Where is Rove located?

Rove is headquartered in Costa Mesa, United States.

How many employees does Rove have?

As of Aug 31, 2026, the latest employee count at Rove is 181.

Where does Rove rank among its competitors?

Rove ranks 9th amongst 81 active competitors, of which 6 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was TAAT Global, which secured $1.02M in Feb, 2025.

Who are the top competitors of Rove?

Rove's top competitors include Turning Point Brands, Altria and Juul Labs. Among them, TAAT Global secured the most recent funding round in February, 2025.

Rove - 2026 Company Profile, Team, Funding & Competitors

Company Details

Website: rovebrand.com
Social
Email ID: *****@rovebrand.com

Key Metrics

Founded Year

2016

Location

Costa Mesa, United States

Stage

Funding Raised

Investors

Sands Lane

Ranked

9^th among 81 active competitors

Employee Count

181 as on Aug 31, 2026

Similar Companies

Imperial Brands & 188 more

View Rove's full profile

Rove is a funded company. Rove has 1 institutional investor.

View details of Rove's funding rounds and investors

The founders of Rove is Jo Jacobson.

Here are the details of Rove's key team members:

Jo Jacobson: Co-Founder of Rove.
Contact Info: 1 email address

View details of Rove's Founder profiles and Board Members

Rove's employee count trend

Rove has 181 employees as of Aug 26. Here is Rove's employee count trend over the years:

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Top competitors of Rove include Turning Point Brands, Altria and Juul Labs. Here is the list of Top 10 competitors of Rove, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Turning Point Brands 2004, Louisville (United States), Public	Branded consumer products company marketing alternative smoking accessories and consumables	-	Prospect Capital	59/100
2nd	Altria 1919, Richmond (United States), Public	Tobacco conglomerate	-	27th Street Capital, World Capital Holdings Group ... & 3 others	57/100
3rd	Juul Labs 2017, Washington, DC (United States), Series F	Provider of vapor products and informational resources regarding related policies	$16.3B	Altria, Tiger Global Management & 18 others	53/100
4th	Claybourne 2018, Perris (United States), Series A	Provider of cannabis, pre-rolls and products	$10M	Green Acre Capital, Bespoke Financial	44/100
5th	TAAT Global 2006, Las Vegas (United States), Public	Provider of tobacco products	-	-	44/100
6th	STIIIZY 2017, Los Angeles (United States), Series D	Provider of cannabis products	$170M	Silver Spike	44/100
7th	ITG Brands 2015, Greensboro (United States), Unfunded	Manufacturer of cigarettes, cigars, and e-vapor products	-	-	39/100
8th	Philip Morris 1847, Richmond (United States), Unfunded	Manufacturer of tobacco products	-	-	38/100
9th	Rove 2016, Costa Mesa (United States), Funding Raised	Manufacturer of diversified tobacco products	-	Sands Lane	36/100
10th	Jetty 2013, Oakland (United States), Acquired	Manufacturer of cannabis based products	-	Bengal Capital	33/100