When was Self founded?

Self was founded in 2015 and raised its 1st funding round within a year of its incorporation.

Where is Self located?

Self is headquartered in Austin, United States. It is registered at Austin, Texas.

How many employees does Self have?

As of Jun 30, 2026, the latest employee count at Self is 896.

Is Self a funded company?

Self is a funded company, having raised a total of $127M across 9 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Mar 20, 2015.

When was the latest funding round of Self?

Self's latest funding was a $***** Series E round on Sep 16, 2021, with participation from 3 investors. Its primary sector is Alternative Lending. In United States, the Alternative Lending sector has seen $4.33B in funding in 2026 to date.

Where does Self rank among its competitors?

Self ranks 1st amongst 9 active competitors, of which 2 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Self, which secured $50M in Sep, 2021.

Who are the top competitors of Self?

Self's top competitors include Aura, Kovo Credit and Sparrow Card. Among them, Self secured the most recent funding round in September, 2021.

Self - 2026 Company Profile, Team, Funding & Competitors

Company Details

Online marketplace for credit builder loans. It enables users to access loans for building credit scores in order to avail loans and financial products. It features a digital account for accessing loans, building payment history, credit, and more. The application is available on Android and iOS platforms.

Website: www.self.inc/
Social
Email ID: *****@self.inc
Registered Address: Austin, Texas

Key Metrics

Founded Year

2015

Location

Austin, United States

Stage

Series E

Total Funding

$127M in 9 rounds

Latest Funding Round

Series E, Sep 16, 2021, $*****

Investors

Altos Ventures Management & 15 more

Ranked

1^st among 9 active competitors

Employee Count

896 as on Jun 30, 2026

Investment & Acquisitions

RentTrack

Similar Companies

Aura & 23 more

View Self's full profile

Self is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
SELF LENDER, INC. CIN: 473596202 , United States, Active	Mar 02, 2015	-	299 (As on Dec 31, 2024)	-

Self has raised a total funding of $127M over 9 rounds. Its first funding round was on Mar 20, 2015. Its latest funding round was a Series E round on Sep 16, 2021 for $*****. 3 investors participated in its latest round. Self has 16 institutional investors.

Here is the list of recent funding rounds of Self:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 16, 2021	3618064	Series E	3144150	6472748	9922201	8698540
Dec 15, 2020	2453840	Series D	2919226	2182869	1116759	Silverton Partners & 2 more
Feb 19, 2020	9883604	Series C	9166877	2380762	Altos Ventures Management & 1 more	7761390

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View details of Self's funding rounds and investors

The founders of Self is Anthony Dichiara.

Here are the details of Self's key team members:

Anthony Dichiara: Co-Founder of Self.

View details of Self's Founder profiles and Board Members

Self's employee count trend

Self has 896 employees as of Jun 26. Here is Self's employee count trend over the years:

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Top competitors of Self include Aura, Kovo Credit and Sparrow Card. Here is the list of Top 10 competitors of Self, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Self 2015, Austin (United States), Series E	Online marketplace for credit builder loans	$127M	Meritech, Kickstart Fund & 14 others	59/100
2nd	Aura 2012, San Francisco (United States), Series D	Online credit-building loans platform	$83.4M	Revolution Ventures, FJ Labs & 25 others	51/100
3rd	Kovo Credit 2019, Beaverton (United States), Unfunded	Credit building and management platform	-	-	36/100
4th	Sparrow Card Beaverton (United States), Unfunded	Provider of credit cards designed for building personal financial history	-	-	33/100
5th	ModernLend 2014, New York City (United States), Deadpooled	Provides credit builder loans.	$40K	Next Big Ventures, CRCM Ventures & 1 others	29/100
6th	CreditBuilderCard 2016, Denver (United States), Unfunded	Build credit safely and securely with a secured credit card	-	-	24/100
7th	QWALE 2018, New York City (United States), Funding Raised	Online marketplace for credit builder loans	-	Founders' Impact	22/100
8th	ScreeCred 2022, Houston (United States), Funding Raised	Credit-building application for marginalized communities	-	Gener8tor	20/100
9th	Credknowledgy 2021, Las Vegas (United States), Unfunded	AI-based credit repair software for individuals and businesses	-	-	18/100
10th	Resident-Link 2016, Aventura (United States), Unfunded	Rent payment linked with credit monitering and credit building solutions	-	-	18/100