When was Pon founded?

Pon was founded in 1980 and raised its 1st funding round 36 years after it was founded.

Where is Pon located?

Pon is headquartered in Amsterdam, Netherlands. It is registered at 42 MARKET PLACE,GREAT YARMOUTH,UNITED KINGDOM,NR30 1LX.

How many employees does Pon have?

As of Jun 30, 2026, the latest employee count at Pon is 2967.

Is Pon a funded company?

Pon is a funded company, having raised an undisclosed amount across 2 funding rounds to date. The company's 1st funding round was a $***** Grant (prize money) round, raised on Jan 01, 2016.

When was the latest funding round of Pon?

Pon's latest funding was a $***** Grant (prize money) round on Sep 01, 2020, with participation from 1 investor.

Where does Pon rank among its competitors?

Pon ranks 2nd amongst 41 active competitors, only 1 of which is funded. Electude, which secured $240K in Jun, 2023.

Who are the top competitors of Pon?

Pon's top competitors include COYOTE, Pendragon and Huiskes. Among them, Electude secured the most recent funding round in June, 2023.

Pon - 2026 Company Profile, Team, Funding & Competitors

Pon is an acquired company based in Amsterdam (Netherlands), founded in 1980 by Ben Pon. It operates as a Provider of trading and car service. Pon has raised an undisclosed amount in funding. The company has 41 active competitors, including 1 funded and 5 that have exited. Its top competitors include companies like COYOTE, Pendragon and Huiskes.

Company Details

Provider of trading and car service. It offers passenger cars, commercial vehicles, trucks, buses, bicycles, tires, road construction, earthmoving equipment, and products for shipping, off-shore, transport & logistics. It also provides power systems, and agricultural products & services.

Website: pon.com
Social
Email ID: *****@pon.com
Registered Address: 42 MARKET PLACE,GREAT YARMOUTH,UNITED KINGDOM,NR30 1LX

Key Metrics

Founded Year

1980

Location

Amsterdam, Netherlands

Stage

Acquired

Latest Funding Round

Grant (prize money), Sep 01, 2020, $*****

Investors

Europa

Ranked

2^nd among 41 active competitors

Employee Count

2,967 as on Jun 30, 2026

Investment & Acquisitions

Ride Today & 11 more

Similar Companies

Yamaha Corporation & 4037 more

Exit Details

Acquired by Kulczyk Investments (Jun 01, 1991)

View Pon's full profile

Pon is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
IMS Group Steering Systems BV CIN: 0790.987.092 , Belgium, Active	Sep 01, 2022	-	-	-
PON LIMITED CIN: 11878095 , United Kingdom, Active	Mar 11, 2019	£1M - £10M (As on Mar 31, 2024)	15 (As on Mar 31, 2024)

Pon got acquired by Kulczyk Investments on Jun 01, 1991.

Click here to take a look at Pon's acquisition in detail

Pon has raised funding over 2 rounds. Its first funding round was on Jan 01, 2016. Its latest funding round was a Grant (prize money) round on Sep 01, 2020 for $*****. 1 investor participated in its latest round. Pon has 1 institutional investor.

Here is the list of recent funding rounds of Pon:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 01, 2020	4336965	Grant (prize money)	1200373	7446239	1107998	6077207
Jan 01, 2016	9684483	Grant (prize money)	1075240	3810173	4353321	Europa

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View details of Pon's funding rounds and investors

The founders of Pon is Ben Pon.

Here are the details of Pon's key team members:

Ben Pon: Founder of Pon.

View details of Pon's Founder profiles and Board Members

Pon's employee count trend

Pon has 2,967 employees as of Jun 26. Here is Pon's employee count trend over the years:

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Top competitors of Pon include COYOTE, Pendragon and Huiskes. Here is the list of Top 10 competitors of Pon, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	COYOTE 2005, Suresnes (France), Series A	Integrated solutions for fleet management and vehicle tracking	-	HLD Group, 21 Invest & 1 others	54/100
2nd	Pon 1980, Amsterdam (Netherlands), Acquired	Provider of trading and car service	-	Europa	47/100
3rd	Pendragon 1989, Nottingham (United Kingdom), Acquired	Provider of car dealership, repair, and leasing services	-	Odey Asset Management, Teleios Capital & 3 others	41/100
4th	Huiskes 1898, Hengelo (Netherlands), Unfunded	Provider of vehicles for sale	-	-	29/100
5th	Electude 1990, Nuenen (Netherlands), Funding Raised	Provides online learning platform to automotive professionals like dealers, OEMs, fleet and leasing companies, etc on topics like new vehicle distribution, retailing used vehicles	-	Europa	29/100
6th	Broekhuis 1996, Putten (Netherlands), Unfunded	Provider of automotive sales, maintenance, repair, and mobility solutions	-	-	28/100
7th	viaBOVAG 2018, Bunnik (Netherlands), Unfunded	App-based listing platform for used multi-category vehicles	-	-	27/100
8th	Ursem Barten 1996, Zwaag (Netherlands), Acquired	Provider of automotive services, new and used vehicle sales, and auto maintenance services	-	-	26/100
9th	Automobile.it 2010, Amsterdam (Netherlands), Unfunded	Online classified portal for buying & selling vehicles	-	-	24/100
10th	Amega 2012, Dordrecht (Netherlands), Unfunded	Automotive dealerholding providing vehicle sales, leasing, maintenance, damage repair, and mobility solutions	-	-	23/100

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Pon has made 2 investments in companies including Ride Today and Accell Group. Pon has also acquired 10 companies including Dorel Sports and Cannondale.

Here is the list of investments & acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Apr 03, 2025	Investments	Ride Today	2023	Donegal (Ireland)
Oct 11, 2021	Acquisition	Dorel Sports	1971	Wilton (United States)
Oct 11, 2021	Acquisition	Cannondale	1971	Wilton (United States)