When was SeatFrog founded?

SeatFrog was founded in 2016 and raised its 1st funding round within a year of its incorporation.

Where is SeatFrog located?

SeatFrog is headquartered in London, United Kingdom. It is registered at WEWORK,1 ST. KATHARINES WAY,LONDON,ENGLAND,E1W 1UN.

Who is the current CEO of SeatFrog?

Iain Griffin of SeatFrog. They have also founded 1 company.

Which legal entities is SeatFrog associated with?

SeatFrog is associated with SEATFROG UK HOLDINGS LIMITED and 1 other.

How many employees does SeatFrog have?

As of May 31, 2026, the latest employee count at SeatFrog is 47.

Is SeatFrog a funded company?

SeatFrog is a funded company, having raised a total of $17.7M across 4 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on May 31, 2016.

How much is SeatFrog worth?

The latest valuation of SeatFrog is £***** as of Sep 06, 2023. This marks a decline of 64% from its peak valuation of £38.3M in Jun, 2018. This marks a decline of 64% from its peak valuation of £38.3M in Jun, 2018.

When was the latest funding round of SeatFrog?

SeatFrog's latest funding was a $***** Series A round on Apr 25, 2023, with participation from 3 investors. Its primary sector is Online Travel. In United Kingdom, the Online Travel sector has seen $74.1M in funding in 2026 to date.

Where does SeatFrog rank among its competitors?

SeatFrog ranks 1st amongst 3 active competitors, of which 2 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was SeatFrog, which secured $7.5M in Apr, 2023.

SeatFrog - 2026 Company Profile, Team, Funding, Competitors & Financials

SeatFrog is a series A company based in London (United Kingdom), founded in 2016 by Dirk Stewart and Iain Griffin. It operates as an App-based platform providing train ticket auctioning and booking services. SeatFrog has raised $17.7M in funding from Octopus Ventures and Howzat Partners, with a current valuation of £*****. The company has 3 active competitors, including 2 that are funded. Its top competitors are Rail Online and Rail Pass Now.

Company Details

App-based platform providing train ticket auctioning and booking services. The platform enables users to bid for upgrades and changes on their tickets within 48 hours of their journey. Users can enter their train details and receive notifications for the auction when the process starts. They can participate in the auction and bid for upgrades. The platform offers new tickets, boarding passes, and more. Their apps are available for Android & iOS devices.

Website: seatfrog.com
Social
Email ID: *****@seatfrog.com
Registered Address: WEWORK,1 ST. KATHARINES WAY,LONDON,ENGLAND,E1W 1UN

Key Metrics

Founded Year

2016

Location

London, United Kingdom

Stage

Series A

Total Funding

$17.7M in 4 rounds

Latest Funding Round

Series A, Apr 25, 2023, $*****

Post Money Valuation

£***** as on Sep 06, 2023

Investors

Octopus Ventures & 42 more

Ranked

1^st among 3 active competitors

Employee Count

47 as on May 31, 2026

Similar Companies

ConfirmTkt & 84 more

View SeatFrog's full profile

SeatFrog is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
SEATFROG OPS LIMITED CIN: 10784220 , United Kingdom, Active	May 22, 2017	-	36 (As on Dec 31, 2024)
SEATFROG UK HOLDINGS LIMITED CIN: 11265801 , United Kingdom, Active		-	5 (As on May 31, 2019)

SeatFrog has raised a total funding of $17.7M over 4 rounds. Its first funding round was on May 31, 2016. Its latest funding round was a Series A round on Apr 25, 2023 for $*****. 3 investors participated in its latest round. SeatFrog has 18 institutional investors and 25 angel investors.

Here is the list of recent funding rounds of SeatFrog:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 25, 2023	8662833	Series A	6843983	9434336	1596605	1305196
May 21, 2021	8075744	Series A	3799500	3341552	5490591	2447743
Jul 11, 2018	8457208	Series A	5075078	5899043	Octopus Ventures	Howzat Partners

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View details of SeatFrog's funding rounds and investors

The founders of SeatFrog are Dirk Stewart and Iain Griffin. Iain Griffin is the CEO of SeatFrog.

Here are the details of SeatFrog's key team members:

Dirk Stewart: Co-Founder & CTO of SeatFrog.
Contact Info: 1 email address
Iain Griffin: Co-Founder & CEO of SeatFrog.
Contact Info: 1 email address

View details of SeatFrog's Founder profiles and Board Members

SeatFrog's employee count trend

SeatFrog has 47 employees as of May 26. Here is SeatFrog's employee count trend over the years:

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Top competitors of SeatFrog include Rail Online and Rail Pass Now. Here is the list of Top 10 competitors of SeatFrog, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	SeatFrog 2016, London (United Kingdom), Series A	App-based platform providing train ticket auctioning and booking services	$17.7M	Pembroke VCT, Praetura Ventures & 41 others	60/100
2nd	Rail Online 2021, Sydney (Australia), Seed	Online platform to book train tickets for travelers	$1.75M	Dale Ventures	25/100
3rd	Rail Pass Now 2010, Sydney (Australia), Unfunded	Provider of rail passes for travel on the rail network	-	-	16/100