When was Passenger founded?

Passenger was founded in 2012 and raised its 1st funding round 11 years after it was founded.

Where is Passenger located?

Passenger is headquartered in Stockholm, Sweden. It is registered at FOREST HOUSE,12 QUEENSWAY,NEW MILTON,ENGLAND,BH25 5NN.

How many employees does Passenger have?

As of Sep 30, 2026, the latest employee count at Passenger is 156.

Is Passenger a funded company?

Passenger is a funded company, having raised a total of $***** in its 1st and only funding round, a Series B round on May 24, 2023.

When was the latest funding round of Passenger?

Passenger's latest funding was a $***** Series B round on May 24, 2023, with participation from 1 investor.

What is the annual revenue of Passenger?

Annual revenue of Passenger is between £50M and £100M as on Dec 31, 2024

Where does Passenger rank among its competitors?

Passenger ranks 2nd amongst 88 active competitors, of which 7 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Passenger, which secured $18.6M in May, 2023.

Who are the top competitors of Passenger?

Passenger's top competitors include KappAhl, Sefr and Nelly. Among them, Passenger secured the most recent funding round in May, 2023.

Passenger - 2026 Company Profile, Team, Funding, Competitors & Financials

Passenger is a series B company based in Stockholm (Sweden), founded in 2012 by Richard Sutcliffe. It operates as an Internet-first brand offering multi-category fashion products. Passenger has raised $18.6M in funding from Growth Partner. The company has 88 active competitors, including 7 funded and 18 that have exited. Its top competitors include companies like KappAhl, Sefr and Nelly.

Company Details

Internet-first brand offering multi-category fashion products. The product catalog includes fashion apparel like trousers, jackets, hoodies, sweatshirts, activewear, shirts, and more, footwear headwear, and fashion accessories like bags, belts, socks, gloves, and more.

Website: www.passenger-clothing.com/
Social
Email ID: *****@passenger-clothing.com
Phone Number: +46 **********
Registered Address: FOREST HOUSE,12 QUEENSWAY,NEW MILTON,ENGLAND,BH25 5NN

Key Metrics

Founded Year

2012

Location

Stockholm, Sweden

Stage

Series B

Total Funding

$18.6M in 1 round

Latest Funding Round

Series B, May 24, 2023, $*****

Investors

Growth Partner

Ranked

2^nd among 88 active competitors

Annual Revenue

£50M - £100M as on Dec 31, 2024

Employee Count

156 as on Sep 30, 2026

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View Passenger's full profile

Passenger is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
PASSENGER CLOTHING LTD CIN: 8236973 , United Kingdom, Active	Oct 01, 2012	£50M - £100M (As on Dec 31, 2024)	44 (As on Dec 31, 2023)

Passenger has raised a total funding of $18.6M over 1 round. Its latest funding round was a Series B round on May 24, 2023 for $*****. 1 investor participated in its latest round. Passenger has 1 institutional investor.

Here is the list of recent funding rounds of Passenger:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 24, 2023	9779691	Series B	4105825	9272046	3970027	4749558

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View details of Passenger's funding rounds and investors

The founders of Passenger is Richard Sutcliffe.

Here are the details of Passenger's key team members:

Richard Sutcliffe: Founder of Passenger.
Contact Info: 1 email address

View details of Passenger's Founder profiles and Board Members

Passenger's employee count trend

Passenger has 156 employees as of Sep 26. Here is Passenger's employee count trend over the years:

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Top competitors of Passenger include KappAhl, Sefr and Nelly. Here is the list of Top 10 competitors of Passenger, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	KappAhl 1953, Molndal (Sweden), Acquired	Retailer of apparel	-	Nordic Capital	56/100
2nd	Passenger 2012, Stockholm (Sweden), Series B	Internet-first brand offering multi-category fashion products	$18.6M	Growth Partner	47/100
3rd	Sefr 2018, Gothenburg (Sweden), Unfunded	Online fashion brand offering multi-category fashion apparel for men and women	-	-	48/100
4th	Nelly 2003, Boras (Sweden), Unfunded	Online retailer of apparel for women aged between 18-35 years	-	-	46/100
5th	Bebe 1976, Brisbane (United States), Acquired	Chic women's fashion retailer offering contemporary clothing and accessories	-	B. Riley Financial	44/100
6th	Nordiska Kompaniet 1902, Stockholm (Sweden), Unfunded	Internet-first brand offering skin, hair & makeup care products	-	-	44/100
7th	Marimekko 1951, Helsinki (Finland), Public	Internet first brand of fashion apparel wear for men and women	-	PowerBank Ventures	40/100
8th	Percival Menswear 2009, London (United Kingdom), Series A	Internet first brand offering multi-category fashion products for men	$7.49M	Tricor Group, Zag & 2 others	40/100
9th	Men's Wearhouse 1973, Houston (United States), Public	Men's suits, clothing, rentals, and tailoring for every occasion	-	-	39/100
10th	CDLP 2016, Stockholm (Sweden), Seed	Internet-first brand offering innerwear for men	$4.76M	Flat Capital & 5 others	37/100