When was Proper founded?

Proper was founded in 2011 and raised its 1st funding round 5 years after it was founded.

Where is Proper located?

Proper is headquartered in London, United Kingdom. It is registered at The Royle Studios, 41 Wenlock Road, London, England, N1 7SG.

How many employees does Proper have?

As of Dec 31, 2024, the latest employee count at Proper is 67.

Is Proper a funded company?

Proper is a funded company, having raised a total of $9.17M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Aug 30, 2016.

When was the latest funding round of Proper?

Proper's latest funding was a $***** Grant (prize money) round on May 04, 2020, with participation from 1 investor. Its primary sector is Food & Beverage Products. In United Kingdom, the Food & Beverage Products sector has seen $43.3M in funding in 2026 to date.

Where does Proper rank among its competitors?

Proper ranks 6th amongst 58 active competitors, of which 7 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Olly, which secured $564K in Jul, 2024.

Who are the top competitors of Proper?

Proper's top competitors include Tayto Group, Walkers and Nairn’s. Among them, Olly secured the most recent funding round in July, 2024.

Proper - 2026 Company Profile, Team, Funding & Competitors

Proper is a series A company based in London (United Kingdom), founded in 2011 by Cassandra Stavrou and Ryan Kohn. It operates as a Brand of popcorn. Proper has raised $9.17M in funding from JamJar Investments and Piper. The company has 58 active competitors, including 7 funded and 10 that have exited. Its top competitors include companies like Tayto Group, Walkers and Nairn’s.

Company Details

Website: www.proper.co.uk/
Social
Registered Address: The Royle Studios, 41 Wenlock Road, London, England, N1 7SG

Key Metrics

Founded Year

2011

Location

London, United Kingdom

Stage

Series A

Total Funding

$9.17M in 2 rounds

Latest Funding Round

Grant (prize money), May 04, 2020, $*****

Investors

JamJar Investments & 3 more

Ranked

6^th among 58 active competitors

Employee Count

67 as on Dec 31, 2024

Similar Companies

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View Proper's full profile

Proper is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
CATAPULT ENTERPRISES LTD CIN: 7057804 , Germany, Active		-	57 (As on Dec 31, 2024)
PROPER SNACKS LIMITED CIN: 10317166 , United Kingdom, Active	Aug 07, 2016	-	4 (As on Dec 31, 2019)

Proper has raised a total funding of $9.17M over 2 rounds. Its first funding round was on Aug 30, 2016. Its latest funding round was a Grant (prize money) round on May 04, 2020 for $*****. 1 investor participated in its latest round. Proper has 4 institutional investors.

Here is the list of recent funding rounds of Proper:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 04, 2020	4374568	Grant (prize money)	4834406	6562552	3815468	7929861
Aug 30, 2016	4151683	Series A	4148453	7331462	Piper & 1 more	1199762

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View details of Proper's funding rounds and investors

The founders of Proper are Cassandra Stavrou and Ryan Kohn.

Here are the details of Proper's key team members:

Cassandra Stavrou: Co-Founder of Proper.
Ryan Kohn: Co-Founder of Proper.

View details of Proper's Founder profiles and Board Members

Proper's employee count trend

Proper has 67 employees as of Dec 24. The total employee count is 18.0% more than what it was in Dec 23. Here is Proper's employee count trend over the years:

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Top competitors of Proper include Tayto Group, Walkers and Nairn’s. Here is the list of Top 10 competitors of Proper, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Tayto Group 1956, Northampton (United Kingdom), Unfunded	Multi category savory snacks manufacturer	-	-	46/100
2nd	Walkers 1948, Leicester (United Kingdom), Acquired	Brand of multi category savory snacks	-	-	44/100
3rd	Nairn’s 1896, Edinburgh (United Kingdom), Unfunded	Internet-first brand offering gluten-free snacks	-	-	42/100
4th	Tayto 1956, Scunthorpe (United Kingdom), Acquired	Savoury snacks company	-	-	42/100
5th	PERKIER 2013, Slough (United Kingdom), Series A	Multi-category savory snacks company	$1.67M	Oxford Investment Opportunity Network, NIVL ... & 2 others	41/100
6th	Proper 2011, London (United Kingdom), Series A	Brand of popcorn	$9.17M	JamJar Investments, Piper & 2 others	41/100
7th	Zaramama 2007, London (United Kingdom), Unfunded	Popcorn brand	-	-	40/100
8th	Clearspring 1993, London (United Kingdom), Unfunded	Snacks brand	-	-	38/100
9th	Olly 2017, London (United Kingdom), Seed	Brand of snacks	$4.05M	Feedjim, Angel Invest Ventures & 4 others	36/100
10th	Kohlico Stanmore (United Kingdom), Unfunded	Manufacturer of instant noodles, popcorn, and rice noodles	-	-	35/100