Profitero - About the company
Profitero is an acquired company based in Dun Laoghaire (Ireland), founded in 2009 by Dmitry Vysotski and Vol Pigrukh. It operates as a Platform offering E- Commerce analytics solutions. Profitero has raised $28.2M in funding from investors like Seedcamp, Polaris Partners and Scaleworks, with last known valuation of $*****. The company has 515 active competitors, including 92 funded and 33 that have exited. Its top competitors include companies like Graas, SPINS and Chord.
Company Details
Platform offering E- Commerce analytics solutions. It includes pricing intelligence, digital shelf optimization, and competitive insights for online retail.
- Website
- www.profitero.com/
- Social
- Email ID
- *****@profitero.com
- Phone Number
- +353 **********
- Registered Address
- SUITE 1 ADELPHI HOUSE GEORGE'S STREET UPPER DUN LAOGHAIRE CO. DUBLIN
Key Metrics
Founded Year
2009
Location
Dun Laoghaire, Ireland
Stage
Acquired
Total Funding
$28.2M in 4 rounds
Latest Funding Round
Last Known Valuation
$***** as on May 03, 2022
Ranked
1st among 515 active competitors
Annual Revenue
$10M - $50M as on Dec 31, 2021
Employee Count
382 as on Sep 30, 2026
Exit Details
Acquired by Publicis Groupe (May 03, 2022)
Legal entities associated with Profitero
Profitero is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
Profitero Inc. CIN: 20191577047 , United States, Deadpooled | Jul 22, 2019 | - | - | - |
Profitero Limited CIN: IR488715 , Ireland, Active | Sep 06, 2010 | $10M - $50M (As on Dec 31, 2021) | - | - |
Profitero's acquisition details
Profitero got acquired by Publicis Groupe on May 03, 2022 at an acquisition amount of $*****.
Click here to take a look at Profitero's acquisition in detail
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Profitero's funding and investors
Profitero has raised a total funding of $28.2M over 4 rounds. Its first funding round was on Dec 24, 2010. Its latest funding round was a Series B round on Apr 21, 2020 for $*****. 1 investor participated in its latest round. Profitero has 8 institutional investors and 4 angel investors.
Here is the list of recent funding rounds of Profitero:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Apr 21, 2020 | 1901987 | Series B | 1561740 | 3747683 | 9027971 | 1920436 |
Dec 14, 2014 | 9994034 | Angel | 5358969 | 6701161 | 1891441 | 2625399 |
Mar 14, 2014 | 8352340 | Series A | 6613253 | 6105696 |
Access funding benchmarks and valuations. Sign up today!View details of Profitero's funding rounds and investors
Profitero's founders and board of directors
Founder? Claim ProfileThe founders of Profitero are Dmitry Vysotski and Vol Pigrukh. Bryan Wiener is the CEO of Profitero.
Here are the details of Profitero's key team members:
- Dmitry Vysotski: Co-Founder & CTO of Profitero and founder of 1 other company. They are also an angel investor in 1 startup and serve on the board of 1 company.
- Vol Pigrukh: Co-Founder of Profitero. They are also an angel investor in 1 startup and serve on the board of 1 company.
- Bryan Wiener: CEO of Profitero. Contact Info: 1 email address
Profitero's Board of Directors
Profitero's board has 5 active members. Dmitry Vysotski, Vol Pigrukh, Daniel King and Noel Ruane are part of team and Irfan Salim is independent board member.Here is the list of Profitero's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | - | |
Team | - | Current | - | |
Investor | Seedcamp | Current | - | |
Investor | Polaris Partners | Current | - | |
Independent board member | - | Current | - |
View details of Profitero's Founder profiles and Board Members
Profitero's employee count trend
Profitero has 382 employees as of Sep 26. Here is Profitero's employee count trend over the years:
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Profitero's Competitors and alternates
Top competitors of Profitero include Graas, SPINS and Chord. Here is the list of Top 10 competitors of Profitero, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Platform offering E- Commerce analytics solutions | $28.2M | 69/100 | ||
2nd | AI-based analytics solutions for e-commerce businesses | $66M | 66/100 | ||
3rd | SPINS 1995, Chicago (United States), Series B | Provider of retail consumer analytics services | - | 64/100 | |
4th |  Chord 2019, New York City (United States), Series A | Provider of a unified data platform and AI copilot for commerce | $45.5M | 63/100 | |
5th | Bedrock Analytics 2013, San Francisco (United States), Series A | Provider of a data analytics and AI platform for CPGs | $12.2M | 63/100 | |
6th |  Crisp 2016, New York City (United States), Series B | Platform offering business analytics software for CPG retailers and suppliers | $160M | 62/100 | |
7th |  C5i 2000, Bellevue (United States), Late Stage | Provider of AI-powered platforms and solutions for various industry applications | $53M | 62/100 | |
8th |  Triple Whale 2021, Columbus (United States), Series B | Provider of data solutions for e-commerce businesses | $52.7M | 61/100 | |
9th |  Flagship 2019, New York City (United States), Seed | Analytics solution for brands | $12.9M | 60/100 | |
10th | Developer of ecommerce monitoring platform tracking site performance and errors | - | 58/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on Profitero's competitors? Click here to see the top ones
Profitero's Latest cap tables and shareholding
Founders (largest shareholder) own 63.90%, Funds own 28.10% and Angels own 4.20%. The net worth of Profitero's founders is INR 21.4M as of Dec 14, 2014.
