When was Robotics Plus founded?

Robotics Plus was founded in 2013 and raised its 1st funding round 5 years after it was founded.

Where is Robotics Plus located?

Robotics Plus is headquartered in Tauranga, New Zealand. It is registered at 37 A Newnham Rd, Te Puna R.d.4, Tauranga, 3174 , New Zealand.

Who is the current CEO of Robotics Plus?

Steven Saunders of Robotics Plus. They have also founded 1 company.

Which legal entities is Robotics Plus associated with?

Robotics Plus is associated with Robotics Plus Limited.

How many employees does Robotics Plus have?

As of Jul 31, 2026, the latest employee count at Robotics Plus is 95.

Is Robotics Plus a funded company?

Robotics Plus is a funded company, having raised a total of $10M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Mar 26, 2018.

When was the latest funding round of Robotics Plus?

Robotics Plus' latest funding was a $***** Series A round on Nov 15, 2018, with participation from 1 investor.

Where does Robotics Plus rank among its competitors?

Robotics Plus ranks 6th amongst 126 active competitors, of which 22 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was Dogtooth Technologies, which secured $18.7M in Jul, 2026.

Who are the top competitors of Robotics Plus?

Robotics Plus' top competitors include Zetifi, UMITRON and AgriBriefing. Among them, Dogtooth Technologies secured the most recent funding round in July, 2026.

Robotics Plus - 2026 Company Profile, Team, Funding & Competitors

Robotics Plus is an acquired company based in Tauranga (New Zealand), founded in 2013 by Steven Saunders. It operates as a Robotics Plus: Adapting technology for a sustainable and successful agriculture sector. Robotics Plus has raised $10M in funding. The company has 126 active competitors, including 22 funded and 8 that have exited. Its top competitors include companies like Zetifi, UMITRON and AgriBriefing.

Company Details

Robotics Plus: Adapting technology for a sustainable and successful agriculture sector. They design and build robotics, artificial intelligence, and autonomous machines for the agriculture sector. Their products include unmanned ground vehicles, fruit packers, and log scalers, all designed to improve efficiency, accuracy, and safety in agricultural processes. They focus on creating solutions that adapt to diverse and ever-changing agricultural environments, enabling growers to thrive. They offer multiple products and services, focusing on innovation through understanding the realities of farming. They are committed to creating a more sustainable and successful agriculture sector.

Website: www.roboticsplus.co.nz/
Social
Email ID: *****@roboticsplus.co.nz
Registered Address: 37 A Newnham Rd, Te Puna R.d.4, Tauranga, 3174 , New Zealand

Key Metrics

Founded Year

2013

Location

Tauranga, New Zealand

Stage

Acquired

Total Funding

$10M in 2 rounds

Latest Funding Round

Series A, Nov 15, 2018, $*****

Investors

THRIVE & 2 more

Ranked

6^th among 126 active competitors

Employee Count

95 as on Jul 31, 2026

Similar Companies

Zetifi & 140 more

Exit Details

Acquired by Yamaha Motor (Feb 25, 2025)

View Robotics Plus' full profile

Robotics Plus is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Robotics Plus Limited CIN: 2079677 , New Zealand, Active	Jan 07, 2008	-	-

Robotics Plus got acquired by Yamaha Motor on Feb 25, 2025.

Click here to take a look at Robotics Plus's acquisition in detail

Robotics Plus has raised a total funding of $10M over 2 rounds. Its first funding round was on Mar 26, 2018. Its latest funding round was a Series A round on Nov 15, 2018 for $*****. 1 investor participated in its latest round. Robotics Plus has 3 institutional investors.

Here is the list of recent funding rounds of Robotics Plus:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 15, 2018	8702214	Series A	3330303	2906434	2902396	6833700
Mar 26, 2018	3024174	Seed	9885699	2571611	2579047	Yamaha Motor Ventures

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View details of Robotics Plus's funding rounds and investors

The founders of Robotics Plus is Steven Saunders. Steven Saunders is the CEO of Robotics Plus.

Here are the details of Robotics Plus' key team members:

Steven Saunders: Co-Founder & CEO of Robotics Plus.

View details of Robotics Plus's Founder profiles and Board Members

Robotics Plus' employee count trend

Robotics Plus has 95 employees as of Jul 26. Here is Robotics Plus's employee count trend over the years:

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Top competitors of Robotics Plus include Zetifi, UMITRON and AgriBriefing. Here is the list of Top 10 competitors of Robotics Plus, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Zetifi 2017, Wagga Wagga (Australia), Series A	Provider of WiFi network solutions for farmers	$12.1M	Telstra, muru-D & 7 others	52/100
2nd	UMITRON 2016, Singapore (Singapore), Series A	Developer of aquaculture data platforms utilizing IoT, AI, and remote sensing	$20.4M	Mirai Creation Fund, INCJ & 13 others	52/100
3rd	AgriBriefing 2010, London (United Kingdom), Acquired	Provider of commodity price data, market analysis, and forecasting services	$15.8M	GCP Capital Partners, Horizon Capital & 3 others	50/100
4th	Stingray 2012, Oslo (Norway), Acquired	Developer of laser technology for sea lice removal and fish health	$5.2M	Pareto Securities, Holta Invest & 5 others	49/100
5th	Dogtooth Technologies 2014, Royston (United Kingdom), Series A	Manufacturer and supplier of robotic harvesters	$10.1M	24 Haymarket, FII Institute & 10 others	47/100
6th	Robotics Plus 2013, Tauranga (New Zealand), Acquired	Robotics Plus: Adapting technology for a sustainable and successful agriculture sector	$10M	THRIVE, Yamaha Motor Ventures & 1 others	44/100
7th	Traptic 2016, Mountain View (United States), Acquired	Exclusive online lottery platform offering diverse 4D games with top reputation	$8.4M	K9 Ventures, Valley Oak Investments & 4 others	44/100
8th	Wootzano 2018, Sedgefield (United Kingdom), Seed	Developer of robotic systems for packing post-harvest fresh produce	$494K	HSBC, Atlas Ventures & 2 others	44/100
9th	SwineTech 2015, New Sharon (United States), Series B	Developer of a platform providing swine management and operational intelligence tools	$16.5M	Ag Ventures Alliance, Innova Memphis & 14 others	43/100
10th	Advanced Farm Technologies 2017, Davis (United States), Series B	Agricultural equipment and farm machinery solutions for efficient farming operations	$34.2M	CNH Industrial, Yamaha Motor Ventures & 5 others	43/100