letterhead and Escala. Among them, Letterhead secured the most recent funding round in October, 2025.

Passendo - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Cloud-based E-mail advertising platform & ad server. The proprietary cross-device ad serving technology optimizes the ad campaigns based on eCPM, CTR, and conversion pixel. Offers real-time frequency capping, CRM retargeting, and real-time optimization. PArtnered with Adform, Telenor, Omnicom, Mail up, and others.

Website: passendo.com
Social
Email ID: *****@passendo.com
Phone Number: +45 **********

Key Metrics

Founded Year

2016

Location

Copenhagen, Denmark

Stage

Seed

Total Funding

$3.27M in 3 rounds

Latest Funding Round

Seed, Oct 20, 2021, $*****

Investors

Newion & 3 more

Ranked

3^rd among 339 active competitors

Employee Count

21 as on Aug 31, 2026

Similar Companies

LiveIntent & 386 more

View Passendo's full profile

Passendo is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
Passendo ApS CIN: 31626919 , Denmark, Active		-	6 (As on Mar 31, 2024)

Passendo has raised a total funding of $3.27M over 3 rounds. Its first funding round was on Nov 13, 2017. Its latest funding round was a Seed round on Oct 20, 2021 for $*****. 2 investors participated in its latest round. Passendo has 4 institutional investors.

Here is the list of recent funding rounds of Passendo:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 20, 2021	7485150	Seed	5832613	8002250	8552410	6848754
Jul 04, 2019	5800312	Seed	7322568	7222606	4816549	5615361
Nov 13, 2017	8476194	Seed	3098406	2014913	9585787	8857838

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View details of Passendo's funding rounds and investors

The founders of Passendo are Andreas Jurgensen and Jakob lund Johansen.

Here are the details of Passendo's key team members:

Andreas Jurgensen: Co-Founder of Passendo. They serve on the board of 1 company.
Contact Info: 1 email address
Jakob lund Johansen: Co-Founder of Passendo.

Passendo's Board of Directors

Passendo's board has 3 active members. Andreas Jurgensen and Anders Rantzau Rasmussen are part of team and Christian Damsgaard Tost is independent board member.

Here is the list of Passendo's board of directors:

Name	Type	Representing	Status	Duration
Andreas Jurgensen	Team	-	Current	9y 6m
Anders Rantzau Rasmussen	Team	-	Current	16y 4m
Christian Damsgaard Tost	Independent board member	-	Current	5y 11m
oghyrui	Independent board member	-	Past	2y 5m

View details of Passendo's Founder profiles and Board Members

Passendo's employee count trend

Passendo has 21 employees as of Aug 26. Here is Passendo's employee count trend over the years:

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Top competitors of Passendo include LiveIntent, Letterhead and Escala. Here is the list of Top 10 competitors of Passendo, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	LiveIntent 2009, New York City (United States), Acquired	Real time email advertising and marketing platform	$64.8M	First Round Capital, Bullpen Capital & 12 others	59/100
2nd	Letterhead 2020, Claymont (United States), Series A	Self-service newsletter advertising platform	$39.3M	PeakSpan Capital, Las Olas & 6 others	54/100
3rd	Passendo 2016, Copenhagen (Denmark), Seed	Cloud-based E-mail advertising platform & ad server	$3.27M	Newion, First Party Capital & 2 others	52/100
4th	Escala 2019, Miami (United States), Series A	Provider of customer relationship management software with integrated marketing tools	$12M	IGNIA, Alaya Capital Partners & 3 others	39/100
5th	Paved 2018, New York City (United States), Acquired	Cloud-based ad network solutions provider	-	-	34/100
6th	ColourSend 2024, Carlisle (United Kingdom), Unfunded	Email marketing platform offering email marketing newsletters for customers and clients	-	-	33/100
7th	AWeber 1998, Chalfont (United States), Unfunded	Email marketing and automation platform empowering small businesses to grow	-	-	32/100
8th	rasa.io 2015, New Orleans (United States), Funding Raised	Cloud based platform offering software for creating email newsletters	-	Blue Cypress	32/100
9th	Flaunter 2015, Darlinghurst (Australia), Seed	Platform offering content management and inventory tracking software	$638K	Macdoch Ventures, Startmate & 1 others	29/100
10th	KlickTipp 2009, London (United Kingdom), Unfunded	Platform offering software to create email newsletters	-	-	29/100