When was ServiceTrade founded?

ServiceTrade was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Where is ServiceTrade located?

ServiceTrade is headquartered in Durham, United States.

How many employees does ServiceTrade have?

As of May 31, 2026, the latest employee count at ServiceTrade is 228.

Is ServiceTrade a funded company?

ServiceTrade is a funded company, having raised a total of $120M across 4 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jan 11, 2013.

When was the latest funding round of ServiceTrade?

ServiceTrade's latest funding was a $***** Series C round on Dec 06, 2021, with participation from 3 investors. Its primary sector is Field Force Automation. In United States, the Field Force Automation sector has seen $70.1M in funding in 2026 to date.

Where does ServiceTrade rank among its competitors?

ServiceTrade ranks 4th amongst 179 active competitors, of which 21 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Jobber, which secured $114M in Jan, 2023.

Who are the top competitors of ServiceTrade?

ServiceTrade's top competitors include ServiceTitan, Housecall Pro and Jobber. Among them, Jobber secured the most recent funding round in January, 2023.

ServiceTrade - 2026 Company Profile, Team, Funding & Competitors

ServiceTrade is a series C company based in Durham (United States), founded in 2012. It operates as a Business management software for home service businesses. ServiceTrade has raised $120M in funding from investors like JMI Management, Bull City Venture Partners and Frontier Growth. The company has 179 active competitors, including 21 funded and 29 that have exited. Its top competitors include companies like ServiceTitan, Housecall Pro and Jobber.

Company Details

Business management software for home service businesses. Provides field solutions to contractors and home services businesses with features for scheduling, dispatching, quoting, work orders, routing, photo and data capture with updates to customers.

Website: servicetrade.com
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Key Metrics

Founded Year

2012

Location

Durham, United States

Stage

Series C

Total Funding

$120M in 4 rounds

Latest Funding Round

Series C, Dec 06, 2021, $*****

Investors

JMI Management & 2 more

Ranked

4^th among 179 active competitors

Employee Count

228 as on May 31, 2026

Investment & Acquisitions

Mura & 2 more

Similar Companies

ServiceTitan & 228 more

View ServiceTrade's full profile

ServiceTrade is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
ServiceTrade, Inc. CIN: 0001566751 , United States, Active		$1 - $1M (As on Jan 11, 2013)	-	-
SERVICETRADE, INC CIN: 383893352 , United States, Active	Dec 10, 2012	-	199 (As on Dec 31, 2024)	-

ServiceTrade has raised a total funding of $120M over 4 rounds. Its first funding round was on Jan 11, 2013. Its latest funding round was a Series C round on Dec 06, 2021 for $*****. 3 investors participated in its latest round. ServiceTrade has 3 institutional investors.

Here is the list of recent funding rounds of ServiceTrade:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 06, 2021	3265262	Series C	5798518	1452671	8540907	3124118
Aug 2020	4029675	Series B	4133160	7190714	6711812	6304030
Apr 30, 2015	9639901	Series A	5657581	9505982	9121722	3703900

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View details of ServiceTrade's funding rounds and investors

ServiceTrade's Board of Directors

ServiceTrade's board has 4 active members. William T. Marshall, Jr., Joseph R. Dunn, Marshall A. Reu and Richard C. Tiller are independent board members.

Here is the list of ServiceTrade's board of directors:

Name	Type	Representing	Status	Duration
William T. Marshall, Jr.	Independent board member	-	Current	13y 5m
evcdhad	Independent board member	-	Current	2y 6m
ideqppp	Independent board member	-	Current	7y 4m
jlxcko{	Independent board member	-	Current	3y 1m

ServiceTrade's employee count trend

ServiceTrade has 228 employees as of May 26. Here is ServiceTrade's employee count trend over the years:

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Top competitors of ServiceTrade include ServiceTitan, Housecall Pro and Jobber. Here is the list of Top 10 competitors of ServiceTrade, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	ServiceTitan 2007, Glendale (United States), Public	Business management software for home service providers	$1.1B	Tiger Global Management, ICONIQ Growth & 24 others	80/100
2nd	Housecall Pro 2013, San Diego (United States), Series C	Business management software for home service businesses	$147M	August Capital, Qualcomm & 13 others	74/100
3rd	Jobber 2011, Edmonton (Canada), Series D	Business management tool for home service providers	$191M	Point Nine, Summit Partners & 9 others	73/100
4th	ServiceTrade 2012, Durham (United States), Series C	Business management software for home service businesses	$120M	JMI Management, Bull City Venture Partners ... & 1 others	67/100
5th	FieldEdge 1979, Fort Myers (United States), Acquired	Field service management software to streamline operations and increase profitability	-	GC Partners, Trilogy Search Partners & 7 others	58/100
6th	Tradify 2013, Auckland (New Zealand), Acquired	Provider of job management software for trade businesses and contractors	$10M	Movac, Beachhead Venture Capital & 28 others	56/100
7th	Corrigo 1999, Allen (United States), Acquired	Mobile SaaS-based applications for Field Services	$44.2M	Sierra Ventures, Four Rivers Group & 8 others	56/100
8th	Fergus 2012, Auckland (New Zealand), Series B	Job management software for trade businesses	$16.2M	EVP, Microequities & 10 others	53/100
9th	Field Complete 2008, Atlanta (United States), Seed	Field service management software for home service professionals	$2.65M	Agile Angel, Wonder Ventures & 2 others	51/100
10th	Service Autopilot 2004, Richardson (United States), Acquired	Workforce Management for SMBs	-	-	50/100

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ServiceTrade has acquired 3 companies including Mura, NorthBoundary and ASURiO. ServiceTrade has not made any investments as of now.

Here is the list of its acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Jun 30, 2026	Acquisition	Mura	2024	New York (United States)
Nov 10, 2022	Acquisition	NorthBoundary	1996	Port Orange (United States)
Sep 13, 2022	Acquisition	ASURiO	1990	Boulder (United States)