When was Passendo founded?

Passendo was founded in 2016 and raised its 1st funding round 1 year after it was founded.

Where is Passendo located?

Passendo is headquartered in Copenhagen, Denmark.

Which legal entities is Passendo associated with?

Passendo is associated with Passendo ApS.

How many employees does Passendo have?

As of Jan 31, 2026, the latest employee count at Passendo is 27.

Is Passendo a funded company?

Passendo is a funded company, having raised a total of $3.27M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Nov 13, 2017.

When was the latest funding round of Passendo?

Passendo's latest funding was a $***** Seed round on Oct 20, 2021, with participation from 2 investors. Its primary sector is MarketingTech. Globally, the MarketingTech sector has seen $906M in funding in 2026 to date.

Where does Passendo rank among its competitors?

Passendo ranks 3rd amongst 188 active competitors, of which 4 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Letterhead, which secured $34M in Oct, 2025.

Who are the top competitors of Passendo?

Passendo's top competitors include LiveIntent, Letterhead and Paved. Among them, Letterhead secured the most recent funding round in October, 2025.

Passendo - 2026 Company Profile, Team, Funding, Competitors & Financials

Passendo is a seed company based in Copenhagen (Denmark), founded in 2016 by Anders Rantzau Rasmussen, Andreas Jurgensen and Jakob lund Johansen. It operates as a Cloud-based E-mail advertising platform & ad server. Passendo has raised $3.27M in funding from Newion, with a current valuation of $*****. The company has 188 active competitors, including 4 funded and 7 that have exited. Its top competitors include companies like LiveIntent, Letterhead and Paved.

Company Details

Cloud-based E-mail advertising platform & ad server. The proprietary cross-device ad serving technology optimizes the ad campaigns based on eCPM, CTR, and conversion pixel. Offers real-time frequency capping, CRM retargeting, and real-time optimization. PArtnered with Adform, Telenor, Omnicom, Mail up, and others.

Website: passendo.com
Social
Email ID: *****@passendo.com
Phone Number: +45 **********

Key Metrics

Founded Year

2016

Location

Copenhagen, Denmark

Stage

Seed

Total Funding

$3.27M in 3 rounds

Latest Funding Round

Seed, Oct 20, 2021, $*****

Investors

Newion & 3 more

Ranked

3^rd among 188 active competitors

Employee Count

27 as on Jan 31, 2026

Similar Companies

LiveIntent & 235 more

View Passendo's full profile

Passendo is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Passendo ApS CIN: 31626919 , Denmark, Active		-	6 (As on Mar 31, 2024)

Passendo has raised a total funding of $3.27M over 3 rounds. Its first funding round was on Nov 13, 2017. Its latest funding round was a Seed round on Oct 20, 2021 for $*****. 2 investors participated in its latest round. Passendo has 4 institutional investors.

Here is the list of recent funding rounds of Passendo:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 20, 2021	7631406	Seed	1436253	1521166	6175099	8473364
Jul 04, 2019	9160718	Seed	1760621	7019993	3678516	5267316
Nov 13, 2017	4230415	Seed	7627925	6470634	1735143	5054651

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View details of Passendo's funding rounds and investors

The founders of Passendo are Anders Rantzau Rasmussen, Andreas Jurgensen and Jakob lund Johansen.

Here are the details of Passendo's key team members:

Anders Rantzau Rasmussen: Founder & CCO of Passendo. They serve on the board of 1 company.
Andreas Jurgensen: Co-Founder of Passendo. They serve on the board of 1 company.
Contact Info: 1 email address
Jakob lund Johansen: Co-Founder of Passendo.

Passendo's Board of Directors

Passendo's board has 3 active members. Anders Rantzau Rasmussen and Andreas Jurgensen are part of team and Christian Damsgaard Tost is independent board member.

Here is the list of Passendo's board of directors:

Name	Type	Representing	Status	Duration
Anders Rantzau Rasmussen	Team	-	Current	15y 9m
Andreas Jurgensen	Team	-	Current	8y 11m
Christian Damsgaard Tost	Independent board member	-	Current	5y 5m
siqlfcz	Independent board member	-	Past	1y 8m

View details of Passendo's Founder profiles and Board Members

Passendo's employee count trend

Passendo has 27 employees as of Jan 26. Here is Passendo's employee count trend over the years:

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Top competitors of Passendo include LiveIntent, Letterhead and Paved. Here is the list of Top 10 competitors of Passendo, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	LiveIntent 2009, New York City (United States), Acquired	Real time email advertising and marketing platform	$64.8M	Shasta Ventures, FTV Capital & 12 others	62/100
2nd	Letterhead 2020, Claymont (United States), Series A	Self-service newsletter advertising platform	$39.3M	PeakSpan Capital, Las Olas & 6 others	52/100
3rd	Passendo 2016, Copenhagen (Denmark), Seed	Cloud-based E-mail advertising platform & ad server	$3.27M	First Party Capital, Newion & 2 others	51/100
4th	Paved 2018, New York City (United States), Acquired	Cloud-based ad network solutions provider	-	-	46/100
5th	rasa.io 2015, New Orleans (United States), Funding Raised	Cloud based platform offering software for creating email newsletters	-	Blue Cypress	42/100
6th	LaunchBit 2011, Las Vegas (United States), Acquired	Advertising solutions connecting advertisers and publishers with contextual ad placements	$960K	500 Global, TriplePoint Capital & 8 others	39/100
7th	Escala 2019, Miami (United States), Series A	Provider of customer relationship management software with integrated marketing tools	$12M	IGNIA, Alaya Capital Partners & 3 others	36/100
8th	ColourSend 2024, Carlisle (United Kingdom), Unfunded	Email marketing platform offering email marketing newsletters for customers and clients	-	-	33/100
9th	Sendy 2012, Toronto (Canada), Funding Raised	Provider of self hosted email newsletter applications	-	Goodwell Investments	30/100
10th	AWeber 1998, Chalfont (United States), Unfunded	Email marketing and automation platform empowering small businesses to grow	-	-	30/100