When was Pivot founded?

Pivot was founded in 2015 and raised its 1st funding round 2 years after it was founded.

Where is Pivot located?

Pivot is headquartered in San Carlos, United States. It is registered at Redwood City, California.

How many employees does Pivot have?

As of Sep 30, 2026, the latest employee count at Pivot is 48.

Is Pivot a funded company?

Pivot is a funded company, having raised a total of $37.5M across 4 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Aug 09, 2017.

When was the latest funding round of Pivot?

Pivot's latest funding was a $***** Series B round on Jul 08, 2020, with participation from 1 investor.

Where does Pivot rank among its competitors?

Pivot ranks 14th amongst 358 active competitors, of which 102 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was BenePass, which secured $40M in Nov, 2025.

Who are the top competitors of Pivot?

Pivot's top competitors include Hinge Health, Sharecare and Sword Health. Among them, BenePass secured the most recent funding round in November, 2025.

Pivot - 2026 Company Profile, Team, Funding & Competitors

Pivot is a series B company based in San Carlos (United States), founded in 2015 by Enrico Amiotti, Lynette Lin Na, Rick Richardson and Vanessa Auditore-success Hq. It operates as a Provider of application for smoking de-addiction. Pivot has raised $37.5M in funding from Johnson & Johnson Innovation – JJDC. The company has 358 active competitors, including 102 funded and 53 that have exited. Its top competitors include companies like Hinge Health, Sharecare and Sword Health.

Company Details

Provider of application for smoking de-addiction. It is offering a mobile breath sensor to measure carbon monoxide in the breath and an app for logging in the number of cigarettes. The app collects the data from the sensor and displays the smoking metrics, calculates the time and money spent, and insights into smoking behavior. It also provides lessons, activities, and guidance from a personal coach to aid the individual to quit smoking.

Website: pivot.co
Social
Email ID: *****@pivot.co
Part Of
Registered Address: Redwood City, California

Key Metrics

Founded Year

2015

Location

San Carlos, United States

Stage

Series B

Total Funding

$37.5M in 4 rounds

Latest Funding Round

Series B, Jul 08, 2020, $*****

Investors

Johnson & Johnson Innovation – JJDC & 7 more

Ranked

14^th among 358 active competitors

Employee Count

48 as on Sep 30, 2026

Similar Companies

Hinge Health & 480 more

View Pivot's full profile

Pivot is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
CARROT INC. CIN: 200566400 , United States, Active	Dec 26, 999	-	27 (As on Dec 31, 2024)	-

Pivot has raised a total funding of $37.5M over 4 rounds. Its first funding round was on Aug 09, 2017. Its latest funding round was a Series B round on Jul 08, 2020 for $*****. 1 investor participated in its latest round. Pivot has 6 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of Pivot:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 08, 2020	9186461	Series B	5520206	8457098	1807018	4954221
Mar 31, 2020	1516221	Series B	3620380	8618525	6761991	3722339
Oct 29, 2018	6919226	Series B	9796743	4890746	Johnson & Johnson Innovation – JJDC	New York Life Ventures & 4 more

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View details of Pivot's funding rounds and investors

The founders of Pivot are Enrico Amiotti, Lynette Lin Na, Rick Richardson and Vanessa Auditore-success Hq. David Utley is the CEO of Pivot.

Here are the details of Pivot's key team members:

Enrico Amiotti: Founder and Managing Director of Pivot.
Lynette Lin Na: Co-Founder of Pivot.
Rick Richardson: Founder / Managing Director / Consultant of Pivot.
Vanessa Auditore-success Hq: Co Founder / Director - Headspace of Pivot.

Pivot's Board of Directors

Pivot's board has 7 active members. Samir Kaul, Jack Stoddard, Stacy Feld, Ryan Phillips, Elizabeth Burr, Asha Nayak and David Utley are independent board members.

Here is the list of Pivot's board of directors:

Name	Type	Representing	Status	Duration
Samir Kaul	Independent board member	-	Current	9y 1m
ykxbnzi	Independent board member	-	Current	9y 2m
tknbrht	Independent board member	-	Current	5y 8m
xynrpkm	Independent board member	-	Current	4y 2m
fbbiavd	Independent board member	-	Current	8y 6m
bbluorc	Independent board member	-	Current	7y 6m
ozllttz	Independent board member	-	Current	9y 1m

View details of Pivot's Founder profiles and Board Members

Pivot's employee count trend

Pivot has 48 employees as of Sep 26. Here is Pivot's employee count trend over the years:

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Top competitors of Pivot include Hinge Health, Sharecare and Sword Health. Here is the list of Top 10 competitors of Pivot, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Hinge Health 2015, San Francisco (United States), Public	Provider of virtual physical therapy and digital pain care solutions	$854M	Tiger Global Management, Coatue & 14 others	84/100
2nd	Sharecare 2010, United States, Acquired	Provider of health and wellness social network for employees	$64M	Trinity Health, Summit Partners & 25 others	79/100
3rd	Sword Health 2015, New York (United States), Series E	Provider of AI-powered digital physical therapy and pelvic health solutions	$450M	Khosla Ventures, General Catalyst & 39 others	75/100
4th	Wellhub 2012, New York City (United States), Series F	Cloud based corporate wellness program for employee health, productivity, and retention	$85M	EQT, General Atlantic & 22 others	75/100
5th	HealthEquity 2002, Draper (United States), Public	Employee benefits management platform for individuals and businesses	$15.3M	Berkley Capital, Napier Park Global Capital ... & 4 others	74/100
6th	Accolade 2007, Plymouth Meeting (United States), Acquired	Cloud-based platform for employee health benefits	$228M	McKesson, Andreessen Horowitz & 17 others	74/100
7th	Healthee 2021, New York City (United States), Series B	AI-powered health benefits application for healthcare services	$84M	Glilot Capital Partners, Fin Capital & 8 others	73/100
8th	Transcarent 2018, San Francisco (United States), Series D	Provider of employee health benefits solutions	$424M	7wire Ventures, General Catalyst & 18 others	71/100
9th	GSC 1957, Toronto (Canada), Unfunded	Provider of multiple healthcare services for individuals and organizations	-	-	70/100
10th	BenePass 2019, New York City (United States), Series B	Provider of financial technology platforms for managing employee benefit programs	$74.6M	Threshold, Gradient Ventures & 20 others	70/100
14th	Pivot 2015, San Carlos (United States), Series B	Provider of application for smoking de-addiction	$37.5M	New York Life Ventures, Khosla Ventures & 6 others	66/100