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Profitero - About the company

Profitero is an acquired company based in Dun Laoghaire (Ireland), founded in 2009 by Dmitry Vysotski, Vol Pigrukh and Kanstantsin Chernysh. It operates as a Platform offering E- Commerce analytics solutions. Profitero has raised $28.2M in funding from investors like Seedcamp, Polaris Partners and Scaleworks, with last known valuation of $*****. The company has 664 active competitors, including 173 funded and 116 that have exited. Its top competitors include companies like Sift, Fenergo and NICE Actimize.

Company Details

Platform offering E- Commerce analytics solutions. It includes pricing intelligence, digital shelf optimization, and competitive insights for online retail.
Social
X
Email ID
*****@profitero.com
Phone Number
+353 **********
Registered Address
SUITE 1 ADELPHI HOUSE GEORGE'S STREET UPPER DUN LAOGHAIRE CO. DUBLIN
Key Metrics
Founded Year
2009
Location
Dun Laoghaire, Ireland
Stage
Acquired
Total Funding
$28.2M in 4 rounds
Latest Funding Round
Last Known Valuation
$***** as on May 03, 2022
Investors
Ranked
Annual Revenue
$27.5M as on Dec 31, 2021
Employee Count
350 as on Jul 01, 2024
Similar Companies
Exit Details
Acquired by Publicis Groupe (May 03, 2022)

Profitero's acquisition details

Profitero got acquired by Publicis Groupe on May 03, 2022 at an acquisition amount of $211M. It was facilitated by Petsky Prunier and Canaccord Genuity Group.
Click here to take a look at Profitero's acquisition in detail
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Profitero's funding and investors

Profitero has raised a total funding of $28.2M over 4 rounds. Its first funding round was on Dec 24, 2010. Its latest funding round was a Series B round on Apr 21, 2020 for $*****. 1 investor participated in its latest round. Profitero has 8 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of Profitero:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Apr 21, 2020
3258225
Series B
8592442
4071429
9671067
3551640
Dec 14, 2014
8188386
Angel
8262971
2279055
7918298
3873075
Mar 14, 2014
9493472
Series A
2929463
6457528
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Profitero's founders and board of directors

Founder? Claim Profile
The founders of Profitero are Dmitry Vysotski, Vol Pigrukh and Kanstantsin Chernysh. Bryan Wiener is the CEO of Profitero.
Here are the details of Profitero's key team members:

Profitero's Board of Directors

Profitero's board has 5 active members. Dmitry Vysotski, Vol Pigrukh, Daniel King and Noel Ruane are part of team and Irfan Salim is independent board member.
Here is the list of Profitero's board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
-
Team
-
Current
-
Investor
Seedcamp
Current
-
Investor
Polaris Partners
Current
-
Independent board member
-
Current
-

Profitero's employee count trend

Profitero has 350 employees as of Jul 24. Here is Profitero's employee count trend over the years:
Employee count trend for Profitero
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Profitero's Competitors and alternates

Top competitors of Profitero include Sift, Fenergo and NICE Actimize. Here is the list of Top 10 competitors of Profitero, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Profitero
Profitero
2009, Dun Laoghaire (Ireland), Acquired
Platform offering E- Commerce analytics solutions
$28.2M
72/100
2nd
Logo for Sift
Sift
1997, San Francisco (United States), Series D
Provider of an AI-powered platform for fraud detection and prevention
$162M
71/100
3rd
Logo for Fenergo
Fenergo
2009, Dublin (Ireland), Acquired
Cloud based KYC and AML management software
$181M
70/100
4th
Logo for NICE Actimize
NICE Actimize
1999, Hoboken (United States), Acquired
Provider of AI-driven anti-money laundering and fraud detection solutions
$24M
70/100
5th
Logo for Featurespace
Featurespace
2005, Cambridge (United Kingdom), Acquired
Developer of risk management and fraud prevention software solutions
$111M
70/100
6th
Logo for EverC
EverC
2011, New York (United States), Acquired
AI-enabled transaction monitoring solutions for financial institutions
$48M
70/100
7th
Logo for Digio
Digio
2016, Bengaluru (India), Seed
Provider of digital solutions for KYC, document management, and digital signatures
$11.9M
69/100
8th
Logo for Cytora
Cytora
2012, London (United Kingdom), Acquired
Risk management solutions for insurers and underwriters
$41.5M
69/100
9th
Logo for Ravelin Technology
Ravelin Technology
2014, London (United Kingdom), Acquired
Provider of AI-native fraud and abuse prevention solutions for merchants
$37.2M
69/100
10th
Logo for HYPR
HYPR
2014, New York City (United States), Series D
Provider of passwordless multi-factor authentication, identity verification, and risk management
$131M
69/100
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Looking for more details on Profitero's competitors? Click here to see the top ones

Profitero's Latest cap tables and shareholding

Founders (largest shareholder) own 63.90%, Funds own 28.10% and Angels own 4.20%. The net worth of Profitero's founders is INR 21.4M as of Dec 14, 2014.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
63.90%
21.4M
6639190
8746682
1385484
9618177
8908243
5979827
2537942
5866216
5868078
5815198
6605506
9845741
3469218
1074290
1963074
7074364
8116462
5585550
8138942
6948202
1089445
3139804
Fund
28.10%
9.38M
1792299
1161228
1401109
6669697
9437284
1138859
3146298
2517465
1402418
7572156
34339
47889
56448
72841
45743
65449
Angel
4.20%
1.4M
7466
9957
8189
2235
653
589
186
920
886
924
0
0
0
0
0
0
Total
96.20%
3.22Cr
3101183
3216221
6452273
9332446
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Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
View more details of Profitero's Shareholding

Profitero's Investments and acquisitions

Profitero has made no investments or acquisitions yet.

Reports related to Profitero

Here is the latest report on Profitero's sector:

News related to Profitero

lockFilter this list
Media has covered Profitero for 1 event in last 1 year, It was about people movement.
Sarah Hofstetter Announces Exit from Profitero+Retail Technology Innovation HubMar 03, 2026Profitero
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