When was SmartyPig founded?

SmartyPig was founded in 2007 and raised its 1st funding round 5 years after it was founded.

Where is SmartyPig located?

SmartyPig is headquartered in Des Moines, United States.

How many employees does SmartyPig have?

As of May 31, 2026, the latest employee count at SmartyPig is 1.

Is SmartyPig a funded company?

SmartyPig is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Dec 30, 2012.

When was the latest funding round of SmartyPig?

SmartyPig's latest funding was a $***** Seed round on Dec 30, 2012, with participation from 0 investor. Its primary sector is Investment Tech. In United States, the Investment Tech sector has seen $4.05B in funding in 2026 to date.

Where does SmartyPig rank among its competitors?

SmartyPig ranks 6th amongst 54 active competitors, of which 12 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Neev, which secured $1.2M in Dec, 2025.

Who are the top competitors of SmartyPig?

SmartyPig's top competitors include Digit, Qapital and SaveUp. Among them, Neev secured the most recent funding round in December, 2025.

SmartyPig - 2026 Company Profile, Team, Funding & Competitors

Company Details

Online piggy bank for saving towards financial goals with high interest. It is a free online platform designed to help individuals save for various financial aspirations, such as vacations, holiday gifts, and retirement. The platform offers tiered interest rates to maximize earnings on savings. Users can automate deposits, making saving effortless. It promotes a "save-then-spend" mentality, encouraging responsible financial habits. Savings accounts are securely held and FDIC-insured. The platform provides resources like a kid's corner for financial education and calculators for budgeting. Mobile app access allows users to manage their savings on the go. It offers a user-friendly interface with login functionality and tools to track progress towards financial objectives. The platform aims to be a top destination for savings, offering a rewarding and secure way to achieve financial dreams.

Website: www.smartypig.com/
Social

Key Metrics

Founded Year

2007

Location

Des Moines, United States

Stage

Seed

Total Funding

$1M in 1 round

Latest Funding Round

Seed, Dec 30, 2012, $*****

Ranked

6^th among 54 active competitors

Employee Count

1 as on May 31, 2026

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View SmartyPig's full profile

SmartyPig has raised a total funding of $1M over 1 round.

Here is the list of recent funding rounds of SmartyPig:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 30, 2012	2317965	Seed	6917196	3972937	7238502	6709832

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View details of SmartyPig's funding rounds and investors

The founders of SmartyPig is Mike Ferrari.

Here are the details of SmartyPig's key team members:

Mike Ferrari: Co-Founder of SmartyPig and founder of 1 other company.

View details of SmartyPig's Founder profiles and Board Members

SmartyPig's employee count trend

SmartyPig has 1 employees as of May 26. Here is SmartyPig's employee count trend over the years:

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Top competitors of SmartyPig include Digit, Qapital and SaveUp. Here is the list of Top 10 competitors of SmartyPig, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Digit 2013, San Francisco (United States), Acquired	Mobile app that automatically saves money for the users	$64M	General Catalyst, Ribbit Capital & 13 others	63/100
2nd	Qapital 2012, New York City (United States), Series B	Mobile app for micro-savings	$55.3M	Industrifonden, Northzone & 12 others	57/100
3rd	SaveUp 2011, San Francisco (United States), Acquired	Personal finance reward platform	$7M	True Ventures, BlueRun Ventures & 1 others	45/100
4th	Nav.it 2016, Seattle (United States), Seed	App-based money management platform for individuals	$1.15M	-	45/100
5th	Apella 2014, Glastonbury (United States), Seed	Multiple goal-based saving platform for individuals	-	Wealth Partners Capital Group	42/100
6th	SmartyPig 2007, Des Moines (United States), Seed	Online piggy bank for saving towards financial goals with high interest	$1M	-	41/100
7th	Finnt 2014, United States, Seed	Decentralized platform for financial products	$4M	Franklin Templeton Investments, Khosla Ventures ... & 15 others	40/100
8th	WealthBuilder 2017, Las Vegas (United States), Unfunded	App-based financial management platform for individuals	-	-	40/100
9th	Seashell 1997, Seattle (United States), Early Stage	App-based savings platform for individuals	$6M	Khosla Ventures, Kindred Ventures & 15 others	39/100
10th	Neev 2021, Seattle (United States), Seed	Online financial services provider offering third-party services	$2.2M	-	36/100