When was PureFacts founded?

PureFacts was founded in 2010 and raised its 1st funding round 10 years after it was founded.

Where is PureFacts located?

PureFacts is headquartered in Toronto, Canada.

Who is the current CEO of PureFacts?

Robert Madej and Rob Madej s of PureFacts. Robert Madej has also founded 1 company.

How many employees does PureFacts have?

As of Aug 31, 2026, the latest employee count at PureFacts is 168.

Is PureFacts a funded company?

PureFacts is a funded company, having raised a total of $61M across 3 funding rounds to date. The company's 1st funding round was a $***** Series B round, raised on Nov 25, 2020.

When was the latest funding round of PureFacts?

PureFacts' latest funding was a $***** Series C round on Mar 29, 2023, with participation from 0 investor.

Where does PureFacts rank among its competitors?

PureFacts ranks 2nd amongst 371 active competitors, of which 60 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was CAIS, which secured $170M in Jul, 2026.

Who are the top competitors of PureFacts?

PureFacts' top competitors include bunch, getquin and SnapTrade. Among them, CAIS secured the most recent funding round in July, 2026.

PureFacts - 2026 Company Profile, Team, Funding & Competitors

PureFacts is an acquired company based in Toronto (Canada), founded in 2010 by Robert Madej and Rob Madej. It operates as a CRM solutions for wealth managers. PureFacts has raised $61M in funding from investors like Scotiabank, Canadian Business Growth Fund and Round13. The company has 371 active competitors, including 60 funded and 39 that have exited. Its top competitors include companies like bunch, getquin and SnapTrade.

Company Details

CRM solutions for wealth managers. It features tools for portfolio views, transaction summaries, knows client fields, and client reports. The company also provides a reporting portal, data aggregation, augmented intelligence and fee calculation tools to the wealth management industry.

Website: purefacts.com
Social

Key Metrics

Founded Year

2010

Location

Toronto, Canada

Stage

Acquired

Total Funding

$61M in 3 rounds

Latest Funding Round

Series C, Mar 29, 2023, $*****

Investors

Scotiabank & 3 more

Ranked

2^nd among 371 active competitors

Employee Count

168 as on Aug 31, 2026

Investment & Acquisitions

Xtiva & 3 more

Similar Companies

bunch & 376 more

Exit Details

Acquired by GrowthCurve Capital (Aug 12, 2024)

View PureFacts' full profile

PureFacts got acquired by GrowthCurve Capital on Aug 12, 2024.

Click here to take a look at PureFacts's acquisition in detail

PureFacts has raised a total funding of $61M over 3 rounds. Its first funding round was on Nov 25, 2020. PureFacts has 4 institutional investors.

Here is the list of recent funding rounds of PureFacts:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 29, 2023	9152541	Series C	3555808	6745344	2058090	5070006
Dec 16, 2021	4559425	Series C	5365168	3585026	4594254	Round13 & 1 more
Nov 25, 2020	9691253	Series B	7753976	4849423	Scotiabank & 1 more	5655949

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View details of PureFacts's funding rounds and investors

The founders of PureFacts are Robert Madej and Rob Madej. Robert Madej and Rob Madej are the CEOs of PureFacts.

Here are the details of PureFacts' key team members:

Robert Madej: Founder & CEO of PureFacts.
Contact Info: 1 email address
Rob Madej: Founder & CEO of PureFacts.
Contact Info: 1 email address

View details of PureFacts's Founder profiles and Board Members

PureFacts' employee count trend

PureFacts has 168 employees as of Aug 26. Here is PureFacts's employee count trend over the years:

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Top competitors of PureFacts include bunch, getquin and SnapTrade. Here is the list of Top 10 competitors of PureFacts, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	bunch 2021, Berlin (Germany), Series B	Online platform for portfolio management	$58M	Portage, FinTech Collective & 9 others	66/100
2nd	PureFacts 2010, Toronto (Canada), Acquired	CRM solutions for wealth managers	$61M	Scotiabank, Canadian Business Growth Fund ... & 2 others	65/100
3rd	getquin 2020, Berlin (Germany), Series A	Portfolio management software	$16.2M	Portage, Motive Partners & 11 others	64/100
4th	SnapTrade 2014, Fredericton (Canada), Acquired	Provider of API enabling brokerage account connectivity for data and trading	$7.5M	Valar Ventures, Citi Ventures & 3 others	61/100
5th	SMArtX 2010, West Palm Beach (United States), Series D	Managed accounts technology innovator modernizing financial services with cloud-based solutions	$39.7M	IA Capital Group, ManchesterStory Group & 2 others	61/100
6th	Opto Investments 2020, New York City (United States), Series A	Online platform provides software solutions for financial advisors	$145M	Tiger Global Management, LeFrak & 6 others	60/100
7th	CAIS 2009, New York City (United States), Series D	Platform offering financial planning and advisory solutions for wealth managers	$904M	Reverence Capital Partners, Eldridge Industries ... & 20 others	60/100
8th	Nitrogen Wealth 2011, Auburn (United States), Acquired	Client engagement solutions for wealth management firms	$23.7M	FTV Capital, HgCapital Trust & 3 others	59/100
9th	Tidal Financial Group 2012, New York City (United States), Series C	Technology platform facilitating the creation, operation and growth of ETFs	$32M	FTV Capital, FinRebel & 1 others	59/100
10th	Solovis 2013, Dallas (United States), Acquired	Global technology company serving capital markets and beyond with diverse solutions	$20.8M	Edison Partners, Cultivate Ventures & 6 others	58/100

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PureFacts has not made any investments yet. PureFacts has made 4 acquisitions.

Here is the list of latest three $acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Mar 30, 2023	Acquisition	Xtiva	1998	Rockville Centre (United States)
Nov 17, 2020	Acquisition	Quartal	1999	Zurich (Switzerland)
May 20, 2020	Acquisition	Cascades Financial Solutions	2016	Ingersoll (Canada)