Signal - About the company
Signal is an acqui-hired company based in Chicago (United States), founded in 2009. It operates as a Cross Channel Marketing Technology. Signal has raised $95.7M in funding from investors like Tomorrow Ventures, Yahoo Japan and Techstars. The company has 525 active competitors, including 86 funded and 84 that have exited. Its top competitors include companies like Signal AI, Metricool and Acxiom.
Company Details
Signal (formerly Brighttag) provides real-time, cross-channel marketing technology. The Signal Open Data Platform helps marketers collect data from any offline or online source, synchronize the data across all touchpoints, and distribute it to any marketing or analytics endpoint, all in real time. The platform is ecosystem-neutral and makes data and marketing technologies work better together for increased engagement, loyalty and conversions. Claims to run on 45,000 digital properties in 158 countries, supporting top brands that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, DeVry University, GAP, JetBlue Airways, Macy’s, 1-800-Flowers, Starcom MediaVest Group, Starwood Hotels and Resorts. Has acquired Signal (in Apr 2014) and SiteTagger (in Aug 2012).
- Website
- signal.co
- Social
- Registered Address
- Chicago, Illinois
Key Metrics
Founded Year
2009
Location
Chicago, United States
Stage
Acqui-Hired
Total Funding
$95.7M in 9 rounds
Latest Funding Round
Investors
Ranked
111th among 525 active competitors
Employee Count
50 - 199 as on Mar 01, 2026
Legal entities associated with Signal
Signal is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
SIGNAL DIGITAL INC. CIN: 270979507 , United States, Active | Dec 26, 999 | - | 35 (As on Dec 31, 2019) | - |
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Signal's funding and investors
Signal has raised a total funding of $95.7M over 9 rounds. Its first funding round was on Aug 25, 2010. Its latest funding round was a Series E round on 2019 for $*****. 1 investor participated in its latest round. Signal has 11 institutional investors.
Here is the list of recent funding rounds of Signal:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
2019 | 3776 | Series E | 6760 | 5190 | 7870 | 4706 |
Jun 07, 2016 | 3269697 | Series E | 5970010 | 4466136 | 2951942 | |
Mar 08, 2016 | 3729672 | Series D | 6486849 | 7116673 | 6819924 | 3910992 |
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Signal's founders and board of directors
Founder? Claim ProfileSignal's employee count trend
Signal has 50 - 199 employees as of Mar 26. Here is Signal's employee count trend over the years:
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Signal's Competitors and alternates
Top competitors of Signal include Signal AI, Metricool and Acxiom. Here is the list of Top 10 competitors of Signal, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Signal AI 2013, London (United Kingdom), Series E | Provider of software analyzing media data for risk management insights | $268M | 72/100 | |
2nd | Provider of a platform for social media management and analytics | $4.86M | 68/100 | ||
3rd | Acxiom 1969, Little Rock (United States), Public | AI based marketing data management platform | - | 67/100 | |
4th | Launchmetrics 2006, New York City (United States), Acquired | Provider of Brand Performance Solutions | $54.8M | 66/100 | |
5th |  Memo 2018, New York City (United States), Acquired | PR analytics and insights solutions for enterprises | $17M | 65/100 | |
6th | Social analytics tool to discover content and trending topics | $22.7M | 65/100 | ||
7th | TapClicks 2011, San Jose (United States), Series A | Provider of marketing operations platform with reporting, analytics, and workflow tools | $23.5M | 65/100 | |
8th | Provider of a platform for marketing data integration and intelligence | $166M | 62/100 | ||
9th | Brand24 2010, Daytona Beach (United States), Acquired | AI based social media monitoring tool for businesses | $485K | 62/100 | |
10th |  PeakMetrics 2017, Los Angeles (United States), Series A | Brand monitoring and competitor tracking solutions | $18.2M | 61/100 | |
111th | Signal 2009, Chicago (United States), Acqui-Hired | Cross Channel Marketing Technology | $95.7M | 34/100 |
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Signal's Investments and acquisitions
Signal has made no investments or acquisitions yet.
Reports related to Signal
Here is the latest report on Signal's geography:
News related to Signal
Filter this list•
Progress Partners Advises Signal on Its Sale to TransUnionNewswire•Sep 25, 2020•Signal, TransUnion, Progress Partners
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TransUnion buys Signal to bolster marketing capabilitiesSeeking Alpha•Aug 17, 2020•TransUnion, Signal
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Signal Appoints James (Jay) Stocki as Chief Operating Officertechnology-signals.com•Mar 21, 2019•Signal
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Signal On-boards Joe Doran as Chief Identity Officer, Strengthens Its Identity Resolution LeadershipMarTech Advisor•Mar 12, 2019•Signal
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Signal partners with Adobe Audience Manager to enhance customer experienceMobile Marketing Magazine•Dec 06, 2018•Signal, Adobe
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