When was Smartbox founded?

Smartbox was founded in 2003 and raised its 1st funding round within a year of its incorporation.

Where is Smartbox located?

Smartbox is headquartered in Courbevoie, France. It is registered at 390, Amager Strandvej, Kastrup, 2770.

How many employees does Smartbox have?

As of Sep 30, 2026, the latest employee count at Smartbox is 800.

Is Smartbox a funded company?

Smartbox is a funded company, having raised an undisclosed amount across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2003.

When was the latest funding round of Smartbox?

Smartbox's latest funding was a $***** Conventional Debt round on Dec 14, 2017, with participation from 4 investors.

Where does Smartbox rank among its competitors?

Smartbox ranks 1st amongst 3 active competitors, none of which are funded.

Smartbox - 2026 Company Profile, Team, Funding & Competitors

Q: Is Smartbox an acquired company?

Smartbox got acquired by Moonpig on May 24, 2022.

Smartbox is an acquired company based in Courbevoie (France), founded in 2003 by Pierre-Edouard Stérin and Paul Boursier. It operates as a Smartbox is a portal for gift boxes focusing on experiences.. Smartbox has raised an undisclosed amount in funding. The company has 3 active competitors, including 2 that have exited. Its top competitors are VIVABOX and Wonderbox.

Company Details

Smartbox is a gift experience portal operating in over 10 countries. They claim to have a selection of more than 10k outdoor activities including fine restaurants, spas, hotels, adventure, aerobatic flights, etc. Smartbox group sold over 5M experiences gifts in 2014 and achieved a turnover of 400M euros.

Website: www.smartbox.com/
Social
Registered Address: 390, Amager Strandvej, Kastrup, 2770

Key Metrics

Founded Year

2003

Location

Courbevoie, France

Stage

Acquired

Latest Funding Round

Conventional Debt, Dec 14, 2017, $*****

Investors

Otium Capital & 6 more

Ranked

1^st among 3 active competitors

Employee Count

800 as on Sep 30, 2026

Investment & Acquisitions

Live It & 3 more

Similar Companies

Virgin Experience Days & 104 more

Exit Details

Acquired by Moonpig (May 24, 2022)

View Smartbox's full profile

Smartbox is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
Smartbox Group Denmark A/S CIN: 29804133 , Denmark, Active	Dec 19, 2006	-	-

Smartbox got acquired by Moonpig on May 24, 2022 at an acquisition amount of $*****.

Click here to take a look at Smartbox's acquisition in detail

Smartbox has raised funding over 2 rounds. Its first funding round was on 2003. Its latest funding round was a Conventional Debt round on Dec 14, 2017 for $*****. 4 investors participated in its latest round. Smartbox has 7 institutional investors.

Here is the list of recent funding rounds of Smartbox:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 14, 2017	4369439	Conventional Debt	2481540	8269460	5354864	4910494
2003	2989	Seed	4968	4592	7091	Otium

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View details of Smartbox's funding rounds and investors

The founders of Smartbox are Pierre-Edouard Stérin and Paul Boursier.

Here are the details of Smartbox's key team members:

Pierre-Edouard Stérin: Founder and Owner of Smartbox and founder of 2 other companies, Otium Capital and Fonds du Bien Commun. They are also an angel investor in 1 startup.
Paul Boursier: Founder of Smartbox. They are also an angel investor in 1 startup.

View details of Smartbox's Founder profiles and Board Members

Smartbox's employee count trend

Smartbox has 800 employees as of Sep 26. Here is Smartbox's employee count trend over the years:

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Top competitors of Smartbox include VIVABOX and Wonderbox. Here is the list of Top 10 competitors of Smartbox, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Smartbox 2003, Courbevoie (France), Acquired	Smartbox is a portal for gift boxes focusing on experiences.	-	Otium Capital, UBS & 5 others	68/100
2nd	VIVABOX 2006, Paris (France), Acquired	Online platform offering gift experience	-	-	28/100
3rd	Wonderbox 1999, Paris (France), Unfunded	Online gifting platform offering experiences as gifts	-	-	26/100

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Smartbox has not made any investments yet. Smartbox has made 4 acquisitions.

Here is the list of latest three $acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Sep 05, 2023	Acquisition	Live It	2010	Stockholm (Sweden)
Aug 14, 2023	Acquisition	Truestory	2012	Hojbjerg (Denmark)
Apr 07, 2016	Acquisition	Emozione3	2009	Verona (Italy)