When was Picnic founded?

Picnic was founded in 2015 and became a unicorn in 2021, reaching the milestone in 6 years. It raised its 1st funding round 2 years after its incorporation.

Where is Picnic located?

Picnic is headquartered in Amsterdam, Netherlands. It is registered at PICNIC Grundstücksverwaltung GmbH Friedensstraße 6-10 60311 Frankfurt am Main.

Which legal entities is Picnic associated with?

Picnic is associated with Picnic GmbH.

How many employees does Picnic have?

As of May 31, 2026, the latest employee count at Picnic is 5546.

Is Picnic a funded company?

Picnic is a funded company, having raised a total of $1.98B across 6 funding rounds to date. The company's 1st funding round was a $109M Series B round, raised on Mar 28, 2017.

How much is Picnic worth?

The latest valuation of Picnic is €1B as of Feb 15, 2021.

When was the latest funding round of Picnic?

Picnic's latest funding was a $496M Series E round on Nov 21, 2025, with participation from 4 investors.

Is Picnic a Online Grocery company?

The primary sector of Picnic is Online Grocery.

Where does Picnic rank among its competitors?

Picnic ranks 2nd amongst 198 active competitors, of which 26 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Flink, which secured $100M in Mar, 2026.

Who are the top competitors of Picnic?

Picnic's top competitors include Rohlik Group, Getir and Gorillas. Among them, Flink secured the most recent funding round in March, 2026.

Picnic - 2026 Company Profile, Team, Funding, Competitors & Financials

Sectors and market segments that Picnic operate in

Picnic serves in the Food and Agriculture Tech market segments.The primary business model of Picnic is:

Food and Agriculture Tech > Online Grocery > ***** **** > ***** ******

Company Details

App based platform for ordering groceries and delivery services. It enables users to order groceries for home delivery. Users can view the available products on the app and place an order. Claims to deliver the products on the next day of placing the order. The mobile application is available for Android and iOS users.

Website: picnic.app/nl/
Social
Email ID: *****@picnic.de
Phone Number: +49 **********
Registered Address: PICNIC Grundstücksverwaltung GmbH Friedensstraße 6-10 60311 Frankfurt am Main

Key Metrics

Founded Year

2015

Location

Amsterdam, Netherlands

Stage

Series E

Total Funding

$1.98B in 6 rounds

Latest Funding Round

Series E, Nov 21, 2025, $496M

Post Money Valuation

€1B as on Feb 15, 2021

Investors

Kruidvat & 8 more

Ranked

2^nd among 198 active competitors

Employee Count

5,546 as on May 31, 2026

Similar Companies

Kurly & 3395 more

View Picnic's full profile

Picnic is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Picnic GmbH CIN: HRB79896 , Germany, Active	Feb 12, 2017	-	-

Picnic has raised a total funding of $1.98B over 6 rounds. Its first funding round was on Mar 28, 2017. Its latest funding round was a Series E round on Nov 21, 2025 for $496M. 4 investors participated in its latest round. Picnic has 9 institutional investors.

Here is the list of recent funding rounds of Picnic:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 21, 2025	$496M	Series E	-	-	-	Edeka, Gates, Hoyberg, NPM Capital
Jan 09, 2024	$389M	Series D	-	-	Edeka	Gates
Sep 16, 2021	$709M	Series D	-	-	Gates	-

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View details of Picnic's funding rounds and investors

The founders of Picnic are Joris Beckers and Frederik Nieuwenhuys.

Here are the details of Picnic's key team members:

Joris Beckers: Co-Founder of Picnic.
Contact Info: 1 email address
Frederik Nieuwenhuys: Co-Founder of Picnic.

View details of Picnic's Founder profiles and Board Members

Picnic's employee count trend

Picnic has 5,546 employees as of May 26. Here is Picnic's employee count trend over the years:

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Top competitors of Picnic include Rohlik Group, Getir and Gorillas. Here is the list of Top 10 competitors of Picnic, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Rohlik Group 2014, Karlin (Czech Republic), Series D	Online grocery retailer	$748M	Sofina, Index Ventures & 13 others	78/100
2nd	Picnic 2015, Amsterdam (Netherlands), Series E	App based platform for ordering groceries and delivery services	$1.98B	Abn Amro, Gates & 7 others	75/100
3rd	Getir 2015, Istanbul (Turkey), Series E	App based platform offering multi-category grocery products	$2.54B	Mubadala, Tiger Global Management & 21 others	74/100
4th	Gorillas 2020, Berlin (Germany), Acquired	Online platform offering multi-category grocery products	$1.33B	Coatue, DST Global & 21 others	68/100
5th	Flink 2020, Berlin (Germany), Series C	On-demand grocery delivery service platform that enables users to order everyday essentials	$1.43B	Northzone, Bond Capital & 16 others	67/100
6th	Crisp 2018, Amsterdam (Netherlands), Series C	Online retailer offering multi-category grocery products	$151M	Target Global, Keen Venture Partners & 9 others	62/100
7th	JOKR 2021, Luxembourg (Luxembourg), Series D	Online platform offering multi-category grocery products	$530M	HV Capital, G Squared & 20 others	56/100
8th	Oda 2013, Oslo (Norway), Series C	Online platform offerings multi-category grocery products	$473M	SoftBank Vision Fund, Prosus & 10 others	55/100
9th	Airlift Express 2015, Frankfurt Am Main (Germany), Series B	Online platform offering multi-category grocery supplies	$110M	Fatima Gobi Ventures, Indus Valley Capital ... & 8 others	54/100
10th	La Belle Vie 2014, Paris (France), Series B	Online platform for ordering grocery products	$47.4M	Left Lane Capital, FJ Labs & 12 others	50/100