When was Pluto founded?

Pluto was founded in 2024 and raised its 1st funding round 2 years after it was founded.

Where is Pluto located?

Pluto is headquartered in New York, United States.

Is Pluto a funded company?

Pluto is a funded company, having raised a total of $8.6M across 2 funding rounds to date. The company's 1st funding round was a $***** Conventional Debt round, raised on Jan 06, 2026.

When was the latest funding round of Pluto?

Pluto's latest funding was a $***** Seed round on Jan 06, 2026, with participation from 6 investors. Its primary sector is Alternative Lending. In United States, the Alternative Lending sector has seen $2.53B in funding in 2026 to date.

Where does Pluto rank among its competitors?

Pluto ranks 2nd amongst 48 active competitors, of which 3 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Permian Labs, which secured an undisclosed amount in Jun, 2026.

Who are the top competitors of Pluto?

Pluto's top competitors include Progressive Leasing, Heracles and Qollateral. Among them, Permian Labs secured the most recent funding round in June, 2026.

Pluto - 2026 Company Profile, Funding & Competitors

Company Details

Provider of lending solutions. It is a financial technology platform that offers lending solutions to investors using alternative assets as collateral.

Key Metrics

Founded Year

2024

Location

New York, United States

Stage

Seed

Total Funding

$8.6M in 2 rounds

Latest Funding Round

Seed, Jan 06, 2026, $*****

Investors

Hamilton Lane & 6 more

Ranked

2^nd among 48 active competitors

Similar Companies

H&T Pawnbrokers & 85 more

View Pluto's full profile

Pluto has raised a total funding of $8.6M over 2 rounds. Its first funding round was on Jan 06, 2026. Its latest funding round was a Seed round on Jan 06, 2026 for $*****. 6 investors participated in its latest round. Pluto has 7 institutional investors.

Here is the list of recent funding rounds of Pluto:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 06, 2026	6776590	Seed	4602282	1599140	2193165	8054940
Jan 06, 2026	8535476	Conventional Debt	9619552	8979253	8720363	5184908

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Top competitors of Pluto include Progressive Leasing, Heracles and Qollateral. Here is the list of Top 10 competitors of Pluto, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Progressive Leasing 1999, Draper (United States), Acquired	Provider of online asset based loans	-	Summit Partners, Greendoor Partners & 1 others	57/100
2nd	Pluto 2024, New York (United States), Seed	Provider of lending solutions	$8.6M	Hamilton Lane, Sagard & 5 others	40/100
3rd	Heracles 2019, Burlingame (United States), Funding Raised	Asset-backed credit cards	-	SciFi, Resolute Ventures	35/100
4th	Qollateral 2018, New York City (United States), Unfunded	Internet first provider of luxury collateral financing services	-	-	35/100
5th	Title Max 1998, Savannah (United States), Funding Raised	TitleMax: Fast cash solutions with title loans, pawns, and personal loans	-	-	34/100
6th	Permian Labs 2021, San Francisco (United States), Seed	Provider of financing secured by GPU hardware for immediate capital access	-	EchoStar	28/100
7th	Rubicon Mortgage Fund 2007, Lafayette (United States), Unfunded	An online platform offering a pool of loans to borrowers	-	-	27/100
8th	Alpine Credits 1974, Surrey (Canada), Unfunded	Provider of home equity loans and secured personal lending options	-	-	27/100
9th	Oldcompassfinancial Charleston (United States), Unfunded	Provider of field examination and due diligence services to lenders	-	-	24/100
10th	Ibusinesslending 2006, Houston (United States), Unfunded	Provider of loans and asset-based lending for working capital loans and business expansion	-	-	24/100