When was Primedia Group founded?

Primedia Group was founded in 1994 and raised its 1st funding round 2 years after it was founded.

Where is Primedia Group located?

Primedia Group is headquartered in Sandton, South Africa.

How many employees does Primedia Group have?

As of Apr 30, 2026, the latest employee count at Primedia Group is 1.

Is Primedia Group a funded company?

Primedia Group is a funded company, having raised an undisclosed amount across 7 funding rounds to date. The company's 1st funding round was a $***** Unattributed round, raised on 1996.

When was the latest funding round of Primedia Group?

Primedia Group's latest funding was a $***** PE round on 2017, with participation from 1 investor.

Where does Primedia Group rank among its competitors?

Primedia Group ranks 35th amongst 6966 active competitors, of which 121 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Havas Media, which secured $2.74M in Apr, 2023.

Who are the top competitors of Primedia Group?

Primedia Group's top competitors include GroupM, Intersection and Havas Media. Among them, Havas Media secured the most recent funding round in April, 2023.

Primedia Group - 2026 Company Profile, Team, Funding & Competitors

Company Details

Primedia is a provider of advertising services. It is an African focused media and advertising group which provides content and digital solutions to connect brands with an engaged and responsive audience. It provides a wide range of out-of-home advertising, outdoor advertising, radio, and mall advertising solution.

Website: primedia.co.za
Social
Email ID: *****@primedialtd.co.za
Phone Number: +27 **********

Key Metrics

Founded Year

1994

Location

Sandton, South Africa

Stage

Series B

Latest Funding Round

PE, 2017, $*****

Investors

Ethos Private Equity & 3 more

Ranked

35^th among 6966 active competitors

Employee Count

1 as on Apr 30, 2026

Similar Companies

GroupM & 8275 more

View Primedia Group's full profile

Primedia Group has raised funding over 7 rounds. Its first funding round was on 1996. Its latest funding round was a PE round on 2017 for $*****. 1 investor participated in its latest round. Primedia Group has 4 institutional investors.

Here is the list of recent funding rounds of Primedia Group:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
2017	7711	PE	9986	9911	1338	3520
Jul 2010	6533092	Series B	5823490	5942519	7421193	Mineworkers Investment Company
May 2008	3444002	Series B	8041217	6029109	2752984	Mineworkers Investment Company

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View details of Primedia Group's funding rounds and investors

Primedia Group's employee count trend

Primedia Group has 1 employees as of Apr 26. Here is Primedia Group's employee count trend over the years:

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Top competitors of Primedia Group include GroupM, Intersection and Havas Media. Here is the list of Top 10 competitors of Primedia Group, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	GroupM 2003, New York City (United States), Late Stage	Provider of advertising services	-	XSML, WPP Booster	72/100
2nd	Intersection 2001, New York City (United States), Series C	Provider of WiFi kiosks with data sensing capabilities for smart cities	$150M	Graham Holdings Co, ArrowMark Partners & 1 others	65/100
3rd	Havas Media 1978, Puteaux (France), Funding Raised	Media Planning and strategic marketing consulting	-	Europa	55/100
4th	Mood Media 2000, Netherlands, Public	Provider of in-store media solutions, including music, messaging, and digital signage	-	Chatham Capital	55/100
5th	Screenvision Media 1990, New York City (United States), Acquired	On-screen advertising, in-lobby promotions and integrated marketing programs	$10M	Riverside, ATP Private Equity Partners & 1 others	54/100
6th	AutoWeb 1995, Irvine (United States), Acquired	Automotive publication & marketing company	$17.2M	TCV, Annox Capital & 3 others	53/100
7th	Sandbox 2014, Chicago (United States), Acquired	Service agency for marketing and promoting solutions	$28M	Alaris Equity Partners, CIBC	53/100
8th	Performics 1998, Chicago (United States), Acquired	AI-powered performance marketing solutions driving growth through data-driven insights	$10M	Google, KB Partners	51/100
9th	Rakuten Advertising 1997, San Mateo (United States), Unfunded	Network connecting advertisers and publishers through affiliate marketing solutions	-	-	51/100
10th	National Cinemedia 1993, Centennial (United States), Public	Cinema advertising leader connecting brands with young, diverse moviegoers	-	-	50/100
35th	Primedia Group 1994, Sandton (South Africa), Series B	Advertising service provider	-	Ethos Private Equity, Mineworkers Investment Company ... & 2 others	43/100