Polytag - About the company
Polytag is a series A company based in Deeside (United Kingdom), founded in 2018 by Brendan O'Neill, Phil Sutton Frsa and Alice Rackley. It operates as a Provider of drinking water services. Polytag has raised $3.62M in funding from Knop Ventures and Collateral Good, with a current valuation of £*****. The company has 533 active competitors, including 34 funded and 80 that have exited. Its top competitors include companies like WaterFleet, EYDAP and Dwr Cymru Welsh Water.
Company Details
Polytag is a technology that enables packaging to be tagged and traced, generating data about packaging as it moves through the recycling process. The company's goal is to enable the packaging circular economy by reducing the use of virgin plastic. Polytag has partnered with companies like Ocado and Blighty Booch to implement its technology.
- Website
- polytag.io
- Email ID
- *****@polytag.co.uk
- Phone Number
- +44 **********
- Registered Address
- UNIT 13A DEESIDE INDUSTRIAL ESTATE (ZONE 1 CENTRAL),DROME ROAD,DEESIDE,FLINTSHIRE,WALES,CH5 2LR
Key Metrics
Founded Year
2018
Location
Deeside, United Kingdom
Stage
Series A
Total Funding
$3.62M in 4 rounds
Latest Funding Round
Post Money Valuation
£***** as on Apr 10, 2024
Investors
Ranked
2nd among 533 active competitors
Employee Count
14 as on Sep 30, 2026
Legal entities associated with Polytag
Polytag is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
POLYTAG LIMITED CIN: 11188703 , United Kingdom, Active | Feb 05, 2018 | - | 7 (As on Dec 31, 2024) |
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Polytag's funding and investors
Polytag has raised a total funding of $3.62M over 4 rounds. Its first funding round was on May 31, 2022. Its latest funding round was a Grant (prize money) round on Jan 27, 2026 for $*****. 1 investor participated in its latest round. Polytag has 12 institutional investors and 1 angel investor.
Here is the list of recent funding rounds of Polytag:
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Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jan 27, 2026 | 5195021 | Grant (prize money) | 4605490 | 6445194 | 1734812 | 9363282 |
Sep 18, 2024 | 5400643 | Grant (prize money) | 3424982 | 9776773 | 3562875 | |
Mar 11, 2024 | 3089686 | Series A | 7912839 | 6677034 | 2023397 |
View details of Polytag's funding rounds and investors
Polytag's founders and board of directors
Founder? Claim ProfileThe founders of Polytag are Brendan O'Neill, Phil Sutton Frsa and Alice Rackley. Alice Rackley is the CEO of Polytag.
Here are the details of Polytag's key team members:
- Brendan O'Neill: Co-Founder of Polytag. They serve on the board of 1 company.
- Phil Sutton Frsa: Co-Founder of Polytag. They serve on the board of 1 company.
- Alice Rackley: Co-Founder & CEO of Polytag. They serve on the board of 1 company.Contact Info: 1 email address
Polytag's Board of Directors
Polytag's board has 5 active members. Brendan O'Neill, Phil Sutton Frsa and Alice Rackley are part of team and Patrick O'Neill and Mariana Gonzalez Lopez are independent board members.Here is the list of Polytag's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 6y 10m | |
Team | - | Current | 8y 8m | |
Team | - | Current | 4y 4m | |
Independent board member | - | Current | 6y 10m | |
ofhznio | Independent board member | - | Current | 1y 7m |
View details of Polytag's Founder profiles and Board Members
Polytag's employee count trend
Polytag has 14 employees as of Sep 26. Here is Polytag's employee count trend over the years:
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Polytag's Competitors and alternates
Top competitors of Polytag include WaterFleet, EYDAP and Dwr Cymru Welsh Water. Here is the list of Top 10 competitors of Polytag, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | WaterFleet 2014, San Antonio (United States), Acquired | On-site water treatment services provider | - | 52/100 | |
2nd | Polytag 2018, Deeside (United Kingdom), Series A | Provider of drinking water services | $3.62M | 52/100 | |
3rd | Provider of water management services | - | 50/100 | ||
4th | Dwr Cymru Welsh Water 1989, Cardiff (United Kingdom), Unfunded | Provider of drinking water services | - | - | 48/100 |
5th | Cloud-based platform for waste management | - | 46/100 | ||
6th | Carollo Engineers 1994, Walnut Creek (United States), Funding Raised | Provider of wastewater management services | - | 46/100 | |
7th | Distributor of natural gas and water management services | - | 46/100 | ||
8th | Scottish Water 2002, Dunfermline (United Kingdom), Funding Raised | Operator of water and wastewater services, ensuring supply and environmental protection | - | 45/100 | |
9th | HaloSource 1999, Bothell (United States), Public | Provider of clean water & antimicrobial solutions | $48.4M | 45/100 | |
10th | Spotless Water 2016, Basingstoke (United Kingdom), Series A | Provider of pure drinking water services | $5.24M | 44/100 |
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Polytag's Investments and acquisitions
Polytag has made no investments or acquisitions yet.
Reports related to Polytag
Here is the latest report on Polytag's sector:
News related to Polytag
Media has covered Polytag for a total of 8 events in the last 1 year, 4 of them have been about company updates and 2 about partnerships.
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Polytag Appoints Suzie Dekker as Business Development ManagerRetail Technology Innovation Hub•Aug 27, 2026•Polytag
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Polytag Expands Ecotrace Programme to N+P Crayford Facility, Enhancing Plastic Packaging Tracking NetworkRetail Technology Innovation Hub•Aug 18, 2026•Polytag
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Polytag appoints chief strategy officer as it eyes next phase of growthEco-plastics in Packaging•Jul 10, 2026•Polytag
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Polytag and MCC Expand Traceability into In-Mould Label PackagingEco-plastics in Packaging•Jul 01, 2026•Multi-Color, Polytag
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Polytag and DataLase partner to scale connected packagingAsian Trader•Jun 15, 2026•Polytag, DataLase
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Polytag and Xact Launch Integrated Digital Product Passport SolutionRetail Technology Innovation Hub•May 08, 2026•Xact, Polytag
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New Partnership Enables Real-Time Data to Cut Packaging WasteBusiness News Wales•Nov 25, 2025•Polytag, Reconomy
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Polytag and Waitrose Expand Plastic Recycling Tech Across UK StoresRetail Technology Innovation Hub•Nov 17, 2025•Polytag, Waitrose & Partners
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Polytag unlocks Recycling Traceability with Zebra’s Machine Vision SoftwareTahawulTech.com•Oct 08, 2025•Polytag, Zebra
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Ocado Retail partners with Polytag for packaging traceability, a first for UK grocersRetail Technology Innovation Hub•Jul 29, 2025•Ocado Retail, Polytag
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