When was Serta founded?

Serta was founded in 1913 and raised its 1st funding round 83 years after it was founded.

Where is Serta located?

Serta is headquartered in Hoffman Estates, United States.

How many employees does Serta have?

As of Mar 01, 2026, the latest employee count at Serta is 1000 - 4999.

Is Serta a funded company?

Serta is a funded company, having raised an undisclosed amount across 2 funding rounds to date. The company's 1st funding round was a $***** Unattributed round, raised on Nov 1996.

When was the latest funding round of Serta?

Serta's latest funding was a $***** PE round on 2005, with participation from 1 investor.

Where does Serta rank among its competitors?

Serta ranks 28th amongst 1787 active competitors, of which 50 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Eight Sleep, which secured $50M in Mar, 2026.

Who are the top competitors of Serta?

Serta's top competitors include Casper, Eight Sleep and Purple. Among them, Eight Sleep secured the most recent funding round in March, 2026.

Serta - 2026 Company Profile, Funding & Competitors

Company Details

Manufacturer and retailer of mattresses and adjustable bed frames. The company offers a variety of mattress types, including innerspring, hybrid, and foam, across several collections with varying levels of support and comfort features. They also sell adjustable bed frames and foundations, providing customers with complete sleep system solutions. The company's online presence facilitates convenient purchasing and includes options for financing and delivery. A warranty is offered on all products.

Website: www.serta.com/
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Email ID: *****@serta.com
Part Of

Key Metrics

Founded Year

1913

Location

Hoffman Estates, United States

Stage

Acquired

Latest Funding Round

PE, 2005, $*****

Investors

Cohesive Capital & 3 more

Ranked

28^th among 1787 active competitors

Employee Count

1,000 - 4,999 as on Mar 01, 2026

Similar Companies

Purple & 636 more

Exit Details

Acquired by Hillhouse (Aug 30, 2021)

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Serta got acquired by Hillhouse on Aug 30, 2021.

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Serta has raised funding over 2 rounds. Its first funding round was on Nov 1996. Its latest funding round was a PE round on 2005 for $*****. 1 investor participated in its latest round. Serta has 4 institutional investors.

Here is the list of recent funding rounds of Serta:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
2005	6469	PE	6702	6987	1033	5050
Nov 1996	5644012	Unattributed	8186458	8865277	5364342	Windjammer Capital Investors

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View details of Serta's funding rounds and investors

Serta's employee count trend

Serta has 1,000 - 4,999 employees as of Mar 26. Here is Serta's employee count trend over the years:

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Top competitors of Serta include Casper, Eight Sleep and Purple. Here is the list of Top 10 competitors of Serta, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Casper 2014, New York City (United States), Acquired	Manufacturer of foam and hybrid mattresses, pillows, and bedding accessories	$340M	IVP, New Enterprise Associates & 56 others	82/100
2nd	Eight Sleep 2014, New York City (United States), Series D	Provider of AI-based internet-first brand of mattress and smart mattress covers	$323M	Y Combinator, StartX & 88 others	80/100
3rd	Purple 1982, Alpine (United States), Acquired	Online platform offering mattresses and sleep products	$10M	Groundupp Ventures, IvyCap Ventures & 3 others	72/100
4th	Leesa 2014, Virginia Beach (United States), Acquired	Award-winning mattresses, bedding, and bases for better sleep and social impact	$36.3M	One Better Ventures, TitleCard Capital & 3 others	67/100
5th	Williams-Sonoma 1956, San Francisco (United States), Public	Multi-specialty retailer of home improvement products	-	Blum Capital, Drona Capital	65/100
6th	Tommy Bahama 1993, Paradise (United States), Series A	Retailer of men's and women's apparel, beachwear, and home goods	-	Grace Beauty Capital, KarpReilly & 1 others	63/100
7th	Ralph Lauren 1967, New York City (United States), Public	Retailer of home goods	-	A-Rod, ConoSur Capital	63/100
8th	Arhaus 1986, Cleveland (United States), Public	Quality home and outdoor furniture crafted with sustainability and global artistry	-	Wingspire Capital, Monroe Capital & 1 others	62/100
9th	Williams-Sonoma 1956, San Francisco (United States), Public	Provider of a premium retailer of cookware, home decor, and gourmet food products, offering high-quality products for cooking, entertaining, and home design	-	Initiative Equity Partners, PJ SOLOMON	60/100
10th	BoConcept 1952, Herning (Denmark), Acquired	Brand of custom home & office furniture	$2.49M	Impact Fund Denmark, Mitiska	60/100
28th	Serta 1913, Hoffman Estates (United States), Acquired	Manufacturer and retailer of mattresses and adjustable bed frames	-	Cohesive Capital, Sinomax USA & 2 others	48/100