When was Secrets de Loly founded?

Secrets de Loly was founded in 2009.

Where is Secrets de Loly located?

Secrets de Loly is headquartered in Paris, France.

Is Secrets de Loly a funded company?

Secrets de Loly is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Secrets de Loly rank among its competitors?

Secrets de Loly ranks 5th amongst 14 active competitors, of which 2 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Prose, which secured $350K in Sep, 2022.

Who are the top competitors of Secrets de Loly?

Secrets de Loly's top competitors include Prose, In Haircare and MakeMyMask. Among them, Prose secured the most recent funding round in September, 2022.

Secrets de Loly - 2026 Company Profile, Team & Competitors

Secrets de Loly is an acquired company based in Paris (France), founded in 2009 by Kelly Massol. It operates as an Online retailer of hair care products for textured hair types. The company has 14 active competitors, including 2 funded and 1 that has exited. Its top competitors include companies like Prose, In Haircare and MakeMyMask.

Company Details

Online retailer of hair care products for textured hair types. The company provides styling, shampoos, conditioners, leave-in treatments, defining products, masks, and hair treatments. It also offers accessories, travel kits, and limited-edition items. The business provides products suitable for babies, children, and adults with wavy, curly, coily, and kinky hair.

Website: www.secretsdeloly.com/
Social
Email ID: *****@secretsdeloly.com

Key Metrics

Founded Year

2009

Location

Paris, France

Stage

Acquired

Ranked

5^th among 14 active competitors

Similar Companies

Moxie Beauty & 526 more

Exit Details

Acquired by Quadrivio Group (Mar 10, 2026)

View Secrets de Loly's full profile

Secrets de Loly got acquired by Quadrivio Group on Mar 10, 2026.

Click here to take a look at Secrets de Loly's acquisition in detail

Secrets de Loly has not raised any funding rounds yet.

The founders of Secrets de Loly is Kelly Massol.

Here are the details of Secrets de Loly's key team members:

Kelly Massol: Founder of Secrets de Loly.

View details of Secrets de Loly's Founder profiles and Board Members

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Secrets de Loly include Prose, In Haircare and MakeMyMask. Here is the list of Top 10 competitors of Secrets de Loly, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Prose 2017, Brooklyn (United States), Series B	Internet-first brand offering customized organic hair care and styling products	$25.3M	Forerunner Ventures, Insight Partners & 11 others	71/100
2nd	In Haircare 2016, Paris (France), Seed	Online subscription platform offering eco-friendly hair care products	-	OBRATORI, CRE Venture Capital & 2 others	28/100
3rd	MakeMyMask 2019, Megeve (France), Funding Raised	Internet first brand offering organic hair care products	-	The Startup Club	27/100
4th	Generik 2004, Paris (France), Funding Raised	Internet first brand of hair products	-	Momentum Invest	26/100
5th	Secrets de Loly 2009, Paris (France), Acquired	Online retailer of hair care products for textured hair types	-	-	23/100
6th	Abyssian Haircare 2017, Paris (France), Unfunded	Brand of hair care products	-	-	17/100
7th	HairCybele 2020, Suresnes (France), Unfunded	Internet-first brand offering hair care products	-	-	16/100
8th	BoteLab Cosmetics 2021, Paris (France), Unfunded	Internet-first brand offering haircare products	-	-	16/100
9th	Sevich 2024, Vitry-sur-seine (France), Unfunded	Offers a range of natural hair care products, including essential oils, hair growth treatments, and vitamins	-	-	16/100
10th	PEX & YAY 2022, Laval (France), Unfunded	Internet first brand offering hair care products	-	-	16/100