Poppys Picnic - About the company
Poppys Picnic is a seed company based in Broad Hinton (United Kingdom), founded in 2016 by Dylan Watkins. It operates as an Internet First Brand of pet food. Poppys Picnic has raised $1.59M in funding. The company has 9 active competitors, including 3 funded and 2 that have exited. Its top competitors include companies like Pure Pet Food, Lily's Kitchen and Bella and Duke.
Company Details
Internet First Brand of pet food. It offers chicken, lamb, beef bones, and tripe for the dogs & cats. The company claims that their products are handmade and raw. The company sells the majority of their products in England through retailers and independent stores as well as through their own online website.
- Website
- poppyspicnic.co.uk
- Social
- Email ID
- *****@poppyspicnic.co.uk
- Phone Number
- +44 **********
- Registered Address
- GORDON HOUSE, GREENCOAT PLACE,LONDON,ENGLAND,SW1P 1PH
Key Metrics
Founded Year
2016
Location
Broad Hinton, United Kingdom
Stage
Seed
Total Funding
$1.59M in 2 rounds
Latest Funding Round
Ranked
4th among 9 active competitors
Employee Count
6 as on May 31, 2026
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Legal entities associated with Poppys Picnic
Poppys Picnic is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
TWO LTD CIN: 5458062 , United Kingdom, Active | May 19, 2005 | - | 28 (As on Dec 31, 2024) |
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Poppys Picnic's funding and investors
Poppys Picnic has raised a total funding of $1.59M over 2 rounds. Its first funding round was on Feb 01, 2018.
Here is the list of recent funding rounds of Poppys Picnic:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Sep 08, 2018 | 2821094 | Seed | 2096589 | 5581306 | 7609163 | 3765628 |
Feb 01, 2018 | 8113689 | Seed | 2323324 | 5337349 | 1393102 | 4343249 |
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Poppys Picnic's founders and board of directors
Founder? Claim ProfileThe founders of Poppys Picnic is Dylan Watkins. Dylan Watkins is the CEO of Poppys Picnic.
Here are the details of Poppys Picnic's key team members:
- Dylan Watkins: Founder & CEO of Poppys Picnic. Contact Info: 1 email address
Poppys Picnic's Board of Directors
Poppys Picnic's board has 6 active members. Timothy White, Gary Anderson, Toby John Benzecry, Tom David Nicholas Clegg, Tibor Diossi and Lawrence Elliot Seymour Davis are independent board members.Here is the list of Poppys Picnic's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Independent board member | - | Current | 5y 4m | |
wjyjtem | Independent board member | - | Current | 8y 5m |
uaqm{eq | Independent board member | - | Current | 4y 6m |
fsgqdhp | Independent board member | - | Current | 2y 7m |
{bweumb | Independent board member | - | Current | 6y 2m |
qciorxc | Independent board member | - | Current | 1y 4m |
View details of Poppys Picnic's Founder profiles and Board Members
Poppys Picnic's employee count trend
Poppys Picnic has 6 employees as of May 26. Here is Poppys Picnic's employee count trend over the years:
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Poppys Picnic's Competitors and alternates
Top competitors of Poppys Picnic include Pure Pet Food, Lily's Kitchen and Bella and Duke. Here is the list of Top 10 competitors of Poppys Picnic, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Pure Pet Food 2012, Cleckheaton (United Kingdom), Series A | Provider of personalized, natural dog food delivered directly to customers | $22.2M | 55/100 | |
2nd | Lily's Kitchen 2007, London (United Kingdom), Acquired | Manufacturer of natural ingredient pet food | - | 53/100 | |
3rd |  Bella and Duke 2016, Blairgowrie and Rattray (United Kingdom), Series B | Internet first brand offering subscription-based food for pets | $18.6M | 53/100 | |
4th | Poppys Picnic 2016, Broad Hinton (United Kingdom), Seed | Internet First Brand of pet food | $1.59M | - | 30/100 |
5th |  Parcelpet 2014, Chester (United Kingdom), Deadpooled | Internet-first brand offering healthy and nutritious dry pet food | - | - | 21/100 |
6th | Pets Love Fresh 2014, London (United Kingdom), Unfunded | Online retailer of fresh, gently cooked, and frozen dog food | - | - | 20/100 |
7th |  Vale Pet Foods 1999, Lutterworth (United Kingdom), Unfunded | Internet first brand offering dog food on a subscription basis | - | - | 19/100 |
8th |  Raw Made Simple 2010, Epping (United Kingdom), Unfunded | Online retailer of complete and wilder raw meals for dogs | - | - | 19/100 |
9th | Luvdogz 2014, Wellington (United Kingdom), Public | Online retailer of super premium, grain-free, and veterinary dog food | - | - | 18/100 |
10th |  Boost Pet Food 2022, London (United Kingdom), Unfunded | Retailer of fresh and preserved food products for domestic pets | - | - | 16/100 |
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Poppys Picnic's Investments and acquisitions
Poppys Picnic has made no investments or acquisitions yet.
Reports related to Poppys Picnic
Here is the latest report on Poppys Picnic's sector:
News related to Poppys Picnic
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Poppy’s Picnic Secures £550,000 During the Final Days on CrowdcubeCrowdfund Insider•Feb 24, 2018•Poppys Picnic
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Overfunding: Raw Dog Food Brand Poppy’s Picnic Surpasses £350,000 Funding Target on CrowdcubeCrowdfund Insider•Feb 05, 2018•Poppys Picnic
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