When was Shinola founded?

Shinola was founded in 2011 and raised its 1st funding round 4 years after it was founded.

Where is Shinola located?

Shinola is headquartered in Detroit, United States.

How many employees does Shinola have?

As of May 31, 2026, the latest employee count at Shinola is 395.

Is Shinola a funded company?

Shinola is a funded company, having raised a total of $235M across 2 funding rounds to date. The company's 1st funding round was a $***** PE round, raised on Jun 23, 2015.

When was the latest funding round of Shinola?

Shinola's latest funding was a $***** PE round on Dec 17, 2018, with participation from 0 investor. Its primary sector is Retail Chains. In United States, the Retail Chains sector has seen $15M in funding in 2026 to date.

Where does Shinola rank among its competitors?

Shinola ranks 39th amongst 149 active competitors, of which 7 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Ashley Stewart, which secured $15M in Feb, 2026.

Who are the top competitors of Shinola?

Shinola's top competitors include American Eagle Outfitters, Gap and True Religion Apparel. Among them, Ashley Stewart secured the most recent funding round in February, 2026.

Shinola - 2026 Company Profile, Team, Funding & Competitors

Shinola is a late stage company based in Detroit (United States), founded in 2011 by Tom Kartsotis. It operates as a Chain of fashionwear stores. Shinola has raised $235M in funding from Revolution and Kresge. The company has 149 active competitors, including 7 funded and 62 that have exited. Its top competitors include companies like American Eagle Outfitters, Gap and True Religion Apparel.

Company Details

Website: www.shinola.com/
Social
Email ID: *****@shinola.com
Phone Number: +1 **********

Key Metrics

Founded Year

2011

Location

Detroit, United States

Stage

Late Stage

Total Funding

$235M in 2 rounds

Latest Funding Round

PE, Dec 17, 2018, $*****

Investors

Revolution & 4 more

Ranked

39^th among 149 active competitors

Employee Count

395 as on May 31, 2026

Similar Companies

H&M & 946 more

View Shinola's full profile

Shinola has raised a total funding of $235M over 2 rounds. Its first funding round was on Jun 23, 2015. Shinola has 4 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Shinola:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 17, 2018	4466080	PE	1786559	8228358	3257058	6485941
Jun 23, 2015	6295312	PE	9604812	5779689	Revolution & 2 more	9422121

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View details of Shinola's funding rounds and investors

The founders of Shinola is Tom Kartsotis.

Here are the details of Shinola's key team members:

Tom Kartsotis: Founder of Shinola.
Tom Lewand: ex-CEO of Shinola.

View details of Shinola's Founder profiles and Board Members

Shinola's employee count trend

Shinola has 395 employees as of May 26. Here is Shinola's employee count trend over the years:

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Top competitors of Shinola include American Eagle Outfitters, Gap and True Religion Apparel. Here is the list of Top 10 competitors of Shinola, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	American Eagle Outfitters 1977, Pittsburgh (United States), Funding Raised	Company offering multi-category fashion products for men and women	-	Terbell Partners, PNC	72/100
2nd	Gap 1969, San Francisco (United States), Unfunded	Internet first brand of casual apparel wear for men and women	-	-	70/100
3rd	True Religion Apparel 2002, Los Angeles (United States), Acquired	Internet first brand of fashion apparel wear for men and women	-	Sagard, STORY3 Capital Partners & 3 others	68/100
4th	Brooks Brothers 1818, New York City (United States), Acquired	Retailer of men's and women's apparel and accessories	-	Wellsfargocapitalfinance, VentureFuel & 1 others	67/100
5th	Casio 1957, Dover (United States), Public	Manufacturer of electronic devices	-	-	66/100
6th	Charming Charlie 2004, Houston (United States), Series C	Retailer of women's apparel, handbags, and accessories	$90.8M	Hancock Park Associates, Second Avenue Capital Partners ... & 3 others	64/100
7th	Tommy Bahama 1993, Paradise (United States), Series A	Retailer of men's and women's apparel, beachwear, and home goods	-	Grace Beauty Capital, KarpReilly & 1 others	64/100
8th	Ashley Stewart 1991, Secaucus (United States), Acquired	Retailer of plus-size women's apparel and accessories	$30.2M	Wingspire Capital, Western Hemishpere Capitals Group ... & 1 others	62/100
9th	Kohl 1962, Menomonee Falls (United States), Public	Family oriented retail store	-	GIC, Sinomax USA	60/100
10th	TORRID 2001, Los Angeles (United States), Public	Provider of plus-size women's apparel and accessories	-	-	59/100
39th	Shinola 2011, Detroit (United States), Late Stage	Chain of fashionwear stores	$235M	WTA Capital, Revolution & 3 others	44/100