When was Second Nature Brands founded?

Second Nature Brands was founded in 2020.

Where is Second Nature Brands located?

Second Nature Brands is headquartered in Madison Heights, United States.

How many employees does Second Nature Brands have?

As of Aug 31, 2026, the latest employee count at Second Nature Brands is 168.

Where does Second Nature Brands rank among its competitors?

Second Nature Brands ranks 8th amongst 47 active competitors, of which 4 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Bubs, which secured $2.28M in Jan, 2024.

Who are the top competitors of Second Nature Brands?

Second Nature Brands' top competitors include Once Upon A Farm, Happy Family Brands and Bubs. Among them, Bubs secured the most recent funding round in January, 2024.

Second Nature Brands - 2026 Company Profile & Competitors

Second Nature Brands is an acquired company based in Madison Heights (United States), founded in 2020. It operates as a Brand of organic snacks. The company has 47 active competitors, including 4 funded and 11 that have exited. Its top competitors include companies like Once Upon A Farm, Happy Family Brands and Bubs.

Company Details

Website: secondnaturebrandsus.com
Social

Key Metrics

Founded Year

2020

Location

Madison Heights, United States

Stage

Acquired

Ranked

8^th among 47 active competitors

Employee Count

168 as on Aug 31, 2026

Investment & Acquisitions

Tillamook Country Smoker & 7 more

Similar Companies

Keto Krisp & 24 more

Exit Details

Acquired by CapVest (Apr 26, 2022)

View Second Nature Brands' full profile

Second Nature Brands got acquired by CapVest on Apr 26, 2022.

Click here to take a look at Second Nature Brands's acquisition in detail

Second Nature Brands has not raised any funding rounds yet.

Second Nature Brands' employee count trend

Second Nature Brands has 168 employees as of Aug 26. Here is Second Nature Brands's employee count trend over the years:

Employee count trend for Second Nature Brands

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Top competitors of Second Nature Brands include Once Upon A Farm, Happy Family Brands and Bubs. Here is the list of Top 10 competitors of Second Nature Brands, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Once Upon A Farm 2015, Berkeley (United States), Public	Brand of organic baby food products	$108M	CAVU Consumer Partners, Cambridge Companies SPG ... & 4 others	63/100
2nd	Happy Family Brands 2003, New York City (United States), Acquired	Organic Food for Baby and Kids	$7.63M	Strand Equity Partners, Altin Capital Partners ... & 1 others	49/100
3rd	Bubs 1993, Sydney (Australia), Public	Manufacturer of infant formula and organic baby food products	-	C2 Capital Partners, BMY Group	46/100
4th	Plum Organics 2007, Emeryville (United States), Acquired	Brand of organic nutritious products	-	Foresight Group, Invictus Growth & 10 others	44/100
5th	Keto Krisp 2019, Los Angeles (United States), Funding Raised	Brand of nutritious snack products	-	The Family Fund	37/100
6th	Little Freddie 2014, London (United Kingdom), Acquired	Manufacturer of organic early life nutrition products	-	Greater Bay Area Homeland Investments, Everyi Capital ... & 2 others	36/100
7th	Plum Baby 2006, Maidenhead (United Kingdom), Acquired	Manufacturer of organic baby food and organic toddler food.	$2.21M	Foresight Group, Octopus Ventures & 1 others	36/100
8th	Second Nature Brands 2020, Madison Heights (United States), Acquired	Brand of organic snacks	-	-	31/100
9th	Earth's Best 1985, Boulder (United States), Acquired	Provider of school grounds maintenance and landscaping services	-	North Atlantic Capital	31/100
10th	Whole Kids 2005, Melbourne (Australia), Acquired	Organic snacks brand for kids	$1.74M	ProDesk & 3 others	30/100

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Second Nature Brands has not made any investments yet. Second Nature Brands has made 8 acquisitions.

Here is the list of latest three $acquisitions:

Filter this list

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Jun 08, 2026	Acquisition	Tillamook Country Smoker	1975	Tillamook (United States)
Oct 22, 2024	Acquisition	Voortman	1951	Burlington (Canada)
Sep 28, 2023	Acquisition	Sahale Snacks	2003	Seattle (United States)