Ruby Ribbon - About the company
Ruby Ribbon is a series C company based in New York City (United States), founded in 2011 by Deborah Uri and Anna Zornosa. It operates as an Internet first brand of shape wear apparel for women. Ruby Ribbon has raised $20.7M in funding from investors like Mohr Davidow Ventures, Trinity Ventures and DBL Partners. The company has 14 active competitors, including 1 that is funded. Its top competitors include companies like Shapellx, STAGMI and GetShapeGo.
Company Details
Ruby Ribbon is a Burlingame, CA and New York based shapewear and unique shaping apparel eCommerce company that designs fashionable wardrobe with cutting edge fabrics, then leverages social and mobile technology and direct-sales to reach the end customers. Direct sales are run by independent personal stylists on commission basis doing in-home trunk shows for exclusive product offerings. Stylists arrange the events and manage their businesses using a web-based platform provided by the company. In 6 months, Ruby Ribbon had representation in 20 states.
- Website
- rubyribbon.com
- Registered Address
- 4607 LAKEVIEW CANYON RD,WESTLAKE VLG,CA,91361,0
Key Metrics
Founded Year
2011
Location
New York City, United States
Stage
Series C
Total Funding
$20.7M in 4 rounds
Latest Funding Round
Investors
Ranked
2nd among 14 active competitors
Employee Count
242 as on Jan 31, 2026
Legal entities associated with Ruby Ribbon
Ruby Ribbon is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
RUBY RIBBON INC CIN: 32054111458 , United States, Active | - | - | - |
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Ruby Ribbon's funding and investors
Ruby Ribbon has raised a total funding of $20.7M over 4 rounds. Its first funding round was on May 01, 2012. Ruby Ribbon has 6 institutional investors.
Here is the list of recent funding rounds of Ruby Ribbon:
Filter this list
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Feb 07, 2018 | 3802642 | Series C | 6715103 | 3706394 | 8253649 | 1407087 |
Nov 22, 2015 | 2765034 | Series C | 9347194 | 4753551 | 3482375 | |
May 09, 2013 | 5025027 | Series B | 4625488 | 1652445 |
View details of Ruby Ribbon's funding rounds and investors
Ruby Ribbon's founders and board of directors
Founder? Claim ProfileThe founders of Ruby Ribbon are Deborah Uri and Anna Zornosa.
Here are the details of Ruby Ribbon's key team members:
- Deborah Uri: Co-founder of Ruby Ribbon.
- Anna Zornosa: Founder and CEO of Ruby Ribbon.
View details of Ruby Ribbon's Founder profiles and Board Members
Ruby Ribbon's employee count trend
Ruby Ribbon has 242 employees as of Jan 26. Here is Ruby Ribbon's employee count trend over the years:
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Ruby Ribbon's Competitors and alternates
Top competitors of Ruby Ribbon include Shapellx, STAGMI and GetShapeGo. Here is the list of Top 10 competitors of Ruby Ribbon, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Shapellx 2019, Orlando (United States), Unfunded | Internet first brand offering shape wear for women | - | - | 54/100 |
2nd | Ruby Ribbon 2011, New York City (United States), Series C | Internet first brand of shape wear apparel for women | $20.7M | 44/100 | |
3rd | STAGMI 2016, Santa Ana (United States), Unfunded | Internet first brand offering shapewear apparels for women | - | - | 30/100 |
4th | GetShapeGo 2019, Little Elm (United States), Unfunded | Internet first brand offering shapewear for women | - | - | 24/100 |
5th | Feelingirl 2013, Rancho Cucamonga (United States), Unfunded | Online fashion brand offering a wide range of shapewear products for women | - | - | 23/100 |
6th | Stretcheaz Naples (United States), Unfunded | Retailer of patented anti-stretch garments and shapewear designed for maternity | - | - | 22/100 |
7th | Bunnycorset 2020, United States, Unfunded | Designer and manufacturer of bespoke corsets and waist trainers | - | - | 19/100 |
8th | ![]() Body Shape Tech Miami (United States), Unfunded | Manufacturer of medical compression garments including fajas, shapewear, and related accessories | - | - | 19/100 |
9th | Alluro 2023, San Francisco (United States), Unfunded | Online platform offering shapewear and bodysuits for women | - | - | 19/100 |
10th | Angely Fajas 2023, Houston (United States), Unfunded | Internet first brand offering multi-category shape wear products for women | - | - | 16/100 |
Looking for more details on Ruby Ribbon's competitors? Click here to see the top ones
Ruby Ribbon's Investments and acquisitions
Ruby Ribbon has made no investments or acquisitions yet.
Reports related to Ruby Ribbon
Here is the latest report on Ruby Ribbon's sector:
News related to Ruby Ribbon
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IHG buys Ruby urban brand as looks to build on revenue growth in 2024Shareprices•Feb 18, 2025•Intercontinental Exchange, Ruby Ribbon
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InterContinental Hotels Acquires Ruby for £110.5 MillionIl Sannioquotidiano•Feb 18, 2025•Intercontinental Exchange, Ruby Ribbon
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IHG Acquires Ruby Hotel Brandloyaltylobby.com•Feb 18, 2025•Crowne Plaza Paris Republique, Ruby Hotels, IHG, Rubynz and 1 other
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Ruby Ribbon’s C-Suite Executive Team Grows With The Hiring Of Dana Long As Chief Marketing OfficerTextile Industries Media Group•Feb 03, 2022•Ruby Ribbon, The Walt Disney Company
•
Ruby Ribbon Strengthens C-suite Executive Team With Hiring Of Leah Cadavona As Chief Growth OfficerTextile Industries Media Group•Jul 15, 2021•Ruby Ribbon
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Ruby Ribbon names Rodan + Fields alum Clint McKinlay as CEOFashion Network•Jan 23, 2020•Ruby Ribbon, Yves Rocher
•
Clint McKinlay Joins Ruby Ribbon as New Chief Executive OfficerPR Newswire•Jan 21, 2020•Ruby Ribbon, Rodan + Fields
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Ruby Ribbon raises $7.5 mln – Financeseriouslyfinance.com•Nov 23, 2015•Ruby Ribbon, DBL Partners, Trinity Ventures, Mohr Davidow Ventures
•
Ruby Ribbon raises $7.5 mln - PE HubPE Hub•Nov 22, 2015•Ruby Ribbon, DBL Partners, Trinity Ventures, Mohr Davidow Ventures
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