When was Simply founded?

Simply was founded in 2015 and raised its 1st funding round 3 years after it was founded.

Where is Simply located?

Simply is headquartered in Cape Town, South Africa.

Who is the current CEO of Simply?

Anthony Miller of Simply. They have also founded 1 company.

How many employees does Simply have?

As of May 31, 2026, the latest employee count at Simply is 60.

Is Simply a funded company?

Simply is a funded company, having raised an undisclosed amount across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Oct 16, 2018.

When was the latest funding round of Simply?

Simply's latest funding was a $***** Seed round on Oct 18, 2023, with participation from 1 investor.

Where does Simply rank among its competitors?

Simply ranks 5th amongst 15 active competitors, of which 2 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Simply, which secured an undisclosed amount in Oct, 2023.

Who are the top competitors of Simply?

Simply's top competitors include Sanlam, RCS and MMI Holdings. Among them, Simply secured the most recent funding round in October, 2023.

Simply - 2026 Company Profile, Team, Funding & Competitors

Company Details

Website: simply.co.za
Email ID: *****@simply.co.za
Phone Number: +27 **********

Key Metrics

Founded Year

2015

Location

Cape Town, South Africa

Stage

Seed

Latest Funding Round

Seed, Oct 18, 2023, $*****

Investors

Hollard & 1 more

Ranked

5^th among 15 active competitors

Employee Count

60 as on May 31, 2026

Similar Companies

Life Insurance Corporation of India & 1441 more

View Simply's full profile

Simply has raised funding over 2 rounds. Its first funding round was on Oct 16, 2018. Its latest funding round was a Seed round on Oct 18, 2023 for $*****. 1 investor participated in its latest round. Simply has 2 institutional investors.

Here is the list of recent funding rounds of Simply:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 18, 2023	2865088	Seed	5097853	2056724	5881525	8106219
Oct 16, 2018	6211901	Seed	6495400	6772256	2290093	Yellowwood

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View details of Simply's funding rounds and investors

The founders of Simply are Anthony Miller and Shaun Dippnall. Anthony Miller is the CEO of Simply.

Here are the details of Simply's key team members:

Anthony Miller: Co-Founder & CEO of Simply.
Shaun Dippnall: Co-Founder of Simply.

View details of Simply's Founder profiles and Board Members

Simply's employee count trend

Simply has 60 employees as of May 26. Here is Simply's employee count trend over the years:

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Top competitors of Simply include Sanlam, RCS and MMI Holdings. Here is the list of Top 10 competitors of Simply, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Sanlam 1918, Bellville (South Africa), Public	Provider of life insurance services	-	-	66/100
2nd	RCS 1999, Cape Town (South Africa), Unfunded	Provider of consumer finance solutions including credit cards, loans, and insurance products	-	-	45/100
3rd	MMI Holdings 2010, Centurion (South Africa), Funding Raised	Life insurance carrier	-	Rand Merchant Investment Holdings, WDB Investment Holdings ... Read more	35/100
4th	Assupol 1913, Pretoria (South Africa), Acquired	Life insurance company	-	WDB Investment Holdings	32/100
5th	Simply 2015, Cape Town (South Africa), Seed	Life insurance carrier	-	Hollard, Yellowwood	29/100
6th	1Life 2006, Centurion (South Africa), Funding Raised	Life insurance carrier	-	Telesure Investment Holdings	29/100
7th	Standard General 1948, Pretoria (South Africa), Acquired	Life insurance firm	-	-	27/100
8th	Nobuntu 2017, Sandton (South Africa), Seed	Funeral insurance firm	$50K	Investec, DFS Lab & 1 others	27/100
9th	Capital Legacy 2012, Sandton (South Africa), Funding Raised	Provider of estate planning and legacy planning	-	ARC Investments	21/100
10th	JM Busha 2000, Johannesburg (South Africa), Unfunded	Provider of investment management and life insurance products	-	-	21/100