When was Pure Direct founded?

Pure Direct was founded in 2016.

Where is Pure Direct located?

Pure Direct is headquartered in Auckland, New Zealand.

Which legal entities is Pure Direct associated with?

Pure Direct is associated with PURE DIRECT INTERNATIONAL LIMITED.

Is Pure Direct a funded company?

Pure Direct is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Pure Direct rank among its competitors?

Pure Direct ranks 2nd amongst 2 active competitors, none of which are funded.

Pure Direct - 2026 Company Profile, Team & Competitors

Company Details

Manufacturer of infant formula and colostrum-based health products. The company produces infant formula tailored to different age groups, from newborn to toddler, focusing on nutritional completeness and digestibility. Formulas are designed to meet various dietary needs, including those of lactose-intolerant infants. Additionally, they offer a colostrum and Manuka honey blend marketed as a health supplement for both young adults and seniors, emphasizing immune support and overall well-being. Products adhere to international standards and regulations.

Key Metrics

Founded Year

2016

Location

Auckland, New Zealand

Stage

Unfunded

Ranked

2^nd among 2 active competitors

Similar Companies

Yashili & 15 more

View Pure Direct's full profile

Pure Direct is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
PURE DIRECT INTERNATIONAL LIMITED CIN: 3730416 , New Zealand, Active	Mar 11, 2012	-	-

Pure Direct has not raised any funding rounds yet.

The founders of Pure Direct is John Liston Main.

Here are the details of Pure Direct's key team members:

John Liston Main: Founder of Pure Direct.

View details of Pure Direct's Founder profiles and Board Members

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Top competitors of Pure Direct include Yashili. Here is the list of Top 10 competitors of Pure Direct, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Yashili 2012, Pokeno (New Zealand), Acquired	Manufacturer & brand of baby food products	-	-	40/100
2nd	Pure Direct 2016, Auckland (New Zealand), Unfunded	Manufacturer of infant formula and colostrum-based health products	-	-	16/100