When was Proper No. Twelve founded?

Proper No. Twelve was founded in 2016 and raised its 1st funding round 4 years after it was founded.

Where is Proper No. Twelve located?

Proper No. Twelve is headquartered in New York City, United States.

How many employees does Proper No. Twelve have?

As of Apr 30, 2026, the latest employee count at Proper No. Twelve is 1.

Is Proper No. Twelve a funded company?

Proper No. Twelve is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on May 04, 2020.

When was the latest funding round of Proper No. Twelve?

Proper No. Twelve's latest funding was a $***** Seed round on May 04, 2020, with participation from 1 investor. Its primary sector is Alcoholic Beverage Products. In United States, the Alcoholic Beverage Products sector has seen $17.2M in funding in 2026 to date.

Where does Proper No. Twelve rank among its competitors?

Proper No. Twelve ranks 71st amongst 87 active competitors, of which 16 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was PURSUIT SPIRITS, which secured an undisclosed amount in Jan, 2026.

Who are the top competitors of Proper No. Twelve?

Proper No. Twelve's top competitors include WhistlePig Rye Whiskey, Beam Suntory and Uncle Nearest. Among them, PURSUIT SPIRITS secured the most recent funding round in January, 2026.

Proper No. Twelve - 2026 Company Profile, Team, Funding & Competitors

Proper No. Twelve is a seed company based in New York City (United States), founded in 2016 by Conor McGregor. It operates as an Award-winning Irish whiskey, smooth, complex, and sophisticated for every win. Proper No. Twelve has raised an undisclosed amount in funding from Cuervo. The company has 87 active competitors, including 16 funded and 11 that have exited. Its top competitors include companies like WhistlePig Rye Whiskey, Beam Suntory and Uncle Nearest.

Company Details

Award-winning Irish whiskey, smooth, complex, and sophisticated for every win. This company blends single malt with sweet golden grain to create a premium spirit. It challenges convention and defies expectations, offering an approachable experience suitable for marking victories. Explore a range of products and recipes to mix cocktails. The brand encourages responsible drinking and provides information on privacy and terms of service. Connect through social media channels like Facebook and Instagram. This is a B2C business model.

Website: www.properwhiskey.com/
Social
Email ID: *****@properwhiskey.com

Key Metrics

Founded Year

2016

Location

New York City, United States

Stage

Seed

Latest Funding Round

Seed, May 04, 2020, $*****

Investors

Cuervo

Ranked

71^st among 87 active competitors

Employee Count

1 as on Apr 30, 2026

Similar Companies

Jameson Irish Whiskey & 31 more

View Proper No. Twelve's full profile

Proper No. Twelve has raised funding over 1 round. Its latest funding round was a Seed round on May 04, 2020 for $*****. 1 investor participated in its latest round. Proper No. Twelve has 1 institutional investor.

Here is the list of recent funding rounds of Proper No. Twelve:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 04, 2020	6185456	Seed	3959925	5482153	6913185	6071549

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View details of Proper No. Twelve's funding rounds and investors

The founders of Proper No. Twelve is Conor McGregor.

Here are the details of Proper No. Twelve's key team members:

Conor McGregor: Founder of Proper No. Twelve and founder of 1 other company.

View details of Proper No. Twelve's Founder profiles and Board Members

Proper No. Twelve's employee count trend

Proper No. Twelve has 1 employees as of Apr 26. Here is Proper No. Twelve's employee count trend over the years:

Employee count trend for Proper No. Twelve

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Top competitors of Proper No. Twelve include WhistlePig Rye Whiskey, Beam Suntory and Uncle Nearest. Here is the list of Top 10 competitors of Proper No. Twelve, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	WhistlePig Rye Whiskey 2008, Shoreham (United States), Series A	Premium whiskey brand	$5.4M	Mhdfrance, JPMorgan Chase & 2 others	58/100
2nd	Beam Suntory 1899, Chicago (United States), Acquired	Brand of multi-category spirits	$5.17M	INCUBETTER	56/100
3rd	Uncle Nearest 1856, Tennessee (United States), Funding Raised	Premium Tennessee whiskey honoring Nearest Green, additive-free and award-winning	-	CB3 Holdings	46/100
4th	Buffalo Trace Distillery 1999, Frankfort (United States), Unfunded	World-renowned distillery crafting award-winning bourbon with tours and tastings	-	-	44/100
5th	Lakes Distillery 2011, Keswick (United Kingdom), Series A	E-distributor offering beverage for the enterprise	$13.5M	Gresham House, Comhar Capital & 2 others	43/100
6th	Angel's Envy 2010, Louisville (United States), Acquired	Brand of premium rums & whiskey	$12.1M	Listen VC, RSVP Capital & 1 others	43/100
7th	Phillips Distilling 1912, Minneapolis (United States), Funding Raised	Innovating spirits with a consumer-centric approach, crafting quality brands	-	Kirtland Capital Partners	41/100
8th	PURSUIT SPIRITS 2018, Louisville (United States), Seed	Brand of whiskey	-	Mytcbt Bank, Meat Church	40/100
9th	The New York Distilling Company 2009, Brooklyn (United States), Acquired	Multi-category spirits company	$1.85M	Brainchild	40/100
10th	Stoli Group 2013, New York City (United States), Funding Raised	Brand of premium spirits	-	Citizens Bank	40/100
71st	Proper No. Twelve 2016, New York City (United States), Seed	Award-winning Irish whiskey, smooth, complex, and sophisticated for every win	-	-	18/100