When was Primo Brands founded?

Primo Brands was founded in 1920 and raised its 1st funding round 105 years after it was founded.

Where is Primo Brands located?

Primo Brands is headquartered in Stamford, United States.

Who is the current CEO of Primo Brands?

Robbert Rietbroek of Primo Brands.

How many employees does Primo Brands have?

As of Sep 30, 2026, the latest employee count at Primo Brands is 4278.

Is Primo Brands a funded company?

Primo Brands is a funded company, having raised a total of $***** in its 1st and only funding round, a Post IPO round on Jan 28, 2025.

When was the latest funding round of Primo Brands?

Primo Brands' latest funding was a $***** Post IPO round on Jan 28, 2025, with participation from 5 investors.

What is the annual revenue of Primo Brands?

Annual revenue of Primo Brands is more than $1B as on Dec 31, 2025

Where does Primo Brands rank among its competitors?

Primo Brands ranks 1st amongst 127 active competitors, of which 11 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Primo Brands, which secured $241K in Jan, 2025.

Who are the top competitors of Primo Brands?

Primo Brands' top competitors include BlueTriton, FIJI Water and Waiakea. Among them, Primo Brands secured the most recent funding round in January, 2025.

Primo Brands - 2026 Company Profile, Team, Funding & Competitors

Company Details

Primo Brands is a leading branded beverage company in North America, focusing on expanding consumer hydration options and promoting healthier, more sustainable drinking habits. With a portfolio of well-known brands, including Poland Spring, Pure Life Water, and Saratoga, the company provides bottled water delivery services to homes and businesses.

Website: www.primobrands.com/
Email ID: *****@primobrands.com
Phone Number: +1 **********

Key Metrics

Founded Year

1920

Location

Stamford, United States

Stage

Public

Latest Funding Round

Post IPO, Jan 28, 2025, $*****

Investors

NISA & 6 more

Ranked

1^st among 127 active competitors

Annual Revenue

$1B+ as on Dec 31, 2025

Employee Count

4,278 as on Sep 30, 2026

Similar Companies

Spadel & 510 more

Exit Details

Public

View Primo Brands' full profile

Primo Brands is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Primo Brands Corp CIN: 2042694 , United States, Active		$1B+ (As on Dec 31, 2025)	-	-

Primo Brands got listed on Oct 27, 2021.

Click here to take a look at Primo Brands's IPO in detail

Primo Brands has raised funding over 1 round. Its latest funding round was a Post IPO round on Jan 28, 2025 for $*****. 5 investors participated in its latest round. Primo Brands has 7 institutional investors.

Here is the list of recent funding rounds of Primo Brands:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 28, 2025	4280804	Post IPO	4591528	8067275	8503049	3882530

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View details of Primo Brands's funding rounds and investors

Primo Brands' employee count trend

Primo Brands has 4,278 employees as of Sep 26. Here is Primo Brands's employee count trend over the years:

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Top competitors of Primo Brands include BlueTriton, FIJI Water and Waiakea. Here is the list of Top 10 competitors of Primo Brands, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Primo Brands 1920, Stamford (United States), Public	Beverage company that provides a range of water and hydration solutions	-	NISA, Green Alpha Investments & 5 others	54/100
2nd	BlueTriton 1976, Stamford (United States), Funding Raised	Brand of water	-	CFT Capital Partners, One Rock Capital Partners ... & 2 others	46/100
3rd	FIJI Water 1996, Los Angeles (United States), Unfunded	Premium artesian water sourced from Fiji, offering hydration and sustainability	-	-	45/100
4th	Waiakea 2012, Hilo (United States), Series A	Internet first brand of water & coffee	$5.5M	Safina Ventures, FoodBytes	44/100
5th	Open Water 2014, Chicago (United States), Seed	Brand of packaged water	$2.75M	-	41/100
6th	Greene Concepts 2010, Clovis (United States), Public	Manufacturer of cannabis based beverages	-	-	41/100
7th	HFactor 2014, Bryn Mawr (United States), Seed	Hydrogen-infused water for enhanced hydration and sustainable wellness	$4.13M	Cambridge Companies SPG, Third Seven Capital ... & 1 others	36/100
8th	Sword Performance 2013, Lexington (United States), Seed	Developer of supplements for health and wellness	$3.71M	Airwing, Keyhorse Capital & 1 others	36/100
9th	JUST 2012, Glens Falls (United States), Seed	Producer of plant-based bottled spring and sparkling water	$6.33M	Raptor Group, DGNL Ventures & 7 others	35/100
10th	IBWA 1958, Alexandria (United States), Unfunded	Brand of water	-	-	35/100