Where is Pronto located?

Pronto is headquartered in New York City, United States.

Who is the current CEO of Pronto?

John Foley of Pronto. They have also founded 1 company.

How many employees does Pronto have?

As of Aug 31, 2026, the latest employee count at Pronto is 326.

Where does Pronto rank among its competitors?

Pronto ranks 9th amongst 186 active competitors, of which 22 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Price, which secured an undisclosed amount in Apr, 2026.

Who are the top competitors of Pronto?

Pronto's top competitors include Skroutz, Price and Milo. Among them, Price secured the most recent funding round in April, 2026.

Pronto - 2026 Company Profile, Team, Funding & Competitors

Pronto is a public company based in New York City (United States), founded in 2005 by Jonathan Marcus, John Foley and Sonny Rajagopalan. It operates as a Shopping comparison search engine. The company has 186 active competitors, including 22 funded and 33 that have exited. Its top competitors include companies like Skroutz, Price and Milo.

Company Details

Pronto is a shopping comparison search engine that provides comparison shopping tools from various merchants. The Pronto network claims to be supported by a product index of over 70 million products from over 25,000 online merchants. The site was named “Best Online Price Comparison Site” by Kiplinger’s. Pronto.com is an operating business of IAC (Nasdaq: IACI), which operates Ask.com, Citygrid Media, The Daily Beast Newsweek Company, Match.com, Electus, Connected Ventures and more.

Website: pronto.com
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Key Metrics

Founded Year

2005

Location

New York City, United States

Stage

Public

Investors

Kima Ventures

Ranked

9^th among 186 active competitors

Employee Count

326 as on Aug 31, 2026

Similar Companies

Skroutz & 340 more

Exit Details

Public

View Pronto's full profile

Pronto is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Pronto LLC CIN: 462566651 , United States, Active	Dec 31, 2004	-	-	-

Pronto is a funded company. Pronto has 1 institutional investor.

View details of Pronto's funding rounds and investors

The founders of Pronto are Jonathan Marcus, John Foley and Sonny Rajagopalan.

Here are the details of Pronto's key team members:

Jonathan Marcus: Former Co-Founder of Pronto and founder of 2 other companies, Goodsie and SuperKix.
John Foley: Founder & CEO of Pronto and founder of 3 other companies, Ernesta, Proust.com and Peloton.
Contact Info: 1 email address
Sonny Rajagopalan: Founder, CTO, Architect of Pronto.

View details of Pronto's Founder profiles and Board Members

Pronto's employee count trend

Pronto has 326 employees as of Aug 26. Here is Pronto's employee count trend over the years:

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Top competitors of Pronto include Skroutz, Price and Milo. Here is the list of Top 10 competitors of Pronto, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Skroutz 2005, Nea Ionia (Greece), Acquired	Online price comparison platform for consumer goods	-	CVC, Driin & 1 others	71/100
2nd	Price 2016, San Francisco (United States), Series A	Online price comparison tool for consumer products	$12M	TRAC, Catapult & 26 others	63/100
3rd	Milo 2008, Palo Alto (United States), Acquired	Global online marketplace connecting buyers and sellers of diverse goods	$4.97M	Y Ventures, Felicis Ventures & 5 others	54/100
4th	Buscape 1999, Sao Paulo (Brazil), Acquired	Price comparision website for products as well services	$6M	Tessera, Great Hill Partners & 6 others	54/100
5th	Prisjakt 2002, Stockholm (Sweden), Unfunded	Pricecomparing shopping engine.	-	-	53/100
6th	Heureka 2009, Liberec (Czech Republic), Acquired	Online price comparison platform for consumer products	-	Miton	52/100
7th	Idealo 2000, Berlin (Germany), Acquired	Price Comparison site in Germany	$143K	Free University of Berlin	52/100
8th	iPrice 2014, Kuala Lumpur (Malaysia), Acquired	Online price comparison platform for multi-category products	$26.1M	Naver, Asia Venture Group & 28 others	51/100
9th	Pronto 2005, New York City (United States), Public	Shopping comparison search engine	-	Kima Ventures	51/100
10th	Priceza 2009, Bangkok (Thailand), Series B	Product search and price comparison platform	-	CyberAgent Capital, Burda Principal Investments ... & 2 others	49/100