When was Smartify founded?

Smartify was founded in 2015 and raised its 1st funding round 1 year after it was founded.

Where is Smartify located?

Smartify is headquartered in London, United Kingdom. It is registered at 12 FROBISHER ROAD,12 FROBISHER ROAD,LONDON,ENGLAND,N8 0QS.

Which legal entities is Smartify associated with?

Smartify is associated with SMARTIFY HOLDINGS LTD and 3 others.

How many employees does Smartify have?

As of Aug 31, 2026, the latest employee count at Smartify is 37.

Is Smartify a funded company?

Smartify is a funded company, having raised a total of $3.19M across 6 funding rounds to date. The company's 1st funding round was a $***** Grant (prize money) round, raised on Oct 04, 2016.

When was the latest funding round of Smartify?

Smartify's latest funding was a $***** Seed round on Jan 30, 2025, with participation from 2 investors.

Where does Smartify rank among its competitors?

Smartify ranks 1st amongst 78 active competitors, of which 2 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Smartify, which secured $1.87M in Jan, 2025.

Who are the top competitors of Smartify?

Smartify's top competitors include Guru Experience, Hearonymus and CloudGuide. Among them, Smartify secured the most recent funding round in January, 2025.

Smartify - 2026 Company Profile, Team, Funding, Competitors & Financials

Smartify is a seed company based in London (United Kingdom), founded in 2015 by Ron Vrijmoet, Nick Mueller and Thanos Kokkiniotis. It operates as a Provider of interactive content-based mobile guide and local event discovery platform. Smartify has raised $3.19M in funding from Pembroke VCT and Metavallon. The company has 78 active competitors, including 2 funded and 1 that has exited. Its top competitors include companies like Guru Experience, Hearonymus and CloudGuide.

Company Details

Provider of interactive content-based mobile guide and local event discovery platform. It allows users to scan and identify artworks, museums and search for the art collection from the galleries. It enables users to manage event communities and connect with venues and artists. The application is available on Apple App Store and Google Play Store.

Website: smartify.org
Social
Email ID: *****@smartify.org.uk
Registered Address: 12 FROBISHER ROAD,12 FROBISHER ROAD,LONDON,ENGLAND,N8 0QS

Key Metrics

Founded Year

2015

Location

London, United Kingdom

Stage

Seed

Total Funding

$3.19M in 6 rounds

Latest Funding Round

Seed, Jan 30, 2025, $*****

Investors

Pembroke VCT & 10 more

Ranked

1^st among 78 active competitors

Employee Count

37 as on Aug 31, 2026

Similar Companies

Guru Experience & 45 more

View Smartify's full profile

Smartify is associated with 4 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Smartify CIN: 0648.965.137 , Belgium, Active	Feb 24, 2016	-	-	-
SMARTIFY HOLDINGS LTD CIN: 12051645 , United Kingdom, Active		-	3 (As on Dec 31, 2024)
SMARTIFY CIC CIN: 9903509 , United Kingdom, Active	Dec 03, 2015	-	6 (As on Jan 31, 2021)
SMARTIFY CIC CIN: 9903509 , Germany, Active		-	4 (As on Dec 31, 2020)

Smartify has raised a total funding of $3.19M over 6 rounds. Its first funding round was on Oct 04, 2016. Its latest funding round was a Seed round on Jan 30, 2025 for $*****. 2 investors participated in its latest round. Smartify has 7 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of Smartify:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 30, 2025	2614250	Seed	3878131	7358574	4423298	5465345
Nov 11, 2020	9728689	Seed	6594713	2632753	8568422	6887040
Jan 31, 2018	1466599	Grant (prize money)	1378587	9877445	9948413	EIC Fund

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View details of Smartify's funding rounds and investors

The founders of Smartify are Ron Vrijmoet, Nick Mueller and Thanos Kokkiniotis.

Here are the details of Smartify's key team members:

Ron Vrijmoet: Co-Founder of Smartify and founder of 1 other company.
Nick Mueller: Co-Founder of Smartify.
Thanos Kokkiniotis: Co-Founder of Smartify.

Smartify's Board of Directors

Smartify's board has 2 active members. Anna Lowe is part of team and Athanasios Kokkiniotis is independent board member.

Here is the list of Smartify's board of directors:

Name	Type	Representing	Status	Duration
Anna Lowe	Team	-	Current	10y 9m
Athanasios Kokkiniotis	Independent board member	-	Current	10y 9m

View details of Smartify's Founder profiles and Board Members

Smartify's employee count trend

Smartify has 37 employees as of Aug 26. Here is Smartify's employee count trend over the years:

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Top competitors of Smartify include Guru Experience, Hearonymus and CloudGuide. Here is the list of Top 10 competitors of Smartify, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Smartify 2015, London (United Kingdom), Seed	Provider of interactive content-based mobile guide and local event discovery platform	$3.19M	Pembroke VCT, EIC Fund & 9 others	56/100
2nd	Guru Experience 2015, San Diego (United States), Acquired	Provider of interactive content-based mobile guide app	$4.11M	EvoNexus, Qualcomm Ventures & 1 others	46/100
3rd	Hearonymus 2012, Vienna (Austria), Unfunded	App-based audio guides for museums	-	-	41/100
4th	CloudGuide 2013, Barcelona (Spain), Series A	App-based platform providing travel-guide services to travellers	-	Polytech Ventures, Ecosystem Ventures & 6 others	39/100
5th	OnSpotStory 2018, Stockholm (Sweden), Funding Raised	Whitelabel solutions provider for travel app developers	-	Innovestor	36/100
6th	Oklahoma City National Memorial & Museum 1995, Oklahoma City (United States), Funding Raised	App that provides interactive content-based guides for museum visitors	-	FEMA	34/100
7th	Acoustiguide 2009, New York City (United States), Funding Raised	Immersive audio experiences for museums, tourist sites, and entertainment venues	-	Mustang Mezzanine Fund	32/100
8th	PixelStix 2012, St Petersburg (United States), Unfunded	Interactive content management system for art galleries	-	-	31/100
9th	Bailey-Matthews National Shell Museum 1986, Sanibel (United States), Unfunded	App-based platform that provides guides for museums	-	-	28/100
10th	Quo Vadis 2015, Lisbon (Portugal), Unfunded	App to find churches, museums & catholic religious sites	-	-	26/100