Smalls - About the company
Smalls is a series B company based in New York City (United States), founded in 2016 by Matthew Michaelson and Calvin Bohn. It operates as an Internet first Brand of fresh, human-grade cat food delivered monthly to customers. Smalls has raised $34M in funding from investors like Left Lane Capital, Founder Collective and Digitalis Ventures. The company has 17 active competitors, including 5 funded and 2 that have exited. Its top competitors include companies like JustFoodForDogs, PawCo and Bundle x Joy.
Company Details
Internet first Brand of fresh, human-grade cat food delivered monthly to customers. The company offers gently cooked food formulated to provide optimal nutrition for cats. Customers can complete a quiz to determine the best food plan. The business also provides goods for cats and their owners.
- Website
- www.smalls.com/
- Social
- Email ID
- *****@smallsforsmalls.com
- Phone Number
- +1 **********
Key Metrics
Founded Year
2016
Location
New York City, United States
Stage
Series B
Total Funding
$34M in 3 rounds
Latest Funding Round
Investors
Ranked
2nd among 17 active competitors
Employee Count
128 as on Sep 30, 2026
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Smalls's funding and investors
Smalls has raised a total funding of $34M over 3 rounds. Its first funding round was on 2016. Its latest funding round was a Series B round on Mar 28, 2023 for $*****. 8 investors participated in its latest round. Smalls has 18 institutional investors and 1 angel investor.
Here is the list of recent funding rounds of Smalls:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Mar 28, 2023 | 6568225 | Series B | 9150282 | 5097455 | 5718869 | 8096474 |
Aug 05, 2020 | 5388336 | Series A | 6676091 | 2978379 | 7243130 | |
2016 | 4640 | Seed | 8979 | 5101 | 8623 |
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Smalls' founders and board of directors
Founder? Claim ProfileThe founders of Smalls are Matthew Michaelson and Calvin Bohn. Matthew Michaelson is the CEO of Smalls.
Here are the details of Smalls' key team members:
- Matthew Michaelson: Co-Founder & CEO of Smalls and founder of 1 other company.
- Calvin Bohn: Former Co-Founder of Smalls. Contact Info: 1 email address
View details of Smalls's Founder profiles and Board Members
Smalls' employee count trend
Smalls has 128 employees as of Sep 26. Here is Smalls's employee count trend over the years:
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Smalls's Competitors and alternates
Top competitors of Smalls include JustFoodForDogs, PawCo and Bundle x Joy. Here is the list of Top 10 competitors of Smalls, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | JustFoodForDogs 2011, Irvine (United States), Series C | Internet first brand offering pet foods | $97.5M | 56/100 | |
2nd |  Smalls 2016, New York City (United States), Series B | Internet first Brand of fresh, human-grade cat food delivered monthly to customers | $34M | 58/100 | |
3rd |  PawCo 2021, San Francisco (United States), Seed | Online retailer of fresh and healthy meals, treats, and toppers | $2M | 49/100 | |
4th |  Bundle x Joy 2021, Phoenix (United States), Seed | Interet first brand offering subscription based food for dogs | $1.56M | 48/100 | |
5th |  Bow Wow Labs 2016, Novato (United States), Funding Raised | Internet first brand of dog chew sticks | - | 38/100 | |
6th | KitNipBox 2013, New York City (United States), Acquired | Online subscription-based platform offering pet supplies | - | - | 29/100 |
7th |  Cat Person 2020, New York City (United States), Acquired | Provider of grain free cat food for feline companions | - | - | 29/100 |
8th |  Nacho Eats 2019, New York City (United States), Series B | Internet first brand of cat food products | $29.1M | - | 26/100 |
9th | Lucky Dog Cuisine 2008, Hardeeville (United States), Unfunded | Manufacturer of natural dog food & treats | - | - | 25/100 |
10th | My Fancy Feast 2020, Neenah (United States), Unfunded | Platform offering customized wet cat food variety packs | - | - | 25/100 |
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Smalls's Investments and acquisitions
Smalls has made no investments or acquisitions yet.
Reports related to Smalls
Here is the latest report on Smalls's sector:
News related to Smalls
Filter this listMedia has covered Smalls for a total of 6 events in the last 1 year, 3 of them have been about partnerships and 2 about company updates.
•
Smalls Partners with Supreme Pet to Distribute Fresh Cat Nutrition in South Central USPet Age•Aug 11, 2026•Smalls
•
Smalls Cat Food Partners with Fauna, Expands Distribution to NY, NJ, CTPet Age•Feb 17, 2026•Smalls, Fauna
•
Cat-Only Fresh Food Brand Smalls Launches Functional, Lickable & Shelf-Stable Cat TreatsPet Age•Oct 29, 2025•Smalls
•
Smalls Fresh Cat Food Now Available at Mud Bay Retail Stores in Pacific NorthwestPet Age•Oct 07, 2025•Smalls, Mud Bay
•
Smalls Appoints Nate Kredich as New COO to Oversee Retail ExpansionPet Food Processing•Sep 25, 2025•Smalls, The Honest Kitchen, Himalayan
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Smalls Closes Series B-1 Round Led by Forecast Labsrochesterfirst.com•Jun 06, 2023•Smalls, Left Lane Capital
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Smalls has closed a $19 million round to become the market leader in cat-focused software.Silicon Valley Journals•Mar 29, 2023•Smalls, Left Lane Capital, Valor Capital Group, 301 INC and 4 others
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Smalls secures $19 million in latest investment roundPet Food Processing•Mar 28, 2023•Smalls, Companion Fund, Left Lane Capital, Valor Capital Group and 4 others
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Fresh funding gives cat food brand Smalls avenue into retail for the first timeTechCrunch+•Mar 28, 2023•Smalls, Companion Fund, Left Lane Capital, Valor Capital Group and 4 others
•
Smalls Closes $19 Million Round to Become Market Leader in Cat-Focused, Recession-Proof Pet CategoryBusiness Wire•Mar 28, 2023•Smalls, Left Lane Capital
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