When was Rue La La founded?

Rue La La was founded in 2007 and raised its 1st funding round 5 years after it was founded.

Where is Rue La La located?

Rue La La is headquartered in Boston, United States. It is registered at Boston, Massachusetts.

Who is the current CEO of Rue La La?

Ben Fischman of Rue La La. They are also angel investors in 2 startups.

How many employees does Rue La La have?

As of Jun 30, 2026, the latest employee count at Rue La La is 158.

Is Rue La La a funded company?

Rue La La is a funded company, having raised a total of $***** in its 1st and only funding round, a Series A round on Jan 19, 2012.

When was the latest funding round of Rue La La?

Rue La La's latest funding was a $***** Series A round on Jan 19, 2012, with participation from 0 investor.

Where does Rue La La rank among its competitors?

Rue La La ranks 3rd amongst 6 active competitors, of which 2 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Jane.com, which secured $40M in Dec, 2020.

Who are the top competitors of Rue La La?

Rue La La's top competitors include Gilt, Jane.com and Brands4friends. Among them, Jane.com secured the most recent funding round in December, 2020.

Rue La La - 2026 Company Profile, Team, Funding & Competitors

Company Details

Rue la la is an online shopping platform using flash sales. The product catalog includes clothing, footwear, fashion accessories and home improvement items. They also provide deals on travel, wine, gourmet food, local services, and more. The products are sold at discounted prices for limited time periods.

Website: www.ruelala.com/boutique/
Social
Registered Address: Boston, Massachusetts

Key Metrics

Founded Year

2007

Location

Boston, United States

Stage

Acquired

Total Funding

$22.1M in 1 round

Latest Funding Round

Series A, Jan 19, 2012, $*****

Investors

General Catalyst & 2 more

Ranked

3^rd among 6 active competitors

Employee Count

158 as on Jun 30, 2026

Investment & Acquisitions

Gilt & 1 more

Similar Companies

Showroomprive.com & 63 more

Exit Details

Acquired by Radial (Oct 27, 2009)

View Rue La La's full profile

Rue La La is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
RGG SERVICES, INC. CIN: 43505021 , United States, Active	Dec 31, 1999	-	764 (As on Dec 31, 2024)	-

Rue La La got acquired by Radial on Oct 27, 2009.

Click here to take a look at Rue La La's acquisition in detail

Rue La La has raised a total funding of $22.1M over 1 round. Rue La La has 3 institutional investors.

Here is the list of recent funding rounds of Rue La La:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 19, 2012	6532710	Series A	6565603	1689627	7099433	7761508

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View details of Rue La La's funding rounds and investors

The founders of Rue La La is Ben Fischman.

Here are the details of Rue La La's key team members:

Ben Fischman: Former Founder & CEO of Rue La La. They are also an angel investor in 2 startups.
Eric Girouard: Former Co-Founder of Rue La La and founder of 1 other company. They serve on the board of 1 company.

View details of Rue La La's Founder profiles and Board Members

Rue La La's employee count trend

Rue La La has 158 employees as of Jun 26. Here is Rue La La's employee count trend over the years:

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Top competitors of Rue La La include Gilt, Jane.com and Brands4friends. Here is the list of Top 10 competitors of Rue La La, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Gilt 2007, New York City (United States), Acqui-Hired	Online shopping platform for fashion products	$284M	SoftBank Capital, General Atlantic & 18 others	74/100
2nd	Jane.com 2011, Lehi (United States), Series C	Online retail platform for multi-category products	$40M	Tritium Partners, Vrbo & 1 others	61/100
3rd	Rue La La 2007, Boston (United States), Acquired	Online shopping platform using flash sales	$22.1M	General Catalyst, Breakaway & 1 others	54/100
4th	Brands4friends 2007, Berlin (Germany), Acqui-Hired	Online shopping platform using flash sales	$12.9M	Partech Partners, Team Europe & 10 others	54/100
5th	Plndr 2010, Boston (United States), Unfunded	Online retailer offering multi-category fashion products on flash sales	-	-	30/100
6th	Modnique 2011, Redondo Beach (United States), Seed	Online retailer of fashion products using flash sales	$188K	Salus Capital Partners	24/100
7th	Nobella Grace 2013, Carlsbad (United States), Unfunded	Online retailer of fashion apparel for women	-	-	24/100
8th	My Perfect Sale 2009, San Francisco (United States), Acquired	Online flash sales retailer of fashion products	-	Bregal Sagemount	22/100
9th	LilLuxe 2010, California (United States), Deadpooled	Online flash-sales platform for baby care items	$1.2M	Talkot Capital	17/100
10th	Shop City Swag 2010, Los Angeles (United States), Deadpooled	Online members-only shopping platform	$50K	-	16/100