Simba - About the company
Simba is a series B company based in London (United Kingdom), founded in 2015 by Steve Reid and James William Cox. It operates as a Manufacturer of mattresses beds pillows duvets toppers and sleep accessories. Simba has raised $229M in funding from investors like JamJar Investments, Numis and Cartesian Capital Group, with a current valuation of $*****. The company has 40 active competitors, including 1 funded and 4 that have exited. Its top competitors include companies like Casper, eve sleep and Nectar.
Company Details
Manufacturer of mattresses beds pillows duvets toppers and sleep accessories. Products include hybrid mattresses featuring foam and spring layers alongside various bedding items such as duvets and pillows. The business provides sleep products designed for comfort and support. Additional offerings include refurbished items and protective covers for mattresses and bed frames.
- Website
- simbasleep.com
- Registered Address
- 2 Temple Back East, Temple Quay, Bristol, United Kingdom, BS1 6EG
Key Metrics
Founded Year
2015
Location
London, United Kingdom
Stage
Series B
Total Funding
$229M in 11 rounds
Latest Funding Round
Post Money Valuation
$***** as on Jan 03, 2020
Investors
Ranked
2nd among 40 active competitors
Annual Revenue
£0 - £1M as on Dec 31, 2024
Employee Count
73 as on Sep 30, 2026
Legal entities associated with Simba
Simba is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
SIMBA SLEEP LTD CIN: 0700.204.990 , Belgium, Active | May 01, 2017 | - | - | - |
SIMBA SLEEP LIMITED CIN: 09703422 , United Kingdom, Active | Jul 26, 2015 | £0 - £1M (As on Dec 31, 2024) | 52 (As on Dec 31, 2020) |
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Simba's funding and investors
Simba has raised a total funding of $229M over 11 rounds. Its latest funding round was a Series B round on Jan 03, 2020 for $*****. 1 investor participated in its latest round. Simba has 31 institutional investors and 17 angel investors.
Here is the list of recent funding rounds of Simba:
Filter this list
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jan 03, 2020 | 9098942 | Series B | 1644658 | 6564891 | 2005767 | 2564844 |
Oct 11, 2019 | 4699147 | Series B | 5577408 | 3646162 | 8113134 | 3494341 |
Mar 07, 2019 | 8184180 | Series B | 8931760 | 1544753 | 4652187 | 4246220 |
View details of Simba's funding rounds and investors
Simba's founders and board of directors
Founder? Claim ProfileThe founders of Simba are Steve Reid and James William Cox.
Here are the details of Simba's key team members:
- Steve Reid: Co-Founder of Simba and founder of 1 other company. They are also an angel investor in 1 startup and serve on the board of 1 company.
- James William Cox: Founder & CEO of Simba. They are also an angel investor in 1 startup and serve on the board of 1 company.
Simba's Board of Directors
Simba's board has 9 active members. Andrew McClements, Steve Reid, James William Cox and Allan Leighton are part of team and Thomas Alfred Teichman, Nicholas Pinks, Nigel Williams, Peter Michael and Nam Trinh are independent board members.Here is the list of Simba's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 10y 10m | |
joxwuez | Team | - | Past | 8y 7m |
Investor | - | Current | 11y 0m | |
Investor | - | Current | 7y 5m | |
Independent board member | - | Current | 10y 6m | |
pcyhebw | Independent board member | - | Current | 1y 1m |
kkebesn | Independent board member | - | Current | 4y 7m |
twelpai | Independent board member | - | Current | 4y 9m |
zcajlff | Independent board member | - | Current | 7y 4m |
qvwzb{k | Independent board member | - | Past | 2y 5m |
lzhkmng | Independent board member | - | Past | 5y 4m |
jjidrzm | Independent board member | - | Past | 2y 9m |
grijpxr | Independent board member | - | Past | 4y 8m |
efkpssv | Independent board member | - | Past | 9y 8m |
ymmmc{{ | Independent board member | - | Past | 1y 3m |
View details of Simba's Founder profiles and Board Members
Simba's employee count trend
Simba has 73 employees as of Sep 26. Here is Simba's employee count trend over the years:
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Simba's Competitors and alternates
Top competitors of Simba include Casper, eve sleep and Nectar. Here is the list of Top 10 competitors of Simba, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Casper 2014, New York City (United States), Acquired | Manufacturer of foam and hybrid mattresses, pillows, and bedding accessories | $340M | 82/100 | |
2nd | Simba 2015, London (United Kingdom), Series B | Manufacturer of mattresses beds pillows duvets toppers and sleep accessories | $229M | 61/100 | |
3rd | eve sleep 2014, London (United Kingdom), Acquired | Brand of mattress, pillow, and furniture products | $23M | 48/100 | |
4th | Nectar 2018, Milton Keynes (United Kingdom), Unfunded | Internet first brand offering mattress | - | - | 28/100 |
5th | Duvalay 2003, Heckmondwike (United Kingdom), Unfunded | Internet-first brand offering mattresses | - | - | 26/100 |
6th | Sleepeezee 1924, Kent (United Kingdom), Acquired | Manufacturer, importer, and supplier of a variety of bedding products such as mattresses | - | 26/100 | |
7th | The Better Sleep 2010, Todmorden (United Kingdom), Unfunded | Online platform offering a range of luxury home textiles and sleep-related products | - | - | 24/100 |
8th | Pretty Little Bed 2017, Manchester (United Kingdom), Unfunded | Online retailer of bedding and home textiles | - | - | 24/100 |
9th | Richard Haworth 1876, Radcliffe (United Kingdom), Unfunded | Wholesale supplier of bed, bath, and table linen | - | - | 23/100 |
10th | Ergoflex 2006, Newcastle Upon Tyne (United Kingdom), Unfunded | Manufacturer of memory foam mattresses, pillows, and bedding protectors | - | - | 22/100 |
Looking for more details on Simba's competitors? Click here to see the top ones
Simba's Investments and acquisitions
Simba has made no investments or acquisitions yet.
Reports related to Simba
Here is the latest report on Simba's sector:
News related to Simba
Media has covered Simba for 1 event in last 1 year, It was about partnerships.
•
Snap Finance UK: Simba Sleep Partnership Drives Tenfold Increase in Loan Approvals and 50% AOV LiftThe Fintech Times•Aug 12, 2026•Simba, Snap Finance UK
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Simba becomes the first UK-born sleep brand to be awarded Certified B Corporation®The Retail Bulletin•Mar 05, 2023•Simba
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London-based Simba raises €21.5 million to become the world’s number one sleep brandEU-Startups•Jan 03, 2020•Simba, Cartesian Capital Group
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Eve Sleep cancels Simba merger talks as it warns of revenue hitCity A.M.•Sep 20, 2019•eve sleep, Simba
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Simba and Cuckooz join up to improve sleep wellness with womb-like 'sanctuary' in Londonleisuremanagement•Jan 22, 2019•cuckooz.co.uk, Simba
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Mahabis rescued by mattress entrepreneur, sees huge potentialFashion Network•Jan 18, 2019•Mahabis, YYX Capital, Simba
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