When was Shinola founded?

Shinola was founded in 2011 and raised its 1st funding round 4 years after it was founded.

Where is Shinola located?

Shinola is headquartered in Detroit, United States.

How many employees does Shinola have?

As of Sep 30, 2026, the latest employee count at Shinola is 387.

Is Shinola a funded company?

Shinola is a funded company, having raised a total of $235M across 2 funding rounds to date. The company's 1st funding round was a $***** PE round, raised on Jun 23, 2015.

When was the latest funding round of Shinola?

Shinola's latest funding was a $***** PE round on Dec 17, 2018, with participation from 0 investor. Its primary sector is Fashion Accessories. Globally, the Fashion Accessories sector has seen $1.62B in funding in 2026 to date.

Where does Shinola rank among its competitors?

Shinola ranks 2nd amongst 35 active competitors, of which 3 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Shinola, which secured $110M in Dec, 2018.

Who are the top competitors of Shinola?

Shinola's top competitors include Citizen Watch US, Movado and OMEGA. Among them, Shinola secured the most recent funding round in December, 2018.

Shinola - 2026 Company Profile, Team, Funding & Competitors

Shinola is a late stage company based in Detroit (United States), founded in 2011 by Tom Kartsotis. It operates as a Chain of fashionwear stores. Shinola has raised $235M in funding from Revolution and Kresge. The company has 35 active competitors, including 3 funded and 1 that has exited. Its top competitors include companies like Citizen Watch US, Movado and OMEGA.

Company Details

Website: www.shinola.com/
Social
Email ID: *****@shinola.com
Phone Number: +1 **********

Key Metrics

Founded Year

2011

Location

Detroit, United States

Stage

Late Stage

Total Funding

$235M in 2 rounds

Latest Funding Round

PE, Dec 17, 2018, $*****

Investors

Revolution & 4 more

Ranked

2^nd among 35 active competitors

Employee Count

387 as on Sep 30, 2026

Similar Companies

Citizen Watch US & 254 more

View Shinola's full profile

Shinola has raised a total funding of $235M over 2 rounds. Its first funding round was on Jun 23, 2015. Shinola has 4 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Shinola:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 17, 2018	5039091	PE	5775967	5760746	5258211	9379865
Jun 23, 2015	4094779	PE	3356468	8543131	Revolution & 2 more	7850559

Access funding benchmarks and valuations. Sign up today!

View details of Shinola's funding rounds and investors

The founders of Shinola is Tom Kartsotis.

Here are the details of Shinola's key team members:

Tom Kartsotis: Founder of Shinola.
Tom Lewand: ex-CEO of Shinola.

View details of Shinola's Founder profiles and Board Members

Shinola's employee count trend

Shinola has 387 employees as of Sep 26. Here is Shinola's employee count trend over the years:

Uncover Shinola's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Shinola include Citizen Watch US, Movado and OMEGA. Here is the list of Top 10 competitors of Shinola, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Citizen Watch US 1930, New York City (United States), Public	Manufacturer of in-house manufactured watches	-	-	61/100
2nd	Shinola 2011, Detroit (United States), Late Stage	Chain of fashionwear stores	$235M	WTA Capital, Revolution & 3 others	58/100
3rd	Movado 1881, New York City (United States), Unfunded	Luxury watch brand	-	-	53/100
4th	OMEGA 1848, Basel (Switzerland), Unfunded	Manufacturer of luxury Swiss watches	-	-	50/100
5th	G-SHOCK 1983, Morristown (United States), Unfunded	Provider of comprehensive healthcare services and resources	-	-	44/100
6th	Hamilton Watch 1892, Lancaster (United States), Unfunded	Manufacturer of men's and women's Swiss-made watches	-	-	42/100
7th	The 1916 Company 1916, Bala Cynwyd (United States), Funding Raised	Brand of watches and fine jewelry	-	CMIA Capital Partners	36/100
8th	Bulova 1875, New York City (United States), Unfunded	Designer and manufacturer of high-end watches	-	-	29/100
9th	Invicta Watch 1837, Hollywood (United States), Unfunded	Manufacturer of diverse watch collections	-	-	26/100
10th	Luminox 1989, Mill Valley (United States), Unfunded	Manufacturer of high-performance, luminous watches	-	-	25/100