When was Smalls founded?

Smalls was founded in 2016 and raised its 1st funding round within a year of its incorporation.

Where is Smalls located?

Smalls is headquartered in New York City, United States.

Who is the current CEO of Smalls?

Matthew Michaelson of Smalls. They have also founded 1 company.

How many employees does Smalls have?

As of Jul 31, 2026, the latest employee count at Smalls is 125.

Is Smalls a funded company?

Smalls is a funded company, having raised a total of $34M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2016.

When was the latest funding round of Smalls?

Smalls' latest funding was a $***** Series B round on Mar 28, 2023, with participation from 8 investors.

Where does Smalls rank among its competitors?

Smalls ranks 2nd amongst 17 active competitors, of which 5 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Nacho Eats, which secured $10.1M in Apr, 2024.

Who are the top competitors of Smalls?

Smalls' top competitors include JustFoodForDogs, PawCo and Bundle x Joy. Among them, Nacho Eats secured the most recent funding round in April, 2024.

Smalls - 2026 Company Profile, Team, Funding & Competitors

Company Details

Internet first Brand of fresh, human-grade cat food delivered monthly to customers. The company offers gently cooked food formulated to provide optimal nutrition for cats. Customers can complete a quiz to determine the best food plan. The business also provides goods for cats and their owners.

Website: www.smalls.com/
Social
Email ID: *****@smallsforsmalls.com
Phone Number: +1 **********

Key Metrics

Founded Year

2016

Location

New York City, United States

Stage

Series B

Total Funding

$34M in 3 rounds

Latest Funding Round

Series B, Mar 28, 2023, $*****

Investors

Left Lane Capital & 18 more

Ranked

2^nd among 17 active competitors

Employee Count

125 as on Jul 31, 2026

Similar Companies

KatKin & 5 more

View Smalls' full profile

Smalls has raised a total funding of $34M over 3 rounds. Its first funding round was on 2016. Its latest funding round was a Series B round on Mar 28, 2023 for $*****. 8 investors participated in its latest round. Smalls has 18 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Smalls:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 28, 2023	8224638	Series B	5769563	7573660	7420379	4009587
Aug 05, 2020	1283541	Series A	9378368	2655406	9149266	Founder Collective & 1 more
2016	9047	Seed	3331	8435	4075	Lakehouse Ventures

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View details of Smalls's funding rounds and investors

The founders of Smalls are Matthew Michaelson and Calvin Bohn. Matthew Michaelson is the CEO of Smalls.

Here are the details of Smalls' key team members:

Matthew Michaelson: Co-Founder & CEO of Smalls and founder of 1 other company.
Calvin Bohn: Former Co-Founder of Smalls.
Contact Info: 1 email address

View details of Smalls's Founder profiles and Board Members

Smalls' employee count trend

Smalls has 125 employees as of Jul 26. Here is Smalls's employee count trend over the years:

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Top competitors of Smalls include JustFoodForDogs, PawCo and Bundle x Joy. Here is the list of Top 10 competitors of Smalls, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	JustFoodForDogs 2011, Irvine (United States), Series C	Internet first brand offering pet foods	$97.5M	L Catterton, Balance Point Capital	56/100
2nd	Smalls 2016, New York City (United States), Series B	Internet first Brand of fresh, human-grade cat food delivered monthly to customers	$34M	Imaginary, Forecast Labs & 17 others	55/100
3rd	PawCo 2021, San Francisco (United States), Seed	Online retailer of fresh and healthy meals, treats, and toppers	$2M	Elevate Ventures & 1 others	49/100
4th	Bundle x Joy 2021, Phoenix (United States), Seed	Interet first brand offering subscription based food for dogs	$1.56M	Leap Venture Studio, Companion Fund & 5 others	48/100
5th	Bow Wow Labs 2016, Novato (United States), Funding Raised	Internet first brand of dog chew sticks	-	Keiretsu Forum, FORBventures	47/100
6th	KitNipBox 2013, New York City (United States), Acquired	Online subscription-based platform offering pet supplies	-	-	30/100
7th	Cat Person 2020, New York City (United States), Acquired	Provider of grain free cat food for feline companions	-	-	28/100
8th	Nacho Eats 2019, New York City (United States), Series B	Internet first brand of cat food products	$29.1M	-	26/100
9th	Lucky Dog Cuisine 2008, Hardeeville (United States), Unfunded	Manufacturer of natural dog food & treats	-	-	25/100
10th	My Fancy Feast 2020, Neenah (United States), Unfunded	Platform offering customized wet cat food variety packs	-	-	25/100