When was Paula's Choice founded?

Paula's Choice was founded in 1995 and raised its 1st funding round 17 years after it was founded.

Where is Paula's Choice located?

Paula's Choice is headquartered in Seattle, United States. It is registered at Seattle, Washington.

How many employees does Paula's Choice have?

As of Jul 31, 2026, the latest employee count at Paula's Choice is 683.

Is Paula's Choice a funded company?

Paula's Choice is a funded company, having raised a total of $***** in its 1st and only funding round, a PE round on Dec 03, 2012.

When was the latest funding round of Paula's Choice?

Paula's Choice's latest funding was a $***** PE round on Dec 03, 2012, with participation from 1 investor. Its primary sector is Beauty & Personal Care Products. In United States, the Beauty & Personal Care Products sector has seen $227M in funding in 2026 to date.

Where does Paula's Choice rank among its competitors?

Paula's Choice ranks 2nd amongst 861 active competitors, of which 36 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Hydrinity, which secured $1.8M in May, 2023.

Who are the top competitors of Paula's Choice?

Paula's Choice's top competitors include NU Skin, Obagi Cosmeceuticals and SACHEU Beauty. Among them, Hydrinity secured the most recent funding round in May, 2023.

Paula's Choice - 2026 Company Profile, Funding & Competitors

Company Details

Paula's Choice is a Seattle based skincare and cosmetics company with distribution in 50 countries around the world. It is known for its unique content-driven eCommerce platform offering proprietary products, extensive skin care research, and exclusive reviews of more than 45,000 products from other brands. It is an officially certified member of the Leaping Bunny Program and claims that it does not test its products on animals. It was founded by Paula Begoun in 1995.

Website: www.paulaschoice.com/
Social
Email ID: *****@PaulasChoice.com
Registered Address: Seattle, Washington

Key Metrics

Founded Year

1995

Location

Seattle, United States

Stage

Acquired

Latest Funding Round

PE, Dec 03, 2012, $*****

Investors

Churchill Asset Management & 1 more

Ranked

2^nd among 861 active competitors

Employee Count

683 as on Jul 31, 2026

Similar Companies

NU Skin & 3085 more

Exit Details

Acquired by Unilever (Jun 14, 2021)

View Paula's Choice's full profile

Paula's Choice is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
PAULA CIN: 52103048861 , Latvia, Active	Sep 17, 2009	€0 - €1M (As on Dec 31, 2022)	5 (As on Dec 31, 2022)	-
PAULAS CHOICE INC CIN: 911677664 , United States, Active	Dec 31, 1999	-	278 (As on Dec 31, 2024)	-

Paula's Choice got acquired by Unilever on Jun 14, 2021.

Click here to take a look at Paula's Choice's acquisition in detail

Paula's Choice has raised funding over 1 round. Its latest funding round was a PE round on Dec 03, 2012 for $*****. 1 investor participated in its latest round. Paula's Choice has 2 institutional investors.

Here is the list of recent funding rounds of Paula's Choice:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 03, 2012	4295814	PE	8559989	5293609	5387580	2518417

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View details of Paula's Choice's funding rounds and investors

Paula's Choice's employee count trend

Paula's Choice has 683 employees as of Jul 26. Here is Paula's Choice's employee count trend over the years:

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Top competitors of Paula's Choice include NU Skin, Obagi Cosmeceuticals and SACHEU Beauty. Here is the list of Top 10 competitors of Paula's Choice, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	NU Skin 1984, Provo (United States), Public	Manufacturer of anti-aging products	$800K	Blum Capital	60/100
2nd	Paula's Choice 1995, Seattle (United States), Acquired	Seattle based skincare company	-	Churchill Asset Management, Bertram Capital	54/100
3rd	Obagi Cosmeceuticals 1988, Long Beach (United States), Acquired	Brand of skin care products	-	TCW	53/100
4th	SACHEU Beauty 2020, Los Angeles (United States), Unfunded	Internet first brand offering skincare products	-	-	51/100
5th	Tata Harper 2007, Addison (United States), Acquired	Brand of natural facial care products	-	ACG, Stelac	49/100
6th	Bubble Skincare 2019, New York City (United States), Funding Raised	Internet first brand of natural skin care products	-	Asto Consumer Partners, Ataraxia & 6 others	47/100
7th	Hydrinity 2020, Monroe (United States), Seed	Internet first brand offering multi-category skincare products	$1.8M	-	47/100
8th	Brandefy 2018, Richmond (United States), Series B	Online beauty brand offering a wide range of skincare products	$2.24M	The Community Fund, JHH vc & 1 others	46/100
9th	Revision Skincare 1984, Irving (United States), Acquired	Provider of medical-grade skincare products and regimens	-	RoundTable Healthcare Partners	45/100
10th	Ole Henriksen 1970, Los Angeles (United States), Unfunded	Provider of clinical Scandinavian skincare products	-	-	43/100