When was Plaid founded?

Plaid was founded in 2012 and became a unicorn in 2018, reaching the milestone in 6 years. It raised its 1st funding round 1 year after its incorporation.

Where is Plaid located?

Plaid is headquartered in San Francisco, United States.

Who is the current CEO of Plaid?

Zach Perret of Plaid. They have also founded 1 company and are angel investors in 12 startups, including .

Which legal entities is Plaid associated with?

Plaid is associated with PLAID INC and 1 other.

How many employees does Plaid have?

As of Mar 31, 2026, the latest employee count at Plaid is 1382.

Is Plaid a funded company?

Plaid is a funded company, having raised a total of $1.32B across 10 funding rounds to date. The company's 1st funding round was raised for an undisclosed amount in a Seed round on 2013.

How much is Plaid worth?

The latest valuation of Plaid is $6.1B as of Apr 07, 2025.

When was the latest funding round of Plaid?

Plaid's latest funding was a $575M Series E round on Apr 03, 2025, with participation from 6 investors.

Is Plaid a Banking Tech company?

The primary sector of Plaid is Banking Tech.

Where does Plaid rank among its competitors?

Plaid ranks 2nd amongst 48 active competitors, of which 21 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Heron Data, which secured $16M in Jul, 2025.

Who are the top competitors of Plaid?

Plaid's top competitors include MX, Finicity and Atto. Among them, Heron Data secured the most recent funding round in July, 2025.

Plaid - 2026 Company Profile, Team, Funding & Competitors

Plaid is a series E company based in San Francisco (United States), founded in 2012 by William Hockey and Zach Perret. It operates as a Provider of a network for connecting financial accounts to applications. Plaid has raised $1.32B in funding from investors like New Enterprise Associates, Spark Capital and American Express, with a current valuation of $6.1B. The company has 48 active competitors, including 21 funded and 6 that have exited. Its top competitors include companies like MX, Finicity and Atto.

Sectors and market segments that Plaid operate in

Plaid serves in the FinTech market segments.The primary business model of Plaid is:

FinTech > Banking Tech > ***** **** > ***** ******

Company Details

Provider of a network for connecting financial accounts to applications. It offers tools for payments, identity verification, and fraud prevention. The network facilitates access to financial data and insights. It also provides solutions for credit underwriting and open finance connectivity.

Website: plaid.com
Social
Email ID: *****@plaid.com
Phone Number: +1 **********

Key Metrics

Founded Year

2012

Location

San Francisco, United States

Stage

Series E

Total Funding

$1.32B in 10 rounds

Latest Funding Round

Series E, Apr 03, 2025, $575M

Post Money Valuation

$6.1B as on Apr 07, 2025

Investors

New Enterprise Associates & 72 more

Ranked

2^nd among 48 active competitors

Employee Count

1,382 as on Mar 31, 2026

Investment & Acquisitions

Tetrix & 7 more

Similar Companies

MX & 59 more

View Plaid's full profile

Plaid is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
PLAID INC CIN: 5185168 , United States, Active	Jul 20, 2012	-	855 (As on Dec 31, 2024)	-
PLAID FINANCIAL LTD. CIN: 11103959 , United Kingdom, Active	Dec 07, 2017	-	33 (As on Dec 31, 2024)

Plaid has raised a total funding of $1.32B over 10 rounds. Its first funding round was on 2013. Its latest funding round was a Series E round on Apr 03, 2025 for $575M. 6 investors participated in its latest round. Plaid has 68 institutional investors and 5 angel investors.

Here is the list of recent funding rounds of Plaid:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 03, 2025	$575M	Series E	$6.1B	-	Franklin Templeton Investments	Fidelity Investments, BlackRock, New Enterprise Associates, Ribbit Capital, Crescent Enterprises
Aug 17, 2021	Undisclosed	Series D	$13.4B	-	J P Morgan, American Express	-
Mar 18, 2021	$425M	Series D	$13.4B	-	Altimeter Capital, Silver Lake	Ribbit Capital, Andreessen Horowitz, Index Ventures, New Enterprise Associates, Spark Capital, Kleiner Perkins, Thrive Capital

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View details of Plaid's funding rounds and investors

The founders of Plaid are William Hockey and Zach Perret. Zach Perret is the CEO of Plaid.

Here are the details of Plaid's key team members:

William Hockey: Co-Founder & Board Director of Plaid and founder of 1 other company. They are also an angel investor in 33 startups.
Contact Info: 1 email address
Zach Perret: Co-Founder & CEO of Plaid and founder of 1 other company. They are also an angel investor in 12 startups.
Contact Info: 1 email address

View details of Plaid's Founder profiles and Board Members

Plaid's employee count trend

Plaid has 1,382 employees as of Mar 26. Here is Plaid's employee count trend over the years:

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Top competitors of Plaid include MX, Finicity and Atto. Here is the list of Top 10 competitors of Plaid, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	MX 2010, Lehi (United States), Series C	Provider of data-driven analytics and open banking API for businesses	$610M	North Hill Ventures, Album VC & 35 others	74/100
2nd	Plaid 2012, San Francisco (United States), Series E	Provider of a network for connecting financial accounts to applications	$1.32B	Silver Lake, American Express Ventures & 71 others	69/100
3rd	Finicity 1999, Salt Lake City (United States), Acquired	Open banking aggregation API solutions	$80M	Experian, Angelneers & 2 others	63/100
4th	Atto 2010, Edinburgh (United Kingdom), Acquired	Transaction data platform for businesses	$14.6M	Ingka, SixThirty & 42 others	58/100
5th	Belvo 2019, Sao Paulo (Brazil), Series A	Developer of open banking API solutions	$74.3M	Kaszek, Founders Fund & 29 others	58/100
6th	Heron Data 2020, London (United Kingdom), Series A	Open banking APIs for banks & financial institutions	$17.3M	Y Combinator, Insight Partners & 9 others	55/100
7th	Rutter 2019, San Francisco (United States), Series A	API-based finance and accounting management platform	$28.5M	Andreessen Horowitz, Haystack & 10 others	54/100
8th	FinTecSystems 2014, Munich (Germany), Acquired	Open banking API solutions	$5.33M	Heilemann Ventures, Reimann Investors & 5 others	53/100
9th	Brick 2020, Jakarta (Indonesia), Seed	It provides open finance APIs and payment solutions	$8.5M	PT Prasetia Dwidharma, Flourish & 16 others	49/100
10th	SmartStream 1988, London (United Kingdom), Acquired	Provider of data management and reconciliation solutions for financial institutions	-	Investment Corporation of Dubai, TA	48/100

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Plaid has made 6 investments in companies including Tetrix and Knot. Plaid has also acquired 2 companies including Cognito and Quovo.

Here is the list of investments & acquisitions:

Filter this list

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Sep 26, 2024	Investments	Tetrix	2023	New York City (United States)
Aug 03, 2023	Investments	Knot	2020	New York City (United States)
Jun 26, 2023	Investments	Bluedot	2019	San Francisco (United States)