When was Pet Circle founded?

Pet Circle was founded in 2011 and raised its 1st funding round 6 years after it was founded.

Where is Pet Circle located?

Pet Circle is headquartered in Sydney, Australia.

How many employees does Pet Circle have?

As of Mar 31, 2026, the latest employee count at Pet Circle is 355.

Is Pet Circle a funded company?

Pet Circle is a funded company, having raised a total of $125M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Nov 14, 2017.

When was the latest funding round of Pet Circle?

Pet Circle's latest funding was a $***** Series C round on Dec 07, 2021, with participation from 4 investors.

Where does Pet Circle rank among its competitors?

Pet Circle ranks 1st amongst 33 active competitors, only 1 of which is funded.

Who are the top competitors of Pet Circle?

Pet Circle's top competitors include vetsupply.com.au, Pet Warehouse and My Dachshund Online. Among them, Pet Circle secured the most recent funding round in December, 2021.

Pet Circle - 2026 Company Profile, Team, Funding & Competitors

Pet Circle is a series C company based in Sydney (Australia), founded in 2011 by Michael Frizell. It operates as an Online platform offering multi-category pet supplies. Pet Circle has raised $125M in funding from investors like Francisco Partners, TDM Growth Partners and Prysm Capital, with a current valuation of $*****. The company has 33 active competitors, including 1 funded and 1 that has exited. Its top competitors include companies like vetsupply.com.au, Pet Warehouse and My Dachshund Online.

Company Details

Online platform offering multi-category pet supplies. Its product offerings include medications, toys, accessories, grooming, bedding, treats, and more. Products offered from brands include Royal Canin, Advance, K9 Natural, Kazoo, and more. The company offers supplies for dogs, cats, horde, fish, rabbits, and more.

Website: www.petcircle.com.au
Social
Email ID: *****@petcircle.com.au
Phone Number: +61 **********

Key Metrics

Founded Year

2011

Location

Sydney, Australia

Stage

Series C

Total Funding

$125M in 2 rounds

Latest Funding Round

Series C, Dec 07, 2021, $*****

Investors

Francisco Partners & 7 more

Ranked

1^st among 33 active competitors

Employee Count

355 as on Mar 31, 2026

Similar Companies

Chewy & 1275 more

View Pet Circle's full profile

Pet Circle is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
MILLELL PTY LTD CIN: 148151213 , Australia, Active	Jan 10, 2011	-	-	-

Pet Circle has raised a total funding of $125M over 2 rounds. Its first funding round was on Nov 14, 2017. Its latest funding round was a Series C round on Dec 07, 2021 for $*****. 4 investors participated in its latest round. Pet Circle has 8 institutional investors.

Here is the list of recent funding rounds of Pet Circle:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 07, 2021	5571863	Series C	3830648	5138915	5961494	8860397
Nov 14, 2017	2932087	Series A	3950417	2163987	Francisco Partners	AirTree

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View details of Pet Circle's funding rounds and investors

The founders of Pet Circle is Michael Frizell. Michael Frizell is the CEO of Pet Circle.

Here are the details of Pet Circle's key team members:

Michael Frizell: Founder & CEO of Pet Circle and founder of 1 other company. They are also an angel investor in 1 startup.
Contact Info: 1 email address

View details of Pet Circle's Founder profiles and Board Members

Pet Circle's employee count trend

Pet Circle has 355 employees as of Mar 26. Here is Pet Circle's employee count trend over the years:

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Top competitors of Pet Circle include vetsupply.com.au, Pet Warehouse and My Dachshund Online. Here is the list of Top 10 competitors of Pet Circle, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Pet Circle 2011, Sydney (Australia), Series C	Online platform offering multi-category pet supplies	$125M	TDM Growth Partners, Francisco Partners & 6 others	56/100
2nd	vetsupply.com.au Sydney (Australia), Unfunded	Online retailer of multi-category products for pets	-	-	42/100
3rd	Pet Warehouse 2015, Manila (Philippines), Unfunded	Online retailer of pet products	-	-	23/100
4th	My Dachshund Online 2006, Melbourne (Australia), Unfunded	Online retailer of pet products	-	-	23/100
5th	PetPlanetGroup 2017, Melbourne (Australia), Unfunded	Online retailer of pet products	-	-	23/100
6th	MyPetZone Adelaide (Australia), Unfunded	Online retailer of pet supplies	-	-	23/100
7th	Lucky Pet Supplies Sydney (Australia), Unfunded	Online platform offering a wide range of pet supplies	-	-	23/100
8th	PetCulture 2022, Surry Hills (Australia), Acquired	Online retailer offering multi-category pet products	-	-	20/100
9th	Pet Shop Direct Sydney (Australia), Unfunded	Online platform offering multi-category pet supplies	-	-	19/100
10th	Natural Petshop 2015, Morningside (Australia), Unfunded	Online retailer offering multi-category pet products	-	-	18/100