When was Playground founded?

Playground was founded in 2022 and raised its 1st funding round within a year of its incorporation.

Where is Playground located?

Playground is headquartered in San Francisco, United States.

How many employees does Playground have?

As of Jul 31, 2026, the latest employee count at Playground is 12.

Is Playground a funded company?

Playground is a funded company, having raised a total of $2.19M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Feb 15, 2022.

When was the latest funding round of Playground?

Playground's latest funding was a $***** Seed round on Apr 24, 2024, with participation from 3 investors. Its primary sector is Beauty & Personal Care Products. In United States, the Beauty & Personal Care Products sector has seen $227M in funding in 2026 to date.

Where does Playground rank among its competitors?

Playground ranks 4th amongst 27 active competitors, of which 3 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Believe, which secured $4.5M in May, 2024.

Who are the top competitors of Playground?

Playground's top competitors include Believe, Calecim and Lafz. Among them, Believe secured the most recent funding round in May, 2024.

Playground - 2026 Company Profile, Team, Funding & Competitors

Playground is a seed company based in San Francisco (United States), founded in 2022 by Christina Aguilera. It operates as a Sexual wellness company offering clean, vegan, and long-lasting personal lubricants for women. Playground has raised $2.19M in funding. The company has 27 active competitors, including 3 that are funded. Its top competitors include companies like Believe, Calecim and Lafz.

Company Details

Playground is a sexual wellness personal care brand for women, offering clean, vegan, and plant-based personal lubricants to enhance pleasure and intimacy. Founded by Catherine Magee, Sandy Vukovic, and Christina Aguilera in May 2022, Playground aims to reduce stigma and promote female sexuality through its product line.

Website: helloplayground.com
Social
Email ID: *****@helloplayground.com

Key Metrics

Founded Year

2022

Location

San Francisco, United States

Stage

Seed

Total Funding

$2.19M in 2 rounds

Latest Funding Round

Seed, Apr 24, 2024, $*****

Investors

Amboy Street Ventures & 4 more

Ranked

4^th among 27 active competitors

Employee Count

12 as on Jul 31, 2026

Similar Companies

Innovist & 1778 more

View Playground's full profile

Playground has raised a total funding of $2.19M over 2 rounds. Its first funding round was on Feb 15, 2022. Its latest funding round was a Seed round on Apr 24, 2024 for $*****. 3 investors participated in its latest round. Playground has 3 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of Playground:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 24, 2024	3666063	Seed	3869352	7999688	8565474	5909931
Feb 15, 2022	5075665	Seed	8565000	9903974	6176720	6272328

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View details of Playground's funding rounds and investors

The founders of Playground is Christina Aguilera.

Here are the details of Playground's key team members:

Christina Aguilera: Co-Founder of Playground.

View details of Playground's Founder profiles and Board Members

Playground's employee count trend

Playground has 12 employees as of Jul 26. Here is Playground's employee count trend over the years:

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Top competitors of Playground include Believe, Calecim and Lafz. Here is the list of Top 10 competitors of Playground, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Believe 2019, Singapore (Singapore), Series C	Manufacturer of vegan and cruelty free halal certified personal products	$81.2M	Jungle Ventures, Accel & 21 others	64/100
2nd	Calecim 2002, Singapore (Singapore), Unfunded	Provider of stem cell-based skincare and haircare products	-	-	41/100
3rd	Lafz 2019, Singapore (Singapore), Series A	Internet first brand offering organic multi-category beauty products	-	Accel, Alteria Capital	30/100
4th	Playground 2022, San Francisco (United States), Seed	Sexual wellness company offering clean, vegan, and long-lasting personal lubricants for women	$2.19M	Amboy Street Ventures, Ptc-Holdings & 3 others	28/100
5th	Mila Cosmetics 2015, Singapore (Singapore), Unfunded	Provider of acne treatment creams and other beauty products	-	-	23/100
6th	M·A·C 1999, Singapore (Singapore), Unfunded	Makeup brand offering a wide range of products for all ages, races, and genders	-	-	22/100
7th	Cheongdam Aesthetics 2021, Singapore (Singapore), Unfunded	Dermatology clinic offering a range of non-surgical skin, body, and hair treatments and services	-	-	21/100
8th	Postcard 2018, Singapore (Singapore), Unfunded	Retailer of plant-based personal care products including facial, hair, fragrance	-	-	19/100
9th	Elliolabs Singapore (Singapore), Unfunded	Manufacturer of custom three dimensional printed compression eye skin masks	-	-	17/100
10th	Hadaki 2008, Singapore (Singapore), Unfunded	Online portal for beauty and skincare products	-	-	16/100