Plaid - About the company
Plaid is a series E company based in San Francisco (United States), founded in 2012 by William Hockey and Zach Perret. It operates as a Provider of a network for connecting financial accounts to applications. Plaid has raised $1.32B in funding from investors like New Enterprise Associates, Spark Capital and American Express, with a current valuation of $6.1B. The company has 48 active competitors, including 22 funded and 7 that have exited. Its top competitors include companies like MX, Belvo and Finicity.
Sectors and market segments that Plaid operate in
Plaid serves in the FinTech market segments.The primary business model of Plaid is:Company Details
Provider of a network for connecting financial accounts to applications. It offers tools for payments, identity verification, and fraud prevention. The network facilitates access to financial data and insights. It also provides solutions for credit underwriting and open finance connectivity.
- Website
- plaid.com
- Email ID
- *****@plaid.com
- Phone Number
- +1 **********
Key Metrics
Founded Year
2012
Location
San Francisco, United States
Stage
Series E
Total Funding
$1.32B in 10 rounds
Latest Funding Round
Post Money Valuation
$6.1B as on Apr 07, 2025
Investors
Ranked
2nd among 48 active competitors
Employee Count
1,614 as on Jun 30, 2026
Legal entities associated with Plaid
Plaid is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
PLAID INC CIN: 5185168 , United States, Active | Jul 20, 2012 | - | 855 (As on Dec 31, 2024) | - |
PLAID FINANCIAL LTD. CIN: 11103959 , United Kingdom, Active | Dec 07, 2017 | - | 33 (As on Dec 31, 2024) |
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Plaid's funding and investors
Plaid has raised a total funding of $1.32B over 10 rounds. Its first funding round was on 2013. Its latest funding round was a Series E round on Apr 03, 2025 for $575M. 6 investors participated in its latest round. Plaid has 69 institutional investors and 5 angel investors.
Here is the list of recent funding rounds of Plaid:
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Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Apr 03, 2025 | $575M | Series E | $6.1B | - | ||
Aug 17, 2021 | Undisclosed | Series D | $13.4B | - | - | |
Mar 18, 2021 | $425M | Series D | $13.4B | - |
View details of Plaid's funding rounds and investors
Plaid's founders and board of directors
Founder? Claim ProfileHere are the details of Plaid's key team members:
- William Hockey: Co-Founder & Board Director of Plaid and founder of 1 other company. They are also an angel investor in 33 startups.Contact Info: 1 email address
- Zach Perret: Co-Founder & CEO of Plaid and founder of 1 other company. They are also an angel investor in 13 startups.Contact Info: 1 email address
View details of Plaid's Founder profiles and Board Members
Plaid's employee count trend
Plaid has 1,614 employees as of Jun 26. Here is Plaid's employee count trend over the years:
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Plaid's Competitors and alternates
Top competitors of Plaid include MX, Belvo and Finicity. Here is the list of Top 10 competitors of Plaid, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | MX 2010, Lehi (United States), Series C | Provider of data-driven analytics and open banking API for businesses | $610M | 69/100 | |
2nd | Plaid 2012, San Francisco (United States), Series E | Provider of a network for connecting financial accounts to applications | $1.32B | 69/100 | |
3rd | Developer of open banking API solutions | $74.3M | 68/100 | ||
4th | Finicity 1999, Salt Lake City (United States), Acquired | Open banking aggregation API solutions | $80M | 63/100 | |
5th | Heron Data 2020, London (United Kingdom), Series A | Open banking APIs for banks & financial institutions | $17.4M | 60/100 | |
6th | Spade 2021, New York City (United States), Series B | Online platform for data API | $61.2M | 59/100 | |
7th | Atto 2010, Edinburgh (United Kingdom), Acquired | Transaction data platform for businesses | $14.6M | 58/100 | |
8th | Rutter 2019, San Francisco (United States), Series A | API-based finance and accounting management platform | $28.5M | 54/100 | |
9th | SmartStream 1988, London (United Kingdom), Acquired | Provider of data management and reconciliation solutions for financial institutions | - | 52/100 | |
10th | API-enabled open banking platform for diversified financial solution | - | 50/100 |
Looking for more details on Plaid's competitors? Click here to see the top ones
Plaid's Investments and acquisitions
Plaid has made 6 investments in companies including Tetrix and Knot. Plaid has also acquired 2 companies including Cognito and Quovo.Here is the list of investments & acquisitions:
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Date of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Sep 26, 2024 | Investments | 2023 | New York City (United States) | |
Aug 03, 2023 | Investments | 2020 | New York City (United States) | |
Jun 26, 2023 | Investments | 2019 | San Francisco (United States) |
See all investments by Plaid
Reports related to Plaid
Here is the latest report on Plaid's sector:
News related to Plaid
Media has covered Plaid for a total of 56 events in the last 1 year, 27 of them have been about company updates and 22 about partnerships.
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Vikar Technologies Integrates Plaid for Bank Account OpeningThe Fintech Times•Aug 05, 2026•Vikar Technologies, Plaid
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Plaid Integrates with Sierra AI Agents, Enabling Live Bank Account Access for CustomersPYMNTS.com•Aug 03, 2026•Plaid, Sierra
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Vikar Technologies Partners with Plaid for Seamless Account Funding and Identity VerificationGlobal Fintech Series•Jul 15, 2026•Plaid, Vikar Technologies
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Apex Fintech Solutions Partners with Plaid to Enhance Digital Investing InfrastructureGlobal Fintech Series•May 12, 2026•Plaid, Apex Fintech Solutions, OpenAI
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