When was Smiles founded?

Smiles was founded in 2013 and raised its 1st funding round within a year of its incorporation.

Where is Smiles located?

Smiles is headquartered in Barueri, Brazil.

Who is the current CEO of Smiles?

Leonel Dias De Andrade Neto of Smiles.

How many employees does Smiles have?

As of Aug 31, 2026, the latest employee count at Smiles is 847.

Is Smiles a funded company?

Smiles is a funded company, having raised a total of $***** in its 1st and only funding round, a Series D round on Apr 26, 2013.

When was the latest funding round of Smiles?

Smiles' latest funding was a $***** Series D round on Apr 26, 2013, with participation from 1 investor.

Where does Smiles rank among its competitors?

Smiles ranks 1st amongst 10 active competitors, of which 2 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Miles, which secured $12.5M in Jul, 2021.

Who are the top competitors of Smiles?

Smiles' top competitors include Miles, Miles & More and LifeMiles. Among them, Miles secured the most recent funding round in July, 2021.

Smiles - 2026 Company Profile, Team, Funding & Competitors

Smiles is a public company based in Barueri (Brazil), founded in 2013. It operates as a Brazil based coalition loyalty program. Smiles has raised $199M in funding. The company has 10 active competitors, including 2 funded and 1 that has exited. Its top competitors include companies like Miles, Miles & More and LifeMiles.

Company Details

Smiles club is the coalition loyalty program of Brazil based airline, GOL Linhas Aereas Inteligentes S.A. Members earn miles flying with partner airlines, shopping at partner stores, and using their co-branded credit cards. Points can be redeemed against flight tickets and at partner stores. Offer Smiles club, whereupon payment of a monthly fee, members get fixed points per month, which can be redeemed for rewards. Partners include Delta, Air France, and Qatar Airways, among others.

Website: www.smiles.com.br/home
Social
Email ID: *****@smiles.com.br
Phone Number: +55 **********
Part Of

Key Metrics

Founded Year

2013

Location

Barueri, Brazil

Stage

Public

Total Funding

$199M in 1 round

Latest Funding Round

Series D, Apr 26, 2013, $*****

Investors

General Atlantic

Ranked

1^st among 10 active competitors

Employee Count

847 as on Aug 31, 2026

Similar Companies

Miles & 18 more

Exit Details

Public

View Smiles' full profile

Smiles is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
SMILES FIDELIDADE S.A. CIN: 05.730.375/0001-20 , United States, Active		-	-	-

Smiles got listed on Apr 29, 2013.

Click here to take a look at Smiles's IPO in detail

Smiles has raised a total funding of $199M over 1 round. Its latest funding round was a Series D round on Apr 26, 2013 for $*****. 1 investor participated in its latest round. Smiles has 1 institutional investor.

Here is the list of recent funding rounds of Smiles:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 26, 2013	4360208	Series D	1011035	4407109	5152430	8491216

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Smiles' employee count trend

Smiles has 847 employees as of Aug 26. Here is Smiles's employee count trend over the years:

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Top competitors of Smiles include Miles, Miles & More and LifeMiles. Here is the list of Top 10 competitors of Smiles, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Smiles 2013, Barueri (Brazil), Public	Brazil based coalition loyalty program	$199M	General Atlantic	65/100
2nd	Miles 2016, Redwood City (United States), Series A	Online reward-based app for daily commute and travels	$20M	Scrum Ventures, Liil Ventures & 22 others	58/100
3rd	Miles & More 1997, Frankfurt Am Main (Germany), Unfunded	Travel coalition loyalty program	-	-	55/100
4th	LifeMiles 2011, Bogota (Colombia), Seed	Frequent flyer program	-	Advent International	43/100
5th	Pumped 2017, Palo Alto (United States), Unfunded	Fuel marketing solution and loyalty program provider	-	-	32/100
6th	Webmiles 1999, Munich (Germany), Deadpooled	Web-based customer loyalty program	$34M	Wellington Partners Venture Capital, Svoboda Capital Partners ... & 4 others	31/100
7th	Crypto Bonus Miles 2018, Deadpooled	Blockchain based loyalty program	-	-	28/100
8th	Reward Expert 2007, New York City (United States), Unfunded	Online platform offering rewards on travel	-	-	25/100
9th	Qantas Points 2008, Melbourne (Australia), Unfunded	Airline focused coalition loyalty program	-	-	24/100
10th	GetGenuine 2011, Surry Hills (Australia), Unfunded	Pure-play coalition loyalty program designed for auto dealerships	-	-	24/100