Shareholders Name | Post Round Holding % | Net worth | Cumulative Investment | Realised Returns | Unrealised Returns | Return Multiple |
|---|---|---|---|---|---|---|
Founder | 63.90% | 21.4M | 7666228 | 4936289 | 8456888 | 9146104 |
4878642 | 1722286 | 4657748 | 3561108 | 8323993 | 3040848 | |
2828391 | 9705849 | 4671421 | 9079465 | 3089453 | 5514895 | |
Fund | 28.10% | 9.38M | 1344517 | 8168918 | 3953036 | 9358388 |
2057272 | 7767917 | 3512414 | 2858434 | 1340221 | 3673083 | |
43144 | 54947 | 14017 | 27781 | 99843 | 28166 | |
Angel | 4.20% | 1.4M | 7556 | 9136 | 3010 | 2980 |
694 | 866 | 357 | 490 | 402 | 462 | |
0 | 0 | 0 | 0 | 0 | 0 | |
Total | 96.20% | 3.22Cr | 2831816 | 2522034 | 6227476 | 5538411 |
To unlock detailed Cap Table of Profitero Sign up today!Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
DisclaimerView more details of Profitero's Shareholding
Profitero's Investments and acquisitions
Profitero has made no investments or acquisitions yet.
Reports related to Profitero
Here is the latest report on Profitero's sector:
News related to Profitero
Filter this listMedia has covered Profitero for 1 event in last 1 year, It was about people movement.
•
Sarah Hofstetter Announces Exit from Profitero+Retail Technology Innovation Hub•Mar 03, 2026•Profitero
•
Profitero Launches Industry’s First Chat-Based AI Assistant Integrated with Commerce AnalyticsBusiness Wire•Aug 02, 2023•Profitero
•
Publicis acquires Profitero to add analytics layer to commerce betsMarketingDive•May 09, 2022•Publicis Groupe, Profitero
•
IRI and Profitero Launch Industry’s Most Comprehensive and Granular Solution for Omnichannel InsightsBusiness Wire•Apr 13, 2022•IRI, Profitero
•
Channel Bakers Partners With Profitero To Add Industry-Leading eCommerce Analytics ServicesPR Newswire•May 17, 2021•Channel Bakers, Profitero
•
Central Garden & Pet Partners with Profitero to Accelerate eCommerce Growth as Online Shopping in Garden and Pet SurgesBusiness Wire•Apr 27, 2021•Profitero, Central Garden and Pet
•
Ravensburger appoints Adam Sheppard to role of eCommerce AnalystToy News Online•Jan 25, 2021•Ravensburg, Profitero
•
Profitero Partners With Top Media Agencies And Ad Tech Providers To Help Brands Optimize ECommerce Marketing PerformanceAiThority•Sep 08, 2020•Profitero, Pacvue, MikMak, Buy Box Experts and 4 others
•
Kenshoo and Profitero Announce Data Partnership to Bridge Retail Intelligence and Ecommerce AdvertisingPRWeb•Jun 17, 2020•Profitero
•
Profitero Raises $20 Million, Names New Executive TeamRetail TouchPoints•Apr 22, 2020•Profitero, Element SaaS Finance, Conviction Capital, Scaleworks and 1 other
